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WOODEN HORSE NEWS
November 9, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

Between a rock and a hard place.

That’s where Wooden Horse is. I promised to share some of the common challenges of small businesses with the goal of providing a real-time case study. As I talk to my extemporaneous network of fellow entrepreneurs, I have found that hearing from others in the same situation helps.

So, on to my dilemma: Wooden Horse has grown to need more staff, but it’s yet not at the stage where it can afford to pay salary, benefits, maybe an office with everything that involves, FICA, other taxes, etc, etc, etc.

The usual solution is to solicit outside funding, but I started the company with a deep commitment to fund the start-up myself. I felt that outside pressure by investors would spawn compromises in what the business stood for: Providing understandable how-to information for micro businesses, i.e. freelancers, solopreneurs, small partnerships, etc.

Having investors means keeping one eye on the bottom line all the time. To achieve the expected growth each month you are forced into a slow creep towards richer opportunities, i.e. targeting large enterprises and once again leave small firms under-served.

I felt I have a set of unique talents that can benefit women and men with special skills they would like to monetize – especially in these times. But they may know nothing about the permits needed for starting a company, how to keep books, how to trademark their name, do payroll, or the many other tasks it takes to run a business.

In addition, being online is a requirement today but many of us don’t know how to create a website, be found in the search engines, grow a mailing list, or accept credit cards.

And then there is the matter of writing code.

In addition, the millions of Internet pages available with small business information often either contain irrelevant topics (“U.S. Natural Gas Exports Will Fire Up in 2015”; “Using Drones to Make Peace, Not War” – actual Businessweek.com headlines) or not understandable ( “…reducing your IT CapEx and OpEx”; “…a proven track record of 5-9s uptime and operational resiliency” – from the website of “a carrier-neutral colocation services provider”.)

The Wooden Horse mission is to only publish information truly relevant and understandable for micro businesses. (But for the sake of being found in the search engines, we’ll call them “small businesses.”)

I took a project inventory the other day: One column with checkmarks for administrative projects; one column for projects needed to prepare to fulfill our mission; and one column for projects to work it. There was no way one person could finish everything – even if no new tasks were added. In other words, Wooden Horse has to grow.

That’s why we are between a rock and a hard place. No more money, no more people. No more people, no more time. No more time, no more money.

It’s not a bad problem to have, actually (but thorny.) Anybody else been through this phase successfully? Can you share what you did? If so, email me at mweaver@woodenhorsepub.com     
  
In the meantime, I’ll keep following the advice of our “Said” contributor, Rafat Ali, founder of paidContent (below):

“My personal philosophy in all of this has always been: Perseverance, above all else. Keep your head down, build stuff, focus on building a business, and good things will happen.”

 

And don’t forget to wish for a subscription to our Media Database and/or Media List for Christmas. Put it on your list!

 

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WORKING SMARTER BUSINESS NEWS_______________________________

National Novel Writing Month (NaNoWriMo) is back. If you’re not familiar with it, it’s a competition where, during November, writers around the globe attempt to write a draft for a 50,000-word novel in a single month. Every year the GalleyCat blog daily publishes links to writing tools and tips during the NaNoWriMo challenge. This year’s first one on November 3, rounded up the tips from 2010 through 2013, a total of 110 tips…

 

Do you “like-gate?” If yes, you’d better stop. Facebook doesn’t like it and won’t allow it, starting last Wednesday, November 5.

“Like-gating” is requiring that someone “like” your Facebook (business) Page before you allow them to read some of your content. Tease some juicy info and gain a lot of “Likes.” That’ll tell the world how popular you - and your content - are.

But Facebook became nervous that users would become disappointed in weak, sensationalistic hype and abandon the site and Facebook would go the way of MySpace. So, they dropped “like-gating.”

The company buried the announcement in the Facebook *developer* blog when they reported the release of version 2.2 of its Graph API and updated software-development kits for iOS and Android (The Horse has weird reading habits) so the actual instigators of the “like-gates,” i.e. the marketers, missed the news.

