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By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com
Karin Welsh, Administrative Assistant, kwelsh@woodenhorsepub.com
Lisa Romeo, Senior Editor
Jamie Engle, News Editor
Dawn Goldsmith, News Editor
Shelagh McNally, News Editor
Linda McMaken, News Editor
Maria Connor, News Assistant
http://www.woodenhorsepub.com
Copyright (c) 2009 Wooden Horse Publishing
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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Dear readers,
Books did it.
Newspapers did it.
Magazines didn't.
And publishers pay how many hundreds of thousands of dollars to Magazine Publishers of America to show that magazines are still very much a part of today's advertising media mix?
Harry McCracken, former editor-in-chief of PC WORLD and blogger at technologizer.com, stated it best in an article on foliomag.com:
"As I sat in the audience at the event, I slowly figured out that it wouldn't provide a ready-made happy ending for magazine publishers. Apple did reveal that the gizmo includes an e-book reader, iBooks - but as the name suggests, that software is meant for books, not periodicals. It also let the New York Times show off a handsome app for reading that paper. But the only magazine that came up during the event was TIME* - and that was when Jobs showed how good its Web site looked in the iPad's Safari browser. It mostly served as a reminder that it's not entirely clear why many consumers would choose to pay for digital magazines when the same content is available on the Web for free."
It sounds like the mega-hyped introduction of Apple's iPad tablet was something of a lost opportunity for magazines. Shouldn't the industry do better if it wants to survive?
Other magazine-related websites chimed in about the fit of magazines with the iPad (website addresses at the end of this newsletter.)
Sara Ohrvall, senior vice president of research and development for Swedish media company Bonnier, summed up the problem in the Wall Street Journal: "Either we have to package our products much differently, or we just lost the paid content game."
Elsewhere in the industry:
PASSPORT will increase frequency from eight to nine issues per year, based on an encouraging 32% lift in ad revenue...
THE BEAT magazine has ceased publication caused by "the decline in the music business, publishing business and the economy," per a statement on the website by editor CC Smith, who continued: "Many people have suggested taking The Beat online to save it, but the advertising support is just not there, nor are other resources necessary to make it a successful transition. And to tell the truth, my heart is just not in it. The music, reggae in particular, has changed so much since the early days when it was new, fun, inspiring and creative, and there is so much less to say about it now."...
31 RUE CAMBON is a new print magazine from fashion house Chanel. Will be available internationally in Chanel stores...
CFO magazine has been sold to Sequin Partners. The new publisher plans to continue it without changes...
ART ON PAPER will close. The "current financial environment" is responsible, according to co-publishers Shelly Bancroft and Peter Nesbett. The magazine targeted "printed-matter fans" and covered limited-editions, artists' books, and other works on paper in a variety of mediums...
Publisher Conde Nast (VOGUE*, ALLURE*, SELF*) will launch a new men's fashion trade magazine this June. The new magazine will take the place of recently shuttered DNR, the men's fashion trade magazine and MEN'S VOGUE. Marc Berger, formerly with Men's Vogue, will be the publisher and Ed Nardoza, from WOMEN'S WEAR DAILY, has been tapped as editor-in-chief...
US printer Quad/Graphics has acquired Canadian printer Worldcolor, formerly Quebecor, making the combination the second largest North American printer after Chicago-based RR Donnelley & Sons. The deal was reportedly worth $1.3 billion. Quad/Graphics' prints ROLLING STONE* and SPORTS ILLUSTRATED* and Worldcolor's clients include GQ* and NEWSWEEK*...
1TO1 MAGAZINE has ended its print edition but will continue online. The online magazine, which covers customer relations management and is geared toward CEOs, top managers, executives and other decision-makers, will launch in February...
CHATELAINE*, published by Canadian conglomerate Rogers Communications, appointed Jane Francisco as its new editor-in-chief. Francisco, who recently led Transcontinental's STYLE AT HOME, replaces recently departed Maryam Sanati. Other changes include CHATELAINE publisher Kerry Mitchell also offering more input at GLOW and TODAY'S PARENT, while Maclean's editor Dianne de Fenoyl will become CHATELAINE's editorial director. Ken Whyte, publisher and editor-in-chief of Maclean's will also join the team...
