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WOODEN HORSE NEWS
September 14, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

Have you noticed that the business year is cyclic?

For some, this can be a help; for others it can be disastrous.

Take Christmas, for example. For a business-to-consumer company, this gift-giving season is usually critical to the bottom line. So if the staff doesn’t schedule time to prepare for it, the year may end in red ink. Since we sing “Jingle Bells” at roughly the same time every year, a smart B2C manager takes advantage of the cyclical nature of running a B2C business and schedules the prep time about the same time each year.

But if you sell centrifugal pumps, the Christmas days can be used to rest up for the hectic end-of-the-year and I-must-spend-all-my-budgeted-money scramble.

I started thinking about business cycles when I realized that we’re now in one start-working-again time after summer on the beach. And the Horse wasn’t prepared!

After running around for about a week trying to escape my inner voice whispering “bad manager” to myself, I decided our customers could use a sale:

If you’ve been hankering for a subscription to our Media Database, you can now:

Get $30 off the 1 year subscription (regularly @149.00); use discount code: “smart1year” (do not enter the quote marks)
 
or

Save $10 on the 6-months subscription (regularly $89.00); use discount code: “smart6months” (do not enter the quote marks)

Finish the order and you’ll now have a subscription to the best media directory in the business - at the best price it’ll ever be!

But hurry! This is such an unexpected sale that we can’t hold these prices for very long and they will expire at the end-of-day on September 28.  

 

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MICRO BUSINESS NEWS_______________________________

“Patch Tuesday” – or more correct, “The Second Tuesday in the Month” – has by now come and gone, but there will be another one in October…and November, December…

The second Tuesday in every month is the day when Microsoft starts pushing out major fixes to Windows and Window-based applications to all desktops they know about and are not turned off. Most of us tend to turn our PC off at night; it is so satisfying to click it off at the end of the work day. But we shouldn’t. We explain why in our Working Smarter blog

On the Apple front, I doubt anyone could have missed the introduction of the 4.7-inch iPhone 6, the 5.5-inch iPhone “phablet”, mobile payment system Apple Pay, and the Apple Watch (not the iWatch, which seems like a major marketing mistake.)

Recently, we have also published an article about what Twitter is doing to your tweet feed and why visitors to your website during the gift-giving holiday season act differently than your regular visitors – and require different treatment in order to buy.

And we also have more 2015 editorial calendars, including:

National Geographic Traveler*
Atlanta*
Naples Illustrated*

And a number of them waiting to be formatted.

 

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MEDIA NEWS_______________________________

There were two age-related TV news items breaking this past week: Broadcast networks are increasingly for the old - and the Internet is for the young, according to new research by media analyst Michael Nathanson of Moffett Nathanson Research. According to this study, viewers of major broadcast network shows are aging fast, with a median age of 54 years old, up 7% from four years ago. For comparison, the median age in the US is 37 years according to the US Census.

“But old folks don’t buy anything,” advertisers say. “So, we only look for programs targeting those ‘give me, give me, give me’ youngsters.”

The cable TV channel A&E hangs on to this old myth so desperately that it actually cancelled its second-most popular show, Longmire, because its audience was too old, helping to drive the TV distribution methods even more apart, age-wise.
 

Elsewhere in the industry:

ForbesLife.com is a new vertical from Forbes Media targeting the luxury lifestyle market. It is a digital extension of ForbesLife*, Forbes’ luxury lifestyle magazine (yes, we have it in our Media Database.) The editorial covers all the typical luxury market topics: Travel, cars and bikes, planes and boats, homes, watches and jewelry, tech, food and drink, arts, video and style. The articles are written by Forbes staff and expert freelancers with impressive portfolios.  Editor Michael Solomon, msolomon@forbes.com, @Mister_Solomon, said: “Forbes* magazine is about achieving success, ForbesLife is about enjoying it.”…

TrendingNY is a free weekly fashion magazine from Hearst that we covered in the last issue of this newsletter. It doesn’t have a website but here is a peek at the cover

Maxim*, one of the few surviving US “lad” magazines, has a new editor-in-chief, Kate Lanphear, formerly style director at T: The New York Times Style Magazine. And, yes…a woman…

Yahoo Style is the newest digital magazine from Yahoo and is “yet another avenue for exploring fashion, pop culture and style.” It will feature fashion editorials, designer profiles, personal essays, celebrity interviews and shopping guides. The editor-in-chief is Joe Zee, jzee@yahoo-inc.com, @mrjoezee…

Vibe* magazine finally became a digital-only publication when parent Spin Media laid off 19 employees, mostly in the video, photo, and sales departments and Vibe leaving the print world. The brand will survive online and more appropriate staffers may be hired in the future… 

Macworld* in print has distributed its last issue as well but it will continue as an online only publication, albeit with a reduced work force after laying off much of the editorial staff responsible for the print edition…

