By

Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com
Maria Connor, News Assistant
Jamie Engle, Managing Editor
Jenny Furniss, Marketing Support Specialist
Shelagh McNally, News Editor
Lisa Romeo, Senior Editor

http://www.woodenhorsepub.com

Copyright (c) 2009 Wooden Horse Publishing

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Dear readers,

Wonders never cease!

Ad pages are up - and MPA has discovered digital.

Minonline.com reported this week that for September, 94 of 145 magazine titles they track gained in advertising pages. That compares to just 23 titles in September 2009.

The top 5 gainers were:

RUNNER'S WORLD* - up 68%
ELLE DECOR* - up 65%
TEXAS MONTHLY* - up 61%
GLAMOUR* - up 57%
PEOPLE STYLEWATCH* - up 55%

The closely watched (and weighed!) September fashion magazines measured in at:
W* - up 31%
VOGUE* - up 24%
INSTYLE* - up 16%.

And, then there's the trade organization Magazine Publishers of America (MPA) catching up with the rest of us. On August 24, Nina Link, President and CEO, "announced the appointment of three new senior executives to key posts in a significant repositioning of the organization. The additions are intended to more effectively serve the changing needs of its members as well as help them capitalize on advances in technology that have presented new opportunities for magazine media companies."

These magazine cheerleaders celebrated its discovery of digital by appointing three more vice presidents. Golly gee MPA, are you sure you should have made such a bold move?

You can see the whole press release here: http://bit.ly/d2nvv3

Elsewhere in the industry:

From our Twitter feed at twitter.com/WoodenHorsePub - where you get all the breaking news:

MIAMI is without associate editor Nikki Novo...

MORTGAGE TECHNOLOGY has lost editor Anthony Garritano. For now contact Mark Fogarty, mark.fogarty@sourcemedia.com...

HEEB is closing down its print edition; the website will remain active...

CONSTRUCTION BUSINESS OWNER has a new managing editor, Kellie Sandrik, ksandrik@cahabamedia.com...

CONSTRUCTION BUSINESS OWNER has a new editor, Jeana Durst, jdurst@cahabamedia.com...

GREEN BUILDING NEWS has a new editor, Alex Horvath, alex@emlenmedia.com...

CANADIAN LIVING has a new lifestyle senior editor, Donna Paris, who also covers gardening...

CANADIAN LIVING has a new health senior editor, Wendy Graves, wgraves@canadianliving.com...

CANADIAN LIVING is without health and lifestyle senior editor Kathryn Dorrell...

GARDEN & GUN is without managing editor Donna Levine; no replacement yet...

THE HOLLYWOOD REPORTER will have a new creative director, Shanti Marlar, in September 1; no email yet...

GOOD HOUSEKEEPING will have a new beauty director on September 8, Nina Judar , njudar@hearst.com...

FITNESS has a new associate beauty editor, April Franzino, april.franzino@meredith.com; she replaces Ayren Jackson-Cannady...

ALLURE has a new beauty news editor, Heather Muir, heather_muir@condenast.com...

TOWN & COUNTRY will have a new beauty director, Jamie Rosen, as of August 30; no email yet...

HEALTH has a new senior lifestyle editor, Cristina Tudino, cristina_tudino@timeinc.com...

CRAIN'S CLEVELAND BUSINESS has a new reporter, Tim Magaw, tmagaw@crain.com, covering healthcare, non-profits and education...

CRAIN'S CLEVELAND BUSINESS is without healthcare reporter Shannon Mortland...

CRAIN'S CLEVELAND BUSINESS has a new finance reporter, Michelle Park, mpark@crain.com...

EYE WEEKLY, the Toronto lifestyle publication, has a new editor and publisher, Laas Turnbull, no email yet.

Canada's AZURE Magazine has a new design, including reducing its oversized format to a 9x11.5 page and a new logo...

WOMAN'S DAY has a new senior editor covering lifestyle, Brian Underwood, bunderwood@hfmus.com...

ESPN THE MAGAZINE will now focus the majority of each issue on a single topic/theme, starting with college football...

HOTEL BUSINESS and HOTEL JOURNAL have a new managing editor, Toni McQuilken, tonim@hotelbusiness.com...

MORE has a new literary editor, Cathleen Medwick, cathleen.medwick@meredith.com...

FABRICATING & METALWORKING has been sold to Alliance Communications led by current publisher Tony Morrison...

ELLE DECOR has promoted executive editor Michael Boodro to editor-in-chief, succeeding Margaret Russell...