POCONO BUSINESS JOURNAL will cease operation with its February issue. "Current economic climate" blamed...
NEWSWEEK* expects to 'operate less in the red' in 2010 and hope for profitability in 2011, according to Thomas Ascheim, chief executive of Newsweek. The magazine has switched from chasing high circulation to focus on a smaller, but more lucrative higher-income readership that appeals to advertisers. In addition Newsweek lowered its rate base - the minimum circulation promised to advertisers. In 2008-2009, the rate base was dropped in increments from 3.1 million to 1.9 million and in January 2010 it was further lowered to 1.5 million. The publisher, The Post Company, has reported that its magazine division (primarily comprised of Newsweek) suffered a $4.3 million loss in third-quarter operating costs following $25 million lost in the first half of the year. "It's been a disgusting economy, in case nobody else noticed," Ascheim said...
Canadian custom publisher Redwood Communications (CAA*, LIFE & HOME, KRAFT FOOD & FAMILY*) has changed its name to Totem Communications Group. The company will remain a unit of Transcontinental Media....
BLOOMBERG BUSINESSWEEK* has announced the acquisition of two new superstar editors: Former FORTUNE* managing editor Eric Pooley and NEW YORK*magazine editorial director Hugo Lindgren...
SHERMAN'S TRAVEL* will be distributed with the national newspaper USA Today to selected US hotel rooms. In the second half of 2010, the magazine will distribute 75,000 copies of its fall and winter editions, increasing total circulation 38% to almost 450,000...
VETERINARY TECHNICIAN and VETERINARY FORUM magazines have halted their print editions and are producing content online only. The first online editions will launch in February...
Publisher Reader's Digest Association (READER'S DIGEST*, EVERYDAY WITH RACHAEL RAY*, TASTE OF HOME*) will have emerged from bankruptcy on Monday after having lightened its debt load to $525 million from $2.2 billion. However, per nypost.com, "S&P is giving the new debt a rather lackluster B rating," partially because of the "outmoded nature of the Reader's Digest flagship magazine."...
MYBUSINESS* will relaunch in March by a new owner, Imagination Publishing and a new top editor, Simona Covel...
SCHOLASTIC PARENT & CHILD* is adding celebrity covers and celebrity content from such well-known experts as financial guru Suze Orman and new talk show host and the director of the Cardiovascular Institute and Complementary Medicine Program at New York Presbyterian Hospital, Mehmet Oz MD, aka Dr Oz...
SAN JOSE magazine, folded in 2008, is scheduled to be relaunched in early 2010 by new owner Ziyak Media Group (BERKSHIRE LIVING) and with a circulation of 30,000. The magazine is undergoing an extensive redesign...
Said This Week:
Commenter on foliomag.com:
"Magazines are a bit of a guided tour as opposed to backpacking."
Magnus Greaves, founder MYMAG magazine, "a whole new concept in print magazines," to Mr Magazine, aka Samir Husni, director of the Magazine Innovation Center at the University of Mississippi, School of Journalism:
"I was in the business of paying for paper and giving it away for free… I woke up one day and decided that's not very good."
You can read more at http://bit.ly/aNfWja
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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Something's coming...
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Get actionable magazine news --
FOLLOW US ON TWITTER
at www.twitter.com/WoodenHorsePub
Don't have a Twitter account?
Go to http://twitter.com and sign up. It's easy. Even The Horse could do it.
PR pros, writers, photographers and... get quick heads-ups to jump on:
* New opportunities in magazines
* New magazines in our Database
* Links to useful information
* Re-designed and re-positioned magazines
* Newly announced or launched magazines posted on our website home page
Check it out - it's Twitter-quick to read. (Only 140 characters allowed.)
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WHILE WORKING ON THE MAGAZINES DATABASE_____________________________
Interesting magazines you should have a look at.
Much of this is 'hot off the press' news. So new, it might not even be available in the Magazines Database on the website yet. However, it will be there with our next update, which we do as often as needed. But never less often than once a week (usually on Fridays.)