Atlanta Homes & Lifestyles has a new owner, Boston-based Esteem Media, which was founded about a week ago, although the publisher, Adam Japko, has a long relationship with the magazine. The seller, Network Communications Inc, also sold off two other magazines, Colorado Homes & Lifestyles and Mountain Living, to Wiesner Media recently…

Allrecipes, the almost year-old print magazine based on the popular website, will boost its circulation to 900,000 issues per month from 650,000. The circulation increase begins with the October/November issue…

MSN.com just launched its new look aimed at increasing its visitor count. It will also launch a series of apps for Apple and Android devices…

Naturally, Danny Seo” is the title of a new print magazine from lifestyle guru Danny Seo and Harris Publications. It “looks at living the healthy, natural and good for you life with a fresh, authoritative voice that covers everything from food, beauty, travel, home, and entertaining all through Danny's unique point-of-view as America's leading guru of green living,” according to its press release. It provides tips on how to live an easy sustainable and healthy life almost effortlessly with great style. Danny Seo, danny@dannyseo.com, @DannySeoMag, is editor-in-chief. It launched in July 2014 with 350,000 copies at a newsstand price of $9.95. Issue two is planned for November 4, 2014; then the plan is to go quarterly in 2015 and to six-times-a-year in 2016…

 

Media News Especially for Writers:

The New York Times Book Review is adding 12 new monthly lists; these include subjects like humor, travel, family and animals. Some will debut this year and some in 2015. Also, MarketWatch.com reports that “The Book Review will also, on a rotating basis, publish in print several popular lists that were previously online exclusives. Those include Politics, Manga, Graphic Novels, Food and Fitness.” And “a newly designed print page will highlight four niche lists on a weekly rotating basis, from among the following categories: Humor; Travel; Relationships; Business; Family; Celebrities; Science; Animals; Sports; Religion, Spirituality and Faith.”…

 

Media News Especially for PR Professionals and
Small Business Owners Seeking Publicity:

“We Need to Talk” is the first all-female sports talk show in national TV history, boasts CBS Sports. The show will have an all-female cast, and will be produced and directed exclusively by women but will not be focused on women's issues in particular; rather, it will be “a relatively standard sports talk show that covers a range of subjects and stories.” The weekly show will air on Tuesday nights from 10 p.m. to 11 p.m. ET, beginning September 30. There will be a core of a rotating cast of hosts along with "high-profile" guests - male and female - from the sports world. The show will be led by Emmy Award-winning coordinating producers Emilie Deutsch and Suzanne Smith, the only woman currently producing or directing NFL games. Amy Salmanson and Julie Keryc will produce with Smith directing…

“This Is Life with Lisa Ling” follows the journalist and former “View” co-host traveling across the country to introduce viewers to sub-cultures and communities that are unusual, extraordinary and sometimes dangerous. Ling is executive producer. Amy Bucher and David Shadrack Smith of Part2 Pictures, will premiere its first season of eight hour-long episodes on September 28…

"People Now" is a daily 20-minute web show from People magazine that began September 3 on people.com. It is a celebrity-news show that streams live at 8:30 a.m. E.T. Monday through Friday. The host is Jeremy Parsons and Abbi Crutchfield is correspondent. Jenny D'Attoma, jdattoma09@gmail.com, is executive producer/showrunner…

HuffPost Dr. Phil” is a new section launching September 3 on Huffington Post with “Dr. Phil,” a.k.a. “celebrity advice-slinger” Dr. Phil McGraw. It will offer behind-the-scenes looks at his daytime talk show, as well as McGraw's thoughts on topics of the day, and an “Ask Dr. Phil” column, where readers can solicit feedback from McGraw. Arianna Huffington told The Wrap: “…producers…are going to be on talking about how they put a segment on.”…

"SI Wire" launched early September as a “breaking news” sports video site for the Sports Illustrated stable of properties. It will broadcast a dozen 30-60 second major sports videos a day introduced by one of the three anchors hired for this purpose…

“Chicago Rush Hour” is the name of a soon-to-launch new style news show at 4:00 p.m. in Chicago on WFLD and will be anchored by Jeff Herndon and Dawn Hasbrouck. The program is reported as being a fast-paced news show with conversational elements…

 

Finally:

Ever wanted to see Anna Wintour’s Vogue office? You can; just go to dailymail.co.uk

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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MEDIA PEOPLE CHANGES_______________________________

The Daily Meal is without Recipe Editor Emily Jacobs…

Bloomberg Pursuits* has a new food editor Tejal Rao, @tejalrao…

Cosmopolitan* has a new senior associate beauty editor, Deanna Pai, dpai@hearst.com, @deannapai, per cision.com…

Bloomberg Pursuits* has a new senior fashion market editor, Nic Screws, nscrews@bloomberg.net, @nixcruz…

Bloomberg Pursuits* has a new deputy editor, Justin Ocean, jocean1@bloomberg.net, @jocean…

Associated Press has a new music editor, Mesfin Fekadu, mfekadu@ap.org, @MusicMesfin…

Allure* has a new senior web editor, Lauren Caruso, lauren_caruso@condenast.com, @laurencaruso_...