INDUSTRIAL MACHINERY DIGEST has been sold to Source360 Media led by current publisher William Strickland...

MIRROR MOMS is a new glossy quarterly mag from The Altoona Mirror. Debut scheduled for November...

FORBESWOMAN is without editor-in-chief Carol Hymowitz. A replacement has not been announced yet...

PARENTS EXPRESS, for Philadelphia area parents and children, has an acting editor, James Myers, jmyers@montgomerynews.com...

CONSTRUCTION BUSINESS OWNER has a new managing editor, Kellie Sandrik, ksandrik@cahabamedia.com...

CONSTRUCTION BUSINESS OWNER has a new editor, Jeana Durst, jdurst@cahabamedia.com.


From our blog at WoodenHorsePub.wordpress.com - where you get the details of the stories:

YUM FOOD & FUN and YUM FOOD & FUN FOR KIDS are two new print publications. Yum Food & Fun debuted with the July/August issue. Features include Top Chef's Favorite Easy Meals, Perfect Burgers, Easy 5-star Dipping Sauces at Home and 37 Healthy Shortcuts for Your Recipes. Yum Food & Fun for Kids is Yum's companion magazine, with more of a focus on cooking for and with kids. Premiering with the September issue, features include Fun and Easy Breakfast Ideas, 68 Ways for Your Kids to Eat Well, 27 Lunch Box Secrets and I Made It: Simple Recipes for Junior Chefs. (More in the blog at http://woodenhorsepub.wordpress.com)...

SKYBOXX is a new monthly sports and lifestyle publication from Miami-based HIP HOP WEEKLY. The debut issue includes over 250 photographs of LeBron James, along with an in-depth history of the superstar. "Skyboxx will cover sports, but not so much from the sports perspective, more from the lifestyle angle," said Chief Brand Officer Raymond "Benzino" Scott. "Athletes have become some of the most recognized and beloved celebrities of our times. There are a lot of things going on in and around their lives that people are interested in, so we will cover that on a monthly basis." (More in the blog at http://woodenhorsepub.wordpress.com)...

VOCESS "FASHION, ART & MUSIC" magazine debuts in South Florida this quarter. It targets multicultural women, with a focus on fashion, trendsetters, style, photography, art and music, and featuring local talent. Distributed throughout the tri-county area, the magazine features "the best of luxury lifestyle; from designers who create one-of-a-kind pieces to high end luxury spas." Published quarterly, each issue is accompanied by a live fashion event. Miami is the latest location, with past events in Tampa Bay, St. Petersburg and Orlando. Editor-in-chief is Dona Crowley. Art director is Xavier Orellana...

DOWNTOWN WINNIPEG is a new Canadian magazine dedicated to promoting the downtown core of Winnipeg, Manitoba. The bi-annual magazine, a collaborative effort between downtown groups and businesses, offers stories and features on downtown Winnipeg shops, restaurants, issues, living, entertainment and attractions. The 20,000 copies are distributed in all downtown venues as well as the airport. The next edition will be in November, 2010. For more information contact Editor-in-Chief Nisha Tuli...

WESTERN TIDEWATER LIVING, a new quarterly lifestyle magazine for and about the people of Virginia's Franklin, Southampton County and southern Isle of Write County, enjoyed a 16-page increase in their second issue, published in June. Publisher Steve Stewart reported overwhelming community support, which translated into increased advertiser support. The magazine is distributed free at approximately 50 locations throughout the readership area, including restaurants, local shops, grocery shops, hotels and professional offices. People preferring the convenience of mail delivery pay $20 annually to cover postage and handling. (More in the blog at http://woodenhorsepub.wordpress.com)...

FIRE APPARATUS & EMERGENCY EQUIPMENT magazine was bought by PennWell Corp from co-founder Kathryn Jorgensen. Folio: reports Fire Apparatus Publisher and Sales Manager Bob Kelly, and Editor-in-Chief Lyn Bixby, will stay with the magazine in their respective roles under PennWell. PennWell publishes several industry magazines. It also publishes FIRE ENGINEERING magazine, as well as producing fire-related websites, events and products. Fire Apparatus & Emergency Equipment is published monthly and carries a circulation of more than 30,000...