~~~ TRAINS* ~~~
This is a magazine for North American railroading enthusiasts - contemporary or historical.
It reports on freight and passenger operations, as well as the latest advances in railroading technology. It includes news and entertainment along with photography, maps and graphics.
It publishes a variety of topics "from powerful diesels to sleek passenger trains, from the current era of mega mergers to the nostalgic days of steam, from colorful tourist railroads and museums to exotic railroads around the world."
We have their writer's guidelines and reader demographics but there is no editorial calendar.
~~~ LADIES' HOME JOURNAL* ~~~
This is a magazine for the modern American family woman.
Its editorial mission is: "This is a magazine for the modern American family woman, who celebrates and cherishes her family relationships but also seeks ways to enrich, indulge and improve herself personally, especially in terms of emotional mastery."
The editorial mix is: Health/medical science (23%), self-help/relationships (14%), beauty and grooming (12%), wearing apparel/accessories (9%), food and nutrition (9%), home/building/gardening (9%), entertainment/celebrity (8%), children (5%).
We have their writer's guidelines, reader demographics and 2010 editorial calendar.
~~~ ACRES USA* ~~~
This is a national trade journal for eco-agriculture.
This 50+ page tabloid-format newspaper is edited for beginning and experienced commercial farmers practicing organic/sustainable agriculture to inform them of the latest news and in-depth analyses from the industry.
It is written by people in the trade - farmers, consultants, vets and researchers with experience in the science of sustainable farming.
Includes case reports of successful eco-farmers, interviews with experts, and practical, hands-on information on such topics as cover cropping, rotational grazing, soil fertility management, composting, insect control methods, alternative crop marketing, new government regulations, organic certification and marketing, crop-specific advice, value-added processing and veterinary and human health issues.
Regular columns on marketing, grazing, tillage methods, soils, weed and insect control, and high-value crops.
Writers should contact the editor for assignments. We have their 2010 editorial calendar.
~~~ PARENTS* ~~~
This is a magazine for parents.
It "helps moms and dads celebrate the joys of parenthood" and "provides today's parents with the information they need to raise healthy, happy children."
The editorial covers children's health and safety, behavior and development, fashion, food and nutrition, toys, travel and technology. Also, family life, relationships, beauty and personal care for mothers.
The editorial breakdown of this magazine is: Parenthood and children (42%), health (18%), food, drink and nutrition (10%), culture and humanities (6%), home (5%), beauty and fitness (5%), travel and transportation (3%), general interest (2%), fashion and children's apparel (2%).
We have their writer's guidelines, reader demographics and 2010 editorial calendar.
~~~ RELISH* ~~~
This is a newspaper-distributed magazine about cooking, dining and entertaining.
Its editorial mission is to "celebrate the wide breadth of America's love of food."
The editorial includes features on cooking, dining and entertaining, everything from an intimate dinner or a tailgate party to a hidden roadside restaurant or a family picnic. Also included are cooking tips, recipes, and new products for the kitchen.
When writing, be sure people and places have broad regional or national relevance. Articles should be topical but have a long shelf life.
The publication is inserted into 300-plus newspapers across the US: Northeast (24%), Southeast (19%), Midwest (17%), Central (16%), West (24%). Distribution is: A counties - the most populous (40%), B counties (26%), C counties (25%), D counties - the least populous (10%). 80% is delivered Tuesday through Thursday.
We have their writer's guidelines, reader demographics and 2010 editorial calendar.
~~~ GARDEN COMPASS* ~~~
This magazine strives to be the garden enthusiast's year-round guide to gardening in the state of California.
It targets gardeners of all levels, amateur to professional, and strives to help them create the garden of their dreams.
The editorial covers garden tips, design ideas and creative inspiration for living in California with its unique gardening lifestyle.
We have their writer's guidelines but there is no editorial calendar.
~~~ READER'S DIGEST* ~~~
This is a general interest magazine.
Its mission statement is: This "is the pulse of American thought, igniting a dialogue and an exchange of current ideas, ideas, issues, stories, humor and humanity."
