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WOODEN HORSE MEDIA NEWS
August 17, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

Doing something over and over again and expecting a different result is the definition of insanity.

I’ve had lot of fun with that phrase over the years, especially when a student maniacally clings to an idea that should be discarded. But change is scary and sometimes a human hangs on to a belief just because it’s something they’re used to.

That was me during the last year or so. You, my customers, had requested that I expand Wooden Horse’s mission to include more than writers. For example, you said, photographers and PR folks have the same needs as writers to contact editors and producers. And small business owners also must run websites and do their bookkeeping, while having very little knowledge about those subjects – just like writers so often have to.

And from a few years in marketing, I could tell that logistics would quadruple. Profiling – or “segmenting” as it is now called – would become truly critical (you don’t want to tell a PR professional to “query” an editor, or make some other professional gaffe.)
 
But I really couldn’t stuff my To Do list with any more “do’s”, so I resisted making the changes. I preferred to keep Wooden Horse in its comfortable writers’ niche. In the meantime, the company didn’t grow. For that I needed to hire a few more people. So, I had to make some moves or linger on a financial plateau until I was completely burned out.

Burn-out really was not an option, so – slowly, at first – I began to prepare for the switch-over from one profession to four.

The newsletter will change of course, but just a little. After all, we’re adding the three professions because their needs are so similar, so there won’t be any massive re-positioning.

But let’s get back to the interesting stuff…

 

Elsewhere in the industry:

Tribune Publishing has now been totally spun-off from Tribune Co. The business consists of Los Angeles Times, Chicago Tribune and six other daily newspapers. Its stock has begun regular trading on the New York Stock Exchange under the symbol TPUB and CEO is Jack Griffin, a veteran magazine executive…

WWE Magazine, the pro wrestling title, is ending publication after 30 years in print. Its final issue will be released September 16. WWE Kids and WWE Specials will also close...

Decider, an entertainment site from the New York Post, has launched. It is described as a “TV Guide for the streaming age,” and will focus on all facets of digital content, including popular, digital-only series and niche streaming channels and the latest Netflix movies and original series. Editorial is led by Mark Graham, mgraham@decider.com, @unclegrambo, who is anticipating a staff of about 10…

Time Inc, the magazine spin-off from media giant Time Warner, reported a second-quarter loss of $32 million in its first report as a standalone company. Subscription revenue fell 2% to $171 million, with newsstand revenue dropping 13% to $83 million. CEO Joseph Ripp said in a statement: “We are not going to be buying $500 million things that don't make a nickel, which is what is a lot of what is available out there these days."…

Gannett became the latest media giant to announce it will split off its publishing business from its faster-growing assets, such as broadcasting. The publishing business - which includes USA Today and 81 daily community newspapers and their affiliated websites - will retain the name Gannett, and the CEO will be Robert J. Dickey, currently president of Gannett's US Community Publishing division…

Storyline is the Washington Post's new online vertical (section) and will cover policy topics through articles, videos and charts - or "chapters" - that follow a particular storyline. Storyline Editor Jim Tankersley, jim.tankersley@washpost.com, @jimtankersley, said: The site will distinguish itself through narrative journalism. "We are going to tell stories with people, with characters, with human drama, in a way that other policy sites don’t do very often," Tankersley said. "And we’re going to do it every day." Managing editor Ryan McCarthy, ryan.mccarthy@washpost.com, @mccarthyryanj, wrote how “each day's storyline is like a small meal - an entree and a whole mess of side dishes.” Those dishes, he said, will include "visual data journalism, videos, reader response pieces, columns, short-form narratives, as-told-to interviews, oddball versions of oral histories and stuff that’s just plain fun."…

SourceMedia, a B2B publisher serving the financial and healthcare markets, has been acquired by private equity firm Observer Capital. The terms of the deal were not disclosed and the current management team, led by CEO Doug Manoni, will remain in place. Publications include American Banker, The Bond Buyer and Accounting Today…

BuzzFeed has received a $50 million investment from the venture capital firm Andreessen Horowitz and will allow for expansion across BuzzFeed's business, including the creation of a "motion picture unit" and the launch of international sites. "The future of content companies is crystal clear: mobile, video, social and tech," Kenneth Lerer, BuzzFeed's executive chairman, said in a statement. "Expanding BuzzFeed’s business across each of these areas is the key to the future.” It will also use much of the funding to expand its advertising and editorial efforts. BuzzFeed will expand its video unit, led by Ze Frank in Los Angeles, to become "BuzzFeed Motion Pictures," focusing "on all moving images from a GIF to feature film." The initiative will likely see BuzzFeed working on feature-length films and television shows…