MOUNTAIN GAZETTE has been sold by AIM's Skram Media unit to Summit Publishing (BLUE RIDGE OUTDOORS, ELEVATION OUTDOORS, BREATHE). According to foliomag.com John Fayhee will continue as editor and the first issue of Mountain Gazette under Summit will be the September 2010 issue. Monthly publishing and circulation of 45,000 will continue, with distribution in Colorado, as well as parts of Arizona, Idaho, Montana, New Mexico, Utah and Wyoming...

SPEEDWAY ILLUSTRATED has suspended publication, announced Formula Five Media, a subsidiary of Anthem Media Group. The magazine was devoted to motorsports...

FABRICATING & METALWORKING has been sold by Steve Smithnus Business Media to Alliance Communications, led by Tony Morrison, a member of F&M's original launch team, reports minonline.com. Steve Smithnus Business Media has also sold INDUSTRIAL MACHINERY DIGEST to Source360 Media, led by William Strickland. The sales continue a trend seen earlier this year, when Reed Business Information sold many of its trade titles to the titles' publishers, who set up new companies to purchase the trade titles...

CONSTRUCTION BULLETIN will be re-launched by MB Media on August 30. PROFESSIONAL BUILDER and CUSTOM BUILDER will be re-launched by MB Media in September. MB Media purchased the titles from Reed Business Information...

ADVANCE FOR NURSE PRACTIONERS AND PHYSICIANS ASSISTANTS is the new publication from Merion Publications, set to launch in September. It combines two of the publisher's titles: ADVANCE FOR NURSE PRACTIONERS and ADVANCE FOR PHYSICIANS ASSISTANTS. The new publication will cover up-to-the-minute clinical articles, practice and professional news, health coverage and industry profiles...

AMERICAN NURSERYMAN magazine and its publishing company were bought by Moose River Media. MRM also publishes TURF, a landscaping magazine, and produces the LawnSite.com and PlowSite.com web communities. Besides American Nurseryman magazine, the sale included a book publishing division and online properties...

AZURE, Canada's influential contemporary architecture and design magazine, has a new look. Known for its innovative graphic design, the magazine has trimmed down its oversize format to a smaller 9 x 11.5 inches. It's also sporting a new logo with a modified tagline. Inside imagery will dominate when appropriate with a focus on delivering content through multiple entry points and creating more connections with readers. For further information contact Editor Nelda Rodger at 416-203-9674...


Said this week - which obviously now includes that newest form of human communication, tweets:

Co-creator of LONGSHOT magazine, Mat Honan, tweeted after CBS fired off a cease-and-desist order to Honan and his friends for naming their two-day experiment to launch a magazine, 48 HR. Evidently, it was too close to the network's TV program "48 Hours."

"Horrible to see a huge, dying media property kill something you love for no g-----n reason."

Not having the resources to fight back, the intrepid newcomers are working on their second issue of the magazine, now re-named Longshot. But this time, in addition to the print product, they're also going to whip up an iPad app and a website, all in two days.

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* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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WOODEN HORSE MAGAZINES DATABASE __________________________


It's back-to-business time!

We're beginning to see the first 2011 editorial calendars - especially snow sports, educational and other seasonal magazines - and if they are published, we have them!

And, we're still adding 2010 calendars (invaluable examples of the kind of articles a magazine publishes and as an idea source for 2011 articles.)


To check out the magazines in the Wooden Horse Magazines Database: If you are a subscriber, just go to our website at http://www.woodenhorsepub.com and click on "Database."

If you like to sign up, click on "Order" and follow the instructions. You'll have a choice of subscription lengths to fit any budget, starting at $1.99.

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#4: How to Send 50 Queries per Week.
#5: Cut Down on Rejections: Know the Articles Editors Want - and When.
#6: Magazine Marketing Data: The Hidden Advantage for Savvy Writers - The Editorial Concept.
#7: The Secret to Becoming a Full-Time Article Writer: The ROLL Concept.
#8: Forget the Editors - How to Sell the People Who Really Count.

Each contains unique, unduplicated material (except as noted.)

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The social networking site Facebook, which has gone after other sites with the word "book" in their names, is also trying to trademark the word "face," according to court documents, reports techcrunch.com.

In its suit against Teachbook.com, an online community for teachers, Facebook alleges "if others could freely use 'generic plus BOOK' marks for online networking services...the suffix BOOK could become a generic term for 'online community/networking services' or 'social networking services'."

Now, Facebook is currently trying to register the word "Face" as a trademark. (It already owns the trademark on "Facebook").

Quick, start reading before all nouns are gone,

Meg

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
* indicates magazines in the Wooden Horse Magazines Database - the media directory that's more like a magazine factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300