The editors write: "We are at the forefront of major issues of medicine, health, environment, human rights. We take readers behind the headlines to the cause and meaning of world events. We celebrate courage, champion adventure and always seek to expand the mind, and to enrich the spirit and the body. It is [a] clear voice - never preaching, always showing."
The top editorial categories are: Health/medical science (23%), culture (14%), national affairs (12%), general interest - humor, quizzes (11%), entertainment/celebrities (8%), personal finance/business and industry (8%), travel, children, home (6%), relationships/self-help (5%), food & nutrition (4%).
We have their writer's guidelines, reader demographics and 2010 editorial calendar.
If you are a Wooden Horse Magazines Database subscriber, just go to our website at http://www.woodenhorsepub.com and click on "Database." If you like to sign up, click on "Order" and follow the instructions. You'll have a choice of subscription lengths to fit any budget, starting at $1.99.
If you are a Wooden Horse Magazines Database subscriber, just go to our website at http://www.woodenhorsepub.com and click on "Database." If you like to sign up, click on "Order" and follow the instructions. You'll have a choice of subscription lengths to fit any budget, starting at $1.99.
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GET CONTACT INFORMATION AND EDITORIAL CALENDARS FOR THE MAGAZINES ABOVE
The above picks from the Database we "flesh out" a little in the Paid Version of the Wooden Horse Magazine News.
For a yearly subscription of only $19.95 you will get the name, postal address and email address of the contact (usually the Managing Editor) and the editorial calendar added to these magazines. (Not all the magazines in this newsletter, both those we describe in the WHILE WORKING ON THE MAGAZINES DATABASE section.) That's several hundred magazines to contact a year.
To sign up, go to http://www.woodenhorsepub.com/page29.html. You'll get a quick e/mail confirmation of your order. You can also mail (with a check or credit card info) or fax (with credit card info) your orders to us. Contact information is at the end of this newsletter - just include your e/mail address for delivery. Regular mail delivery is not available.
This DOES NOT give you access to the Magazines Database. It contains a lot more information than what we give you in the Paid Version newsletter and is the best way to always stay up-to-date on all the 2,000 US and Canadian consumer and trade magazines we report on. You can sign up for the Magazines Database at http://www.woodenhorsepub.com/database.asp.
But for only $19.95 we deliver a year of market opportunities to jump on right now!
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EDITOR CHANGES_______________________________
AFAR* has named founder Greg Sullivan as editor-in-chief...
ARTHUR FROMMER'S BUDGET TRAVEL* has announced the exit of assistant editor Amy Chen...
AV TECHNOLOGY has a new managing editor, Margot Douaihy, mdouaihy@nbmedia.com, a new editorial director, Kevin Hogan, and has announced the exit of editor Mark Mayfield...
BICYCLING* and MOUNTAIN BIKE* have named Molly O'Keefe as associate publisher. She remains associate publisher of RUNNER'S WORLD* and RUNNING TIMES*...
BILLBOARD* has tapped Craig Marks as editor, where he will oversee the editorial operations of the print version, as well as Billboard.biz...
BLOOMBERG BUSINESSWEEK* has acquired Hugo Lindgren as executive editor and Eric Pooley as deputy editor...
BUSINESS EXAMINER has confirmed the exit of managing editor Hilary Reeves...
HARPER'S MAGAZINE* has announced that editor Roger Hodge is stepping down. Managing editor Ellen Rosenbush will serve as acting editor...
HEALTHCARE INFORMATICS has a new editor-in-chief, Mark Hagland, mhagland@aol.com. He replaces Anthony Guerra...
HOME LOS ANGELES, set to launch in April 2010, has named Beth Dunlop as editor...
MARKETS MEDIA has named Terry Flanagan as editor...
MEN'S HEALTH* has hired Adina Steiman as food and nutrition editor...
The Rugged.com has tapped Jason Bacchetta as editor. He will lead the editorial coverage of men's news, including sports, technology, lifestyle and more...