Rogers Publishing, a division of Rogers Communications Inc., is one of Canada’s largest print publishers with a stable of more than a dozen trade and general interest magazines, including Maclean’s*, Canadian Business* and Today’s Parent*, and has announced a shake-up of its top masthead. Three editors have been laid off, including Beth Thompson, editor-in-chief of Canadian Health & Lifestyle* magazine and Kristen Vinakmens of Cosmetics and Made for Men…

Lucky* magazine’s print and digital components will be combined with e-commerce platform BeachMint, creating a new, totally independent company called The Lucky Group. BeachMint, which owns private-label online brands like JewelMint and StyleMint, will provide the technology for a brand-new (and as-yet-unnamed) Lucky e-commerce destination launching in early 2015. Condé Nast, the company’s largest stakeholder, will continue to print Lucky and work with the brand on corporate advertising contracts, while Condé’s artistic director Anna Wintour will be involved with Lucky as an advisor. The print magazine and its editorial staff will remain completely intact and continue at the same frequency. The Lucky Group will also be moving into a new office later this year instead of following Condé Nast to the World Trade Center…

The Red Bulletin introduced its redesigned website this week. It is Red Bull Media House's print magazine with a global circulation of more than 2 million, with 550,000 here in the US. It targets an audience of active lifestyle males, 18-34, and is now aggressively seeking partners to reach that audience online and on mobile devices. Andreas Tzortzis, andreas.tzortzis@us.redbulletin.com, @dretzortzis, is the editor and he is located in Santa Monica, CA…

Bloomberg has appointed Claudia Milne, a veteran news producer for the BBC, as its new head of live television in the United States. NYTimes.com writes: “The appointment comes just days after the company announced layoffs in its television operations, with a focus on its Washington offices. Its redesigned television operation, which includes a show helmed by the political journalists John Heilemann and Mark Halperin, will be based in New York.”…

"The Grantland Basketball Show" is "the first Grantland-branded television series," implying that more may follow from ESPN. “Grantland” is ESPN's digital outlet that focuses on sports, entertainment and pop culture – in other words, a little outside ESPN’s traditional pure sports offerings. The first of these Grantland-branded shows will launch on Oct 21 at 8 pm and will be hosted by Grantland founder Bill Simmons. He’ll be joined by a rotating panel of commentators and contributors…
 
Cygnus Business Media has sold its heavy construction and logistics groups to newly-formed AC Business Media, the firms announced in a statement. The deal includes nine publications, including Asphalt Contractor, Food Logistics and Equipment Today, a national trade show and several associated digital properties. The terms of the deal were not disclosed but all employees will be retained per the new owner. AC Business Media is looking for additional acquisitions…

First Look Media, the new business financed by eBay founder Pierre Omidyar, is looking to launch its second digital magazine after The Intercept, which is headlined by national security reporters Glenn Greenwald, Laura Poitras and Jeremy Scahill, best known for the Edward Snowden affair. The new magazine is so far untitled but will cover the “ongoing financial crisis – and the political machinery that makes it possible,” First Look says in a press release. It will be headed by a well-known Wall Street critic, Matt Taibbi, @mtaibbi, author of several books, including 2014’s “The Divide: American Injustice in the Age of the Wealth Gap.” The site will launch “this year.”…

The Ann Arbor Chronicle, a quirky local news site covering the home city of the University of Michigan, will cease publishing on September 2. The reason is one many small business owners recognize: “I’d like to stop before I am dead, because there’s more I’d like to do in life than add to The Chronicle’s archive,” Editor Dave Askins wrote while looking at 14-16 hour work days. Nieman Lab wrote: “The amount of revenue the Chronicle brought in grew steadily through the publication’s early years, but over the past several, it’s plateaued around $100,000 annually. That was enough to pay the Chronicle’s expenses and to allow Morgan and Askins to make a living, but if they wanted to bring on additional full-time help to ease their workload, Askins estimated that existing revenue would need to increase by four times to fund a full-time staff of five.”…

TheGrio.com, the African American news and politics site, has been sold back to its original owners, David Wilson and Dan Woolsey, who founded the site along with NBC in 2009. NBC bought it outright on 2010 but is selling it now as the company is launching its own vertical geared toward African Americans at “the end of the summer.” The Grio will be moving “in a more viral direction,” expanding entertainment content, original video, and targeting a mobile and social media-oriented audience…

 

Finally:

“Traitor” and “patriot” are only two of the epithets heaped on Edward Snowden, the American computer professional, who disclosed thousands of classified documents that he acquired while working as a National Security Agency contractor. The September issue of Wired magazine features an interview conducted in Snowden’s current residence in Russia, where the controversial cover photo was taken as well. You can see it on our Pinterest Magazine Covers board.

