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 Quick Facts
  Magazine Title Alaska Airlines Magazine
Status Active
Uses freelance writers? Yes 
Basic Magazine Information

Type of Publication

Inflight

 

Address

2701 1st Avenue
 

Suite 250
 

City

Seattle
 

State

WA
 

Zip or Postal Code

98121
 

Country

USA
 

Telephone

(206) 441-5871
 

Fax

(206) 448-6939

  General E-mail None
 

Web site

None

 

Annual Frequency

12
  Circulation 50,000

Geographic Distribution

Western USA, British Columbia, Canada, Northern Mexico

 

Contact

Paul Frichtl
 

Contact's Title

Editor
 

Editor-in-Chief

Paul Frichtl
Publisher Paradigm Communications Group

Language

English (US)
 

Year Established

Free on board

ISSN

0199-0586
 

How to get a sample issue

Send a 9 x 12" envelope with sufficient postage (about $3.00)
 

Comments

The magazine is the inflight magazine for Alaska Airlines, an airline with 1.2 million enplanements per month. They fly to cities in Alaska, Arizona, California, Illinois, Nevada, Oregon, Washington, Canada and Mexico.

 Readers

Gender

Not gender specific

Age

35 - 54

Profession

Professional/managerial

Education

College degree
Household Income $70,000 - $100,000
Demographics Alaska Airlines' passengers are 52% male, 48% female and their average age is 48 years. 70% are married. Their average household income is $73,800. The average number of round trips last year is 8, and 52% of the passengers travel for business. 84% have access to the Internet.

 Editorial

 

Category

Travel and Vacations, Food and drink, Entertainment and the performing arts, Leisure, Outdoors and adventure, Science and technology, Sports, Regional and local

Editorial Concept

This is the inflight magazine for Alaska Airlines

Editorial Calendar

JANUARY: Artificial Intelligence, Jazz Prodigies, Destination: San Francisco, Nairobi, Kenya. Special Section: Meeting Planners' Guide. FEBRUARY: Code of Life, Investing, J.A. Jance, Destination: Alaska. Rio de Janeiro, Brazil. MARCH: Iditarod, Champions Islands of California, E-Auctions, Japan. Special Section: Great Escapes. APRIL: Potlatch Pride, Digital Photography, Destination: San Diego. Provence,France. Special Section: Golf. MAY: Material World, Paddling Johnstone Strait, Showcase 2001/Photo Contest, Hong Kong. Special Section: Seattle. JUNE: Where the Bears Are, Extremely Sporting, Golf Tournaments Galore, Copenhagen, Denmark. Special Section: Portland. JULY: The Mighty Yukon, Wellness on the Web, Building Success. Destinations: Las Vegas, Grenada, Caribbean. AUGUST: Humpback Whales, Biotech Breakthroughs, You Are Where You Eat, Venice, Italy. Special Section: Oregon. SEPTEMBER: Pac-10 Football Preview, Natural Living. Destination: Mexico. Special Section: Great Escapes. Special Section: Mileage Plan Partners Guide. OCTOBER: New Cars for 2002, Pro Basketball Preview. Destination: Alaska, Patagonia, Argentina. Special Section: California Travel Planner. NOVEMBER: Skiing the West, Holiday Gift Guide, Vancouver. Travel Destinations: Palm Springs, Auckland, New Zealand. DECEMBER: Aurora Borealis, Moving Mountains, On Course: Golf Real Estate. Mexico Travel, Casablanca, Morocco. Special Section: Washington.

 Writing Information

 

Query this many months ahead of publication

6
 

Expect an answer in this many weeks

6

 

Pays on

Publication
 

Buys these rights

First North American Rights
 

Word count requirement

100 - 2,500
 

Pay rate (per word)

$0.20 - $0.50

 

Art wanted

None

 

Query preference

Mail a query letter
 

Include with query

SASE and published clips

 

Writers Guidelines

  Alaska Airlines Magazine is the monthly in-flight magazine for Alaska Airlines, reaching more than a million travelers in Alaska, California, Washington, Oregon, Arizona, Nevada, Western Canada and Mexico each month. Our mission is to inform and entertain our target audience--business travelers, the majority of whom are between the ages of 35 and 54. We produce a superior magazine with high-quality writing and striking photography. We look for writing with vivid visual images, anecdotes and a strong narrative flow. We are always looking for writers of national-magazine caliber. We are interested in writers who can cover business with insight and style; in local writers who can lend inside perspectives to our destination and travel columns; in journalists who write with a sense of humor, though we do not publish a humor column. Our magazine is 80 percent freelance written. The best way for writers to get started with us is to send clips of previously published work and a well-written query that includes a sample lead that represents the direction, tone and style proposed for the story. The query should demonstrate advance research and original thought on the part of the writer. Columns are the best wav to break into Alaska Airlines Magazine. Our columns include Journal (arts and culture), Business, On Location, Profiles, Sports, Technology and Travel. We are not interested in fiction, poetry or book reviews. Our Business column examines innovative companies and business people in the route system, current trends in business and contemporary corporate issues. Topics in the Technology and Science columns range from computers to new resource development processes or scientific phenomena, clearly explained. Journal and Itinerary pieces are short, succinct and timely articles about events and places in our route system. All travel-oriented ideas must focus on destinations within the Alaska Airlines route system. Features are generally on assignment only. If you take your own photographs, please ask for our photography guidelines. Assignments are acknowledged by written contract. Alaska Airlines Magazine pays within 30 days of publication, buying first North American rights with reprint rights. We pay a kill-fee of one-third the contracted price. Rates begin at $50 to $ 100 for Journal and Itinerary shorts (100 to 400 words); $100 to $200 for short articles or meals and lodging reviews (400 to 800 words); $300 for columns (1,600 words); and $500 for features (2,000 to 2,500 words). Expenses, if agreed to in advance, are paid on invoice. Expenses and rates vary in special circumstances. All queries should be written; they will not be accepted over the telephone. Features should be queried about six months in advance. Include a self-addressed, stamped envelope. You will receive a written response within six weeks. Please do not send original manuscripts, artwork or slides as we cannot be responsible for their receipt, or their return.

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