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WOODEN HORSE MEDIA NEWS
July 21, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

Surprise, surprise…

Readers don’t like ads that look like content, often called “sponsored,” “branded,” or “native (?)”

Slightly more than half of consumers don't trust sponsored content and 59% believe a news site loses credibility if it runs articles paid for by a brand. And two-thirds of respondents are less likely to click on a branded article than on the site's regular editorial product.

An interesting point is that the study was conducted by Contently, which produces content for brands.

You can read more in “Study: Sponsored Content Has a Trust Problem

 

Elsewhere in the industry:

Forbes* magazine and all other property of Forbes Media have been sold to Hong-Kong-based Integrated Asset Management (Asia) Ltd, reportedly for $475 million. Steve Forbes will remain chairman and editor-in-chief, and the Forbes family will hold a minority stake…

The Boston Globe plans a “late summer” launch for a website devoted to Pope Francis and the Catholic Church. The site “wants to cover the Catholic Church the way newspapers cover City Hall or the White House, meaning as a priority.” The target market is anyone who’s interested in the Pope, the Vatican, and the Catholic Church, both here in the United States and around the world, whether they are Catholic or not. Teresa Hanafin, hanafin@boston.com, @BostonTeresa, is editor; John L. Allen Jr, @JohnLAllenJr, a prominent Vatican reporter, is associate editor; Ines San Martin, ines.sanmartin@globe.com, @inesanma, is an Argentinean journalist now based in Rome for the paper; Michael O’Loughlin, @MikeOLoughlin, has been hired as the site’s national reporter; Christina Reinwald, @c_reinwald, is web producer…

I-5 Publishing has purchased Dogster and Catster magazines from Say Media for an undisclosed amount...

Better Homes and Gardens* magazine is adopting a new tagline, “Life in Color,” starting with the magazine’s August 2014 issue. The publisher feels the new tagline better reflects the magazine’s basic mission as a source of inspiration and guidance for readers about decorating, entertaining, cooking, outdoor living and gardening. The old tagline was “It’s Where Life Happens.”…

Renovation Contractor magazine has been sold to Homes Publishing Group. The editor-in-chief, Jim Caruk, jim@renocontractor.ca, promises that there won’t be any changes…

Energy Xtra is a new Policy Pulse blog on RollCall.com. It “will focus on energy debates related to renewable generation, efficiency, electric reliability, infrastructure, nuclear developments, coal technology, and implications of the ongoing oil and gas boom.” Joe Warminsky is managing editor of CQ Weekly magazine and editor of Energy Xtra. Randy Leonard, randyleonard@rollcall.com, @randyleonard, is the reporter…

Niche Media has been sold to Nevada-based Greengale Publishing. The sale includes 11 high-end regional titles such as Aspen Peak*, Ocean Drive*, Hamptons and the newly launched Austin Way…

Airline Passenger Experience” from the Airline Passenger Experience Association (APEX) is a new publication covering all aspects of the airline passenger experience, including inflight entertainment, catering, lounges, communications and technology, the latest industry trends and issues, perspective and insight on news and developments, as well as all association activities, events and programs. The magazine is meant to provide relevant industry information while generating greater industry awareness of and support for APEX. It is custom-published by Canada-based Spafax and editor is Terri Potratz, tpotratz@spafax.com...

 

Media news especially for writers:

“The Current” is a new ‘news brief publication’ by The Professional Writers Association of Canada (PWAC.) It will launch July 24 and will be sent by email to over 600 subscribing freelance writers every Thursday. “We search the Internet and find all relevant news stories applicable for freelance writers that are trending, such as self publishing and copyright law and we will submit those articles to PWAC [for approval],” said Tim Tsafaridis of B2B digital marketing company MultiView, The Current’s Publication Manager.  PWAC will also review articles from members…

 

Media News especially for PR professionals and
small business owners seeking publicity:

BuzzFeed Brews”, an event interview series BuzzFeed has been doing at NYC bars for over a year, launched on Facebook recently. Selected parts will be broadcast on “CBS This Morning.” Guests have included Jerry Seinfeld, Anthony Weiner, Nancy Pelosi, Daniel Radcliffe and Reddit founder Alexis Ohanian. The Buzzfeed responsible executive is Ashley McCollum, VP of Business Development & Communications…

Discovery Fit & Health, the TV network, will change in January 2015 into “Discovery Life Channel” and will focus on ordinary people in extraordinary situations as they overcome hardships and take risks. These include medical mysteries as well as extreme human conditions, Discovery said. New shows include "Ripped Kids," which will profile the world's strongest kids, and "Tales from the Maternity Ward."…

“Most Powerful Women” is one of Fortune magazine’s biggest brands and it just grew bigger. It started with a list of the world’s top female leaders and has added annual rankings, stories about how top women lead and navigate their careers, and conferences in the US, Europe and Asia. It has now added a daily newsletter, The Broadsheet. It will cover “news about the world’s most prominent women, touch on hot-button topics that women leaders are buzzing about, and offer, via exclusive Fortune interviews, a line to the advice and insights of the world’s most successful women.” The assigned reporter is Caroline Fairchild and she accepts leads on scoops and any ideas or suggestions for The Broadsheet at caroline.fairchild@fortune.com...