 

 

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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MESSAGES FROM MEG__________________________

It was really difficult to come indoors this morning to begin this newsletter.
The sun heaved itself over the horizon and colored the world gold; the valleys across the river in Washington State were filled with feathery fogs and I had bundled up enough that I wasn’t cold. But like a good little girl, I grabbed my coffee mug, refilled it in the kitchen and sat down to write.

The editorial calendars are beginning to arrive, although they cover just a month or two. Experience tells me that it’s a temporary calendar published to snare an important early bird advertiser and will be completely changed when the official one is published. Fourteen years ago when we started to charge money for the Database, we typed and re-typed many calendars until we figured out the publishers’ evil ways. So, that trick doesn’t work anymore.

Anyway, we have entered our first 2015 editorial calendar, Lakeland Boating…
All the Horses have been busier than the recreational Buoy 10 Chinook and Coho salmon anglers out on the Columbia River. It’s supposed to be a super year for both Chinook and Coho salmon, so the season may close sooner than Labor Day. This page has a lot of good advice about Buoy 10 fishing, if you are interested, including to wear your Personal Floatation Device.

The Columbia River is a large river with lots of water changing direction during the tides (yes, it actually flows upriver at times.) Add an afternoon wind – usually in another direction – and unpredictable currents pushing and pulling a small boat towards yet other compass point.
 
And then there is the commercial shipping traffic, which can’t veer out of the 40-foot deep channel the Coast Guard allots them. If you’re not paying attention, you may not hear them coming; they are deceptively quiet. That is until they let out an ear drum trashing fog horn warning. No, Columbia is not a quiet little backwater; make sure you wear your life vest…

But back to the busy Wooden Horses.

Here in the USA, we’ll soon see Labor Day, the second of the bookend summer holidays marking the beginning and the end of the summer. Unofficially, it seems to serve as the beginning of the second half of the year although it arrives two months late. But we doubt that American small business owners will ever stop looking at the year as consisting of  five months of the first half of the year, three months of lazy summer, three months of the second half, and one month (December) of mayhem!
 
So, if that is your model of the business year, it’s time to go back to work in a couple of weeks. And that will include planning for 2015. Therefore, dig out the spreadsheets you prepared last year because we will hit the ground running on September 2…

In the meantime, don’t miss our newest Working Smarter blog posts:

Twitter analytics is now available to all of us (sort of) - not just advertisers

Want more visitors to your website? Become a Google News site

Friday Finds: Cool articles you might find interesting on a Friday afternoon

 

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PEOPLE CHANGES_______________________________

Mashable has a new features writer to cover gender, sexuality and equality, Rebecca Ruiz, @rebecca_ruiz…

Men’s Health* has promoted Andrew Daniels, andrew.daniels@rodale.com, @skippyd to senior associate editor covering exercise, fitness…

The News Journal has a new health reporter, Jen Rini, jrini@delawareonline.com, @JenRini…

Photo District News and Rangefinder have a new technology editor, Greg Scoblete, greg.scoblete@emeraldexpo.com, @GregScoblete…
 
PBS NewsHour has a new executive producer, Sara Just, @sarajust…

The Verge has a new executive editor, Dieter Bohn, dieter@theverge.com, @backlon…
 
The Verge has a new editor-in-chief, co-founder Nilay Patel, nilay.patel@voxmedia.com, @reckless…

The Verge is without co-founder Joshua Topolsky, @joshuatopolsky…

Sports Illustrated Golf + Digital is a new publication for iPhones and iPads; details in our Media News blog, http://bit.ly/1NXZ7M...
 
Bloomberg’s planned politics vertical has a new senior producer, Pat King, @Patrick903…

Bloomberg’s planned politics vertical will have a new executive editor, Tom Johnson, in late August…
 
CNBC will be without senior reporter Scott Cohn, scott.cohn@nbcuni.com, full-time; he will relocate to CA as special correspondent…

CafeMom has a new editorial director, Carrie Sloan, @carriesloa…

Men’s Journal* has a new assistant web editor, John Lonsdale, @lonsdale_john…
 
GigaOM has a new reporter covering social media, Carmel DeAmicis, @carmeldea…

Bloomberg has cancelled 'Political Capital with Al Hunt' and laid off staff…

Audubon* has a new associate web editor, Susan Matthews, @susanematthews…
 
New York* magazine has a new executive editor, Lauren Kern…
 
New York Times Magazine* is without Deputy Editor Lauren Kern…

Washington Post is without Digital Editor covering lifestyle and entertainment Marie Elizabeth Oliver…

FitBump, offering news, tips on fitness and health for pregnant women, has a new editor-in-chief, Ingrid Skjong, ingrid@fitbump360.com...
 