Now, the punishment for creating new “like-gates” after November 5 is not terribly severe. Facebook has just turned off the data needed to set up the “gates.” That means of course existing “gates” won’t work either. However, system administrators should check the copy on the Page(s), so it reflects the new “like”-free conditions.

 

Interesting read about financing a magazine: “Read It and Reap - Modern Farmer [magazine] and the back-to-the-land moment.

 

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MEDIA NEWS_______________________________

CNet is now both a tech website and now…a print magazine. CNet, the 128-page magazine, launched this week with 200,000 copies and featuring interviews with celebrities and visionaries, tech tricks, new product reviews and, of course, a gift guide – all original to the print title. "The idea from the outset was that CNET did not want to be a tech insider publication.” The quarterly is “focused on giving consumers a lifestyle” rather than in-depth technology coverage, to help readers “who want to understand how these technologies make their lives better.” There are two editors-in-chief: Lindsey Turrentine, lindsey.turrentine@cnet.com, @lturrentine, editor-in-chief of CNET.com, and Connie Guglielmo, connie.guglielmo@cnet.com, @techledes, editor-in-chief of CNET News…

Firehouse, Fleet Maintenance and Security Technology Executive magazines, among others, have a new owner, SouthComm Inc of Nashville, TN. All employees related to these businesses will be retained by SouthComm…

The current three top newspapers in the US by total average circulation are: USA Today (4.1 million), Wall Street Journal (2.3), New York Times (2.1)…

Style.com staff is again reporting to Conde Nast instead of Fairchild Fashion Media, which was sold earlier this year. The website’s editor-in-chief, Dirk Standen, will report to Vogue Editor-in-Chief and Condé Nast Artistic Director Anna Wintour. What changes that may bring is not known…

New York Times will cease publication of its separate auto section at the first of the year. It will continue covering the automobile industry…

HFN - Home Furnishings News, the broad-range home furnishings title, has a new owner, Progressive Business Media, which already owns six related magazines covering specialty niches. The new publisher will retain the editorial staff but promises a “widening editorial scope”. Allison Zisco, azisko@hfnmag.com, @hfnmag, is Managing Editor…

StyleHaul, the biggest YouTube multi-channel network focused on fashion and beauty, has been purchased by the European media company RTL for $107 million. StyleHaul focuses on fashion and beauty, and aggregates more than 5,000 YouTube channels…

Weekly newspapers Southtown Star, Naperville Sun, Elgin Courier-News, Aurora Beacon-News, Lake County News-Sun and the Post-Tribune in Northwest Indiana, as well as 32 Pioneer Press publications, have a new owner, the Tribune Publishing Company, whose flagship newspaper Chicago Tribune competes with the seller’s Chicago Sun-Times. Details of the deal were not disclosed but “no changes are expected.” However, the new Tribune employees were told “your payroll and benefits will remain intact through the end of the year.”…

BlogHer, women's blogging network, has been acquired by competitor SheKnows*. The BlogHer brand will live on and the staff will be retained. The two companies combined currently have 75 million unique visitors…

The Washington Post will launch a new 24-page national edition to be inserted into The Dallas Morning News and other newspapers. The tabloid insert will feature local advertising combined with a selection of editorial from the Post on politics and national and international news…

Construction Las Vegas is a new quarterly magazine from publisher Greenspun Media with a 10,000 circulation. It is intended for the construction industry in Southern Nevada and includes interviews, industry updates, spotlights of area designs in “Commercial Buildings,” outlines of local trade associations and their upcoming events in “Association Profiles” and quick industry updates in “Briefings.” It is distributed to developers, general contractors, subcontractors and suppliers.  Editor is the Greenspun Editor of Special Publications Craig Peterson, craig.peterson@gmgvegas.com...