Screen, a video site and YouTube competitor by Yahoo and Live Nation, plans to bring free live video streams of a different concert each day for an entire year. Well-known artists such as Kiss, Justin Timberlake, Usher and the Neighbourhood are scheduled to appear, but also lesser headliners. The shows can be watched through a Live Nation channel on Screen, which is accessible on the web as well as through apps on mobile devices, and via set-top television boxes like Roku and Apple TV. Randall Rego, rrego@yahoo-inc.com, is Managing Content Producer…

The Scene” is a new website from Conde Nast Entertainment that will curate original, digital-first video content from its own magazines and from partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios, Weather Channel Films, Vox Media, and JASH. “From digital shorts, to scripted series, to documentaries across many genres, The Scene is a place to discover, watch and be inspired," Dawn Ostroff, Condé Nast Entertainment president, said in a statement. The Scene is accessible on Roku and through its own website that can be accessed from a mobile browser.  CNE expects to have Android and iOS apps for The Scene by year-end…

Sheepshead Bites” and “Bensonhurst Bean,” both blogs about Brooklyn, have merged to form Corner Media, a network of neighborhood blogs run by Liena Zagare that will now reach a combined 250,000 readers every month. Corner Media also owns the local blogs Park Slope Stoop, Ditmas Park Corner, South Slope News, Kensington BK and Fort Greene Focus. Contact Ned Berke, nberke@bensonhurstbean.com...

The American Sports Network, or ASN, is a new college sports network from Sinclair Broadcast Group. It will show live events, including football, basketball, soccer and other sports, from more than 50 colleges and universities. The network will launch on Sinclair stations at the start of the college football season this year…

"Dot Complicated with Randi Zuckerberg," a new weekly hour-long show on SiriusXM’s “Business Radio Powered by the Wharton School” channel, will launch on July 23 hosted by best-selling author and former Facebook executive Randi Zuckerberg (yes, she is sister of Facebook’s founder and CEO Mark Zuckerberg.). The program will focus on the intersection between lifestyle and technology. Zuckerberg will offer listeners advice on real ways to help untangle their modern tech lives, and how to find a new normal with technology as a true asset and helper, not a burden or distraction. It will air each week on Wednesday at from 12:00 pm to 1:00 pm ET on Business Radio Powered by the Wharton School, SiriusXM channel 111, and via the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at siriusxm.com.  Subscribers will also be able to listen to the show via SiriusXM On Demand through the SiriusXM Internet Radio App for smartphones and other mobile devices and online at siriusxm.com…

 

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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MESSAGES FROM MEG__________________________

Suddenly the weather turned. From being wonderful and sunny, we actually had rain yesterday. It wasn’t much, but it was rain. And the next couple of days look equally dreary.

You can’t help but realize that soon the long, lazy days of summer will be over. The first of August is just about around the corner and that is a trigger for me to start thinking seriously about next year, 2015. If I start now, I will have time to gather any information I need and give unhurried consideration to analysis and strategy-setting.

So, I have started to put ‘my house’ in order. First of all, I attacked QuickBooks.

At the beginning of the year, I have all intentions to keep the bookkeeping up-to-date, but never seem to be able to sustain the promise. Therefore, the first order of business is to complete all existing entries.

Having that information at my fingertips will help me decide my business strategy for 2015.

The first step in any business plan is to establish where we are now: Sales, cost of goods sold, etc. If you take credit cards, you should know the merchant fees charged, so you know how much money is actually coming in. But I wrote about all that in “Procrastinators, it is December 5 - where is your business plan?

Another document I recommend that you review is “Are you taking the summer off? Don't. This is when you begin to prepare for next year.”

Yes, a small business owner’s work is never done. But as we learn, it gets easier and easier (I’ve been told.)

We have made a ton of updates this week in the Media Database, including quite a few regional magazines (partial list):

Richmond*
Vancouver*
Pittsburgh*
Kentucky Monthly*
Rhode Island Monthly*
Seattle*
Minnesota Monthly*
Phoenix*

And for those of you seeking publicity for a product, remember that many Gift Guides are closing this month. Need contact information to editors? We have over 500 venues in our Media List Subscription – Gift Guides that we just updated.