SAN FRANCISCO BRIDES and FRONT DESK SAN FRANCISCO have a new editor-in-chief, Robin Wilkey, rwilkey@modernluxury.com, replacing outgoing editor Mary Jo Bowling, who is now working as a freelance writer covering fashion and weddings...
SEATTLE BRIDE has a new editor, Sally Farhat Kassab, sally.kassab@tigeroak.com...
SOUTHERN LIVING has lost associate travel and livings editor Wanda McKinney. No replacement has been named...
STYLE AT HOME has a new editor-in-chief, Erin McLaughlin, mclaughlin@homeandcountry.ca...
TEEN VOGUE* has named Laura McEwen as vice president, in addition to her duties as publisher...
TIME* has shifted editor-at-large Kate Betts' role to contributing editor...
TRADERS MAGAZINE has a new senior writer, John D'Antona, john.d'antona@sourcemedia.com, who covers institutional equities trading...
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PRODUCTS FROM WOODEN HORSE______________________________________
To order, go to our website at www.woodenhorsepub.com and click on "Order" in the left column (except as noted.)
SUBSCRIPTIONS TO THE MAGAZINES DATABASE
Over 2,000 US and Canadian consumer and trade magazines with expanded description, reader demographics, writer's guidelines and editorial calendars.
24 hours.....$1.99 (a great way to check us out)
7 days.....$9.95
30 days.....$29.95
6 months.....$89.00
1 year.....$149.00
PAID VERSION OF THE MAGAZINE NEWS NEWSLETTER
Get contact information and editorial calendar to magazines mentioned in the "While Working on the Magazines Database" section of this newsletter.
One year subscription to the Paid Version of this newsletter.
For full details see ad above.
To sign up, go to http://www.woodenhorsepub.com/page29.html
$19.95
WRITING FOR MAGAZINES:
TWELVE NEW THINGS WRITERS MUST DO TODAY TO MAKE MONEY
A downloadable ebook written by veteran article writer Meg Weaver. Includes a customizable template for query letters that fits every kind of non-fiction article.
$14.95
SPECIAL REPORTS FOR WRITERS
Each is at least eight pages of advice you won't see anywhere else.
Veteran article writer Meg Weaver combines her business, engineering and writing skills to give writers a new perspective on making good money writing for magazines:
#1: Calendar Queries: How to Line Up a Steady Stream of Assignments for Next Year.
#2: Getting Paid: You Wrote the Article; Now Make Sure You Get the Money.
#3: Writing Query Letters: Use the Same Proven, Customizable Letter this Veteran
Writer Has Successfully Used for Years. (This is excerpted from Meg's book, Writing for Magazines: Twelve New Things Writers Must Do Today to Make Money)
#4: How to Send 50 Queries per Week.
#5: Cut Down on Rejections: Know the Articles Editors Want - and When.
#6: Magazine Marketing Data: The Hidden Advantage for Savvy Writers - The Editorial Concept.
#7: The Secret to Becoming a Full-Time Article Writer: The ROLL Concept.
#8: Forget the Editors - How to Sell the People Who Really Count.
Each contains unique, unduplicated material (except as noted.)
Per Report: $5.95
To order, go to our website at www.woodenhorsepub.com and click on "Order" in the left column (except as noted.)
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Read about magazines and the iPad at:
Apple's iPad: A Question for the Magazine Industry, Not an Answer - http://bit.ly/bx0vsU
Publishers Ponder iPad's Ad Implications - http://bit.ly/9nucgn
Hearst-backed Skiff e-reader to debut this year - http://bit.ly/aeLruS
Three Hard Questions for Print Publishers Drooling Over the Apple Tablet; It's Not Manna From Steve Jobs & Co Yet - http://bit.ly/aF3bQ8
Apple Ipad Charges at Kindle and Netbooks; Tablet Will Stir Up Lots of Change, but Who Will Benefit? - http://bit.ly/9iFz38
Pubs Flirt With Kindle but Don't Carry a Torch; Amazon Reader Isn't So Friendly to Biz Model, Yet Mags Sign up. Here's Why - http://bit.ly/dAb69r
And when you're finished reading, please commit to encourage someone else to be able to; read, that is.
Meg
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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300
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