 

Media News Especially for PR Professionals and
Small Business Owners Seeking Publicity:

Ellentube is the name of daytime talk show host Ellen DeGeneres’ new online video portal and iOS app. It will feature clips from her show and a space for user-generated content. It’ll feature popular Ellen video categories, including cats, kids, funny, incredible, trending, celebrity scares and Heads Up!, an Ellen show-created app. “Nothing mean-spirited,” said DeGeneres. The portal was created by the comedian and Ellen show executive producers Mary Connelly, mary.connelly@ellentv.com, Ed Glavin, ed.glavin@ellentv.com, and Andy Lassner, andy.lassner@ellentv.com. The kicker is videos uploaded by fans could be considered for possible showcase on upcoming episodes of Ellen…

Meredith Vieira Show’ has been renewed for a second season on NBC O&Os (owned and operated stations.) Todd Polkes,   
todd.polkes@nbcuni.com, is the coordinating talent producer…

MarkShale.com launched in August and offers both fashion advice and personal shopping resources. The target market is upscale busy professionals looking for fresh and sophisticated looks for dinner, the office and even the weekend. The site suggests contemporary, modern and relaxed fit styles from ecommerce websites that sell ageless, quality clothing, like Diane von Furtensberg, Hugo Boss, and J. Crew (to name a few.) The site then refers shoppers to selected retailers. "We're going to be the friendly shopkeeper again and we're going to tell you about the things we like," Scott Baskin, grandson of founder Al Baskin, said…

“GretaTalk” is a new podcast from Fox’s Greta Van Susteren, where she hopes to dig deeper into some of the big stories of the day. “Listeners get to learn more, plus have something to listen to during 18 minute workouts,” Van Susteren told TVNewser. “I love cable news but there is so much more to our newsmakers and guests than you see during a three-minute TV segment or even one-hour news show. This platform allows me to expand the content of On the Record at 7 p.m.”…

Telemundo has introduced a Spanish-language half-hour local newscast on 14 stations, including in New York, Los Angeles, Miami and Houston. It is slotted at 5:30 PM, right before the national news. “Spanish-language viewers want and need more news, weather and live local programming,” says Telemundo Station Group President Manuel Martinez…

The last “Colbert Report” will be on December 18 before Stephen Colbert leaves to take over for David Letterman of CBS’s the “Late Show,” expected to be in May…

CBSN, an online streaming network, launched this week. It is available around the clock with, initially, anchored broadcasts between 9 AM ET and midnight ET weekdays. Viewers can watch the live broadcast or use the DVR-like controls to watch previously recorded segments. CBS wants to lure millennials and they think an Internet connection will do the trick. As such, the programs will be available on Internet-connected TVs, mobile phones and other connected devices such as Amazon Fire TV and Roku players. Content will initially come from the CBS regular news programming including simulcasts of CBS News special reports for breaking news, and additional content from a variety of CBS properties including affiliate stations, Cnet, CBSSports.com, Entertainment Tonight and more…

 

Said This Week:

Rafat Ali, founder of paidContent, commenting on his blog about BuzzFeed, Vox, Vice, Fusion, FiveThirtyEight and all the other new media startups:

“As I look out to 2015, so much froth in the media-tech market, and it is still all on the up, mostly Newton’s law, but the cracks are beginning to show in medialand, and it will likely get ugly. The big-funded sub-standard media startups & brand, almost all driven by garbage-in-garbage-out model of money spend leading to traffic growth, sketchy at best as a brand builder, will start falling by the wayside or find soft landings as homes. VCs will start turning away, that much is pretty clear, they may fund existing ops for a while, but new companies, forget it.

...The days of cheap tricks for clicks is coming to an end, the days of bullsh-t “growth hacking” are coming to an end.”

 

Finally:

Conde Nast has begun to move into its new home at 1 World Trade Center, the tallest building in America. When everybody is moved in later in 2015, the company will occupy floors 20 through 44.

There will be a Conde Nast entrance and lobby on the ground floor. The New Yorker and Details will be located on floor 39; Bon Appetit and Wired’s New York bureau on floor 36; Vogue on 25. (Is Anna Wintour afraid of heights?)

A $10 million interim loading dock will accommodate all the racks of clothing arriving for Vogue, Vanity Fair, Glamour, GQ, Details and Brides magazines.