 

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PEOPLE CHANGES_______________________________

Self* magazine has a new fashion director, Melissa Ventosa Martin, @mventosamartin…

Reuters has a new correspondent in the San Francisco office, Laila Kearney, laila.kearney@thomsonreuters.com, @lailakearney…

Reuters will have a new full-time correspondent in the New York office in July, Jonathan Allen, jonathan.allen@thomsonreuters.com...
 
Reuters will be without reporter Curtis Skinner, curtis.skinner@thomsonreuters.com, @CurtisOrion, in the San Francisco office in September…

Reuters has a new correspondent in the New Orleans office, Jonathan Kaminsky, jonathan.kaminsky@thomsonreuters.com, @jekaminsky…
 
Reuters has a new correspondent in the Denver, CO, office, Daniel Wallis, daniel.wallis@thomsonreuters.com...

Reuters has a new correspondent, Letitia Stein, letitia.stein@thomsonreuters.com, @LetitiaStein, in the Tampa, FL office…

Yahoo News has a new chief investigative correspondent, Michael Isikoff; he will start in August…
 
Politico has a new deputy managing editor, Rachel Van Dongen, rvandongen@politico.com, rachelvand…

Nylon* and Nylon Guys* magazines have a new editor-in-chief, Michelle Lee, office@nylonmag.com, @ MichelleLeeMag…

Good Housekeeping* has a new beauty director April Franzino, april_franzino@condenast.com...
 
Good Housekeeping* has a new home design director, Sarah Richardson, srichardson@hearst.com, @SarahR_Design…

io9, which covers science and science fiction, has a new night editor, Katharine M. Trendacosta, katharine@io9.com, @k_trendacosta…

Queen Latifah Show has a new co-executive producer, Ianthe Jones, ianthe.jones@qlshow.com...
 
Queen Latifah Show has a new executive producer, Todd Yasui, contactus@qlshow.com...
  
Queen Latifah Show is without executive producer Corin Nelson, @corinnelson…

‘Andrea Mitchell Reports’ on MSNBC has a new booking producer, Greg Overzat, greg.overzat@nbcuni.com, @imsooverzat…

People.com is without Editor-in-Chief Janice Morris, who will be joining Twitter to build their news operation…

Curbed Philly, the real estate site, has a new editor, James Jennings, jennings@curbed.com, @JamesPJennings…
 
Fusion has a new social media editor, Danielle Wiener-Bronner, @thisisfusion…

Financial Times has a new US media and marketing correspondent, Shannon Bond, shannon.bond@ft.com, @shannonpareil…
 
USAToday.com has a new columnist, Steven Petrow, stevenpetrow@earthlink.net, @StevenPetrow; he writes “Your Digital Life.”…

CNNMoney.com has promoted Rich Barbieri, rich.barbieri@turner.com, @richbarbieri to managing editor…
 
Politico has a new Playbook and Capital Playbook reporter, Daniel Lippman, dlippman@politico.com, @dlippman…

Houston Business Journal has a new reporter covering healthcare and technology, Joe Martin, jmartin@bizjournals.com, @HBJMartin…

Architectural Digest* has promoted Rebecca Santiago, rebecca_santiago@condenast.com, @ rebsanti to assistant editor…
 
Boston Globe has a new associate editor, Tom Farragher, farragher@globe.com, @FarragherTom…

Al Jazeera America is without morning senior executive producer, Gary Kanofsky…
 
Billboard* will have a new deputy editor on July 14, Isabel González Whitaker, @isabelcgonzalez…

Conde Nast Traveler* is without Web Site Editor Billie Cohen, @billietravels…
Associated Press will have a new business editor in August, Lisa Gibbs, apnyc@ap.org...
 
Washington Post will have a new senior editor overseeing mobile initiatives, Kerry Lauerman, @KerryLauerman…

 

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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SOLUTIONS FROM WOODEN HORSE:

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:

    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:

    Twitter: All day long media news, as soon as it arrives
    Magazines Media News blog: New media opportunities with more details than Twitter
    Free Media News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:

    Magazines Media Database: A media directory for freelance writers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category
...and much, much more to come

 

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How do you get kids to read during summer?

Rewards? Setting daily reading targets? You know that young ones, who read, do better the following school year and in general. But many children see reading as a chore and escape into video games as soon as possible.

Daniel Willingham, a University of Virginia psychology professor, who studies the application of cognitive psychology to K-12 education, thinks he knows how to get our young ones to pick up a book. He lays it out in the article “How to Trick Your Kids Into Reading All Summer Long” in The Atlantic.

 

Encourage someone to read,

Meg

 

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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