Bon Appetit* has a new copy chief, Greg Robertson, greg_robertson@condenast.com...
 
The Hollywood Reporter* will be without Culture Editor Degen Pener, @DegenPener in September 2014…

Politico will have a new senior editor in mid-August, Eva Rodriguez, @eva_post…

Re/code has a new managing editor, Edmund Lee, @edmundlee…
Re/code has a new editor-in-chief, Kenneth Li, @kenli729…

Vox has a new health reporter, Julia Belluz, julia.belluz@vox.com, @juliaoftoronto…

People* magazine has a new director of editorial operations, Alexandra Brez, alexandra_brez@peoplemag.com...
  
Bustle has a new health and nutrition writer, Sara Spruch-Feiner, @sarajanenyc…

South Florida Business Journal has a new editor-in-chief, Al Lewis, alewis@bizjournals.com, @tellittoal…

Eater National has a new features editor, Helen Rosner, helen@eater.com, @hels…

The Desert Sun has a new energy reporter, Sammy Roth, sammy.roth@desertsun.com, @Sammy_Roth…

Above Average, the comedy network, has a new staff writer, Matthew Moskovciak, hello@aboveaverage.com...
 
Seattle Times is without Ken Armstrong, @bykenarmstrong…

E! Online has a new writer covering television on the TV Scoop team, Sydney Bucksbaum, sydney.bucksbaum@nbcuni.com, @SydneyBucksbaum…
 
Bizwomen has a new reporter, Caroline McMillan Portillo, cportillo@bizjournals.com, @cbmcmillan…

Food Network Magazine* has added Yasmin Sabir, ysabir@hearst.com, @AboutTheFood, as a senior associate food editor…

More* magazine will have a new beauty director on Sept 3, Nina Judar, @NinaJudar…
 
Digiday has a new brands editor, Shareen Pathak, shareen@digiday.com, @shareenpathak…
 
Los Angeles Times is without foreign editor Mark Porubcansky…
 
Los Angeles Times has a new assistant managing editor, Kim Murphy, kim.murphy@latimes.com, @kimmurphy…
 
Los Angeles Times has a new assistant managing editor, California and metro news, Shelby Grad, shelby.grad@latimes.com, @shelbygrad…

Los Angeles Times has a new National Desk Deputy Editor, Ashley Dunn, ashley.dunn@latimes.com, @ashleydunnlat…
 
Los Angeles Times has a new enterprise editor of investigative news, Brandi Grissom, @brandigrissom…

Los Angeles Times is without Washington correspondent Richard Simon, who has retired…

ARTnews* has a new senior staff writer, Dan Duray, dduray@artnews.com, @DurayDan…

Seattle Times is without Reporter Amy Martinez…

St. Louis Post-Dispatch has a new reporter covering the business of healthcare, Samantha Liss, sliss@post-dispatch.com, @samanthann…
 
Washington Post has a new staff writer covering social change, Sandhya Somashekhar, sandhya@washpost.com, @sandhyawp…

AllAccess.com has a new editorial assistant, Monta Vaden, mvaden@allaccess.com, @MontaFaith…
 
AllAccess.com has a new assistant Nashville editor, Brittany Pellegrino, bpellegrino@allaccess.com, @BrittanyPell…

Outside* magazine has a new Bodywork editor, Matt Skenazy, mskenazy@outsidemag.com...
 
Outside* magazine has a new Dispatches editor, Jonah Ogles, jogles@outsidemag.com, @jonahogles…

Men’s Journal* has a new senior editor, Ryan Krogh, ryan.krogh@mensjournal.com, @RyanKrogh…

Outside* magazine is without Associate Editor Ryan Krogh, @RyanKrogh…

Food Network Magazine* has a new market editor, Erica Cohen, ericacohen@hearst.com...

 

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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SOLUTIONS FROM WOODEN HORSE:

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:

    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:

    Twitter: All day long media news, as soon as it arrives
    Magazines Media News blog: New media opportunities with more details than Twitter
    Free Media News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:

    Magazines Media Database: A media directory for freelance writers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category
...and much, much more to come

 

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Encourage someone to read,

Meg

 

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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