There will also be a large multi-purpose auditorium with hundreds of seats and two large flat-screen TVs; the cafeteria, located on the 35th floor, will have sweeping, 360-degree views of the city and beyond. There will also be a conference center, a library and private dining.

How does the staff feel about moving in? Mixed emotions, reports Capital New York. “Some of them aren’t thrilled about leaving 4 Times Square, the century-old magazine empire’s home of 15 years, for the site of a catastrophic terrorist attack. But at least no one will be complaining about the scenery.”

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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MEDIA PEOPLE CHANGES_______________________________

Ebony* has a new entertainment editor, Aliya King, aking@ebony.com, @aliyasking…

Chicago Tribune is without reporter James Janega, @JamesJanega…

BizTimes Milwaukee has a new reporter covering health and manufacturing, Hilary Dickinson, hilary.dickinson@biztimes.com, @BizHilary…  

Politico has a new Politico Pro technology reporter, Kate Tummarello, @ktummarello…   

Politico has a new Politico Pro transportation reporter, Heather Caygle, hcaygle@politico.com, @heatherscope…

Politico has a new Politico Pro energy reporter, Elana Schor, eschor@politico.com, @eschor…

Marlin* magazine has a new senior editor covering fishing, Andrew Cox, andrew.cox@bonniercorp.com, @TBF_Andrew…

Orange County Register (CA) has laid off entertainment reporter Greg Mellen, business reporter Pat Maio in the Washington, DC bureau…

Outside* will have a new travel editor on Nov 1, Matthew Bell, @mrmattbell…

Country Living* has a new food and craft director, Charlyne Mattox…

VentureBeat is without the editor-in-chief of GamesBeat, Dan Hsu…

New York Times has a new deputy business editor, Peter Lattman, peter.lattman@nytimes.com, @peterlattman…

Des Moines Register will be without Editorial Page Editor Randy Evans, @DMRevans in December...  

Des Moines Register is without sports columnist Bryce Miller, @Bryce_A_Miller…

Des Moines Register is without News Reporter Sharyn Jackson, @SharynJackson…

Woman’s Day* is without Deputy Editor Sara Lyle…

Woman’s Day* is without Style and Beauty Assistant Maureen Sheen…

The Washington Post has promoted Zachary Goldfarb, goldfarbz@washpost.com, @Goldfarb to editor for the Wonkblog…

Des Moines Register is without sports columnist Bryce Miller, @Bryce_A_Miller…

Des Moines Register is without News Reporter Sharyn Jackson, @SharynJackson…

Woman’s Day is without Deputy Editor Sara Lyle…

Woman’s Day* is without Style and Beauty Assistant Maureen Sheen…

The Washington Post has promoted Zachary Goldfarb, goldfarbz@washpost.com, @Goldfarb to editor for the Wonkblog…

First Look, Pierre Omidyar’s start-up, is without Matt Taibbi…

CNN is without senior medical producer, Danielle Dellorto, @DanielleCNN…

Outside* will have a new travel editor on Nov 1, Matthew Bell, @mrmattbell…
 
Inc* has a new San Francisco bureau chief as of Nov 10, Jeff Bercovici, @jeffbercovici…

The Daily Beast has a new reporter covering intelligence and national security, Davey Alba, @daveyalba…

The New York Times has a new Metro section print editor, Dean Chang, @dchangnyt

The Verge has a new Silicon Valley editor, Casey Newton, @CaseyNewton…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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SOLUTIONS FROM WOODEN HORSE:

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:
    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:
    Twitter: All day long media news, as soon as it arrives
    Media News blog: New media opportunities with more details than Twitter
    News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:
    Media Database: A media directory for freelance writers and photographers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category

...and much, much more to come

 

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Each November, Publishers Weekly selects the Top 10 Books of the 9,000 titles the editors have reviewed during the year. There usually will be five in fiction and five in non-fiction.

One of the authors gets his or her mug on the cover of the print magazine and this year it is Marlon James, who wrote an epic novel, A Brief History of Seven Killings, about his native Jamaica and “reveals its rocky past.”

 

Encourage someone to read,

Meg

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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