Refinery29 is without Lauren Caruso, @laurencaruso_...

Bloomberg Pursuits* has a new associate editor, Stephen Pulvirent, spulvirent1@bloomberg.net, @SJPulvirent…

Marie Claire* has a new senior market editor, Jessica Minkoff, jminkoff@hearst.com, @JLMinkoff…

Sacramento Bee is without Associate Editorial Page Editor Pia Lopez…

Fit Pregnancy* and Natural Health* have a new food features editor, Marissa Conrad, @Marissa_Conrad…

Re/code has a new social media reporter, Kurt Wagner, kurt@recode.net, @KurtWagner8…

Wall Street Journal’s Real Time Economics blog has a new editor, Becky Bowers, realtimeeconomics@wsj.com, @beckybowers… 

Yahoo! Health has a new editor-in-chief, Michele Promaulayko, @michprom…

WBZ-TV, the CBS affiliate in Boston, has a new news director, Gary LaPlante, gplaplante@cbs.com, @GaryTVNews… 

Los Angeles Times is without its investigative reporter covering money in politics, Robert Faturechi, @RobertFaturechi…

Los Angeles Times is without sports editor Mike James, who has retired…

Los Angeles Times has a new business reporter covering aerospace, Melody Petersen, melody.petersen@latimes.com, @MelodyPetersen…

Re/code, the tech news website, has a new managing editor, Edmund Lee, @edmundlee…

Bloomberg News in Washington is without Federal Reserve editor James Tyson…

Bloomberg News in Washington is without politics reporter Jonathan Salant…

Bloomberg News in Washington is without US government news deputy managing editor Mark Silva…

Bloomberg News in Washington is without editor Tony Gnoffo…

Bloomberg News in Washington is without legal editor Fred Strasser…

Bloomberg Television in Washington is without assignment editor Colleen Wordock…

Bloomberg News in Washington is without “Political Capital with Al Hunt” producer Niharika Acharya…

Bloomberg Television in Washington is without producer Julie Slattery…

Bloomberg Television in Washington is without bureau chief Ellen Uchimiya…

Bloomberg News in Washington is without retail reporter Cotten Timberlake…

Bloomberg Television in Washington is without production coordinator Kate Macedo…

Bloomberg Television in Washington is without “Political Capital with Al Hunt” producer Ryan Kerr…

Barron’s* is without Focus on Funds columnist Brendan Conway, @bconway…

Los Angeles Times is without tech reporter Chris O’Brien…

Washington Post has a new sports night editor and producer, Glenn Yoder, @glennyoder…

Orlando Sentinel has a new tourism reporter, Sandra Pedicini, spedicini@orlandosentinel.com, @SandraPedicini…

Orlando Sentinel has a new business reporter, Kyle L. Arnold, karnold@orlandosentinel.com, @kylelarnold…

Las Vegas Business Press has a new editor, Norman Bell…     

eWeek* has a new senior writer, Todd Weiss, @TechManTalking…

eWeek* is without senior writer Michelle Maisto…

Bloomberg News in Washington is without reporter Gopal Ratnam…

Redbook* has a new health editor, Karen Snyder Duke, kduke@hearst.com, @KarenSnyderDuke…

Redbook* has a new creative director, Kirby Rodriquez…   

Seattle Times has a new reporter covering City Hall, Daniel Beekman, dbeekman@seattletimes.com, @DBeekman…

The Information has a new reporter, Stephen Nellis…

The Information has a new columnist, Martin Peers, @mvpeers…

Politico is without Executive Editor Richard L. Berke…

CNN Digital has a new National Political Reporter, Peter Hamby, peter.hamby@turner.com, @PeterHambyCNN…

US News & World Report has a new healthcare reporter, Kimberly Leonard, kleonard@usnews.com, @leonardkl…

‘Rachel Maddow Show’ has a new executive producer, Cory Gnazzo, @CoryGn…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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SOLUTIONS FROM WOODEN HORSE:

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:

    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:

    Twitter: All day long media news, as soon as it arrives
    Media News blog: New media opportunities with more details than Twitter
    Free Wooden Horse News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:

    Media Database: A media directory for freelance writers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category

...and much, much more to come

 

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Don’t forget to take advantage of our Media Database sale – see the lead in this newsletter (at the top.)

When September 28 is over, this sale is also gone!

Meg

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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