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WOODEN HORSE NEWS
August 31, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

One more barbeque and the summer is gone!

And that means back to business for those of you, who take the summer off. You know that is NOT what the Horse recommends. We actually have a few very important project suggestions that you can work on at the beach or in your lawn chair.

But in the US, as the Labor Day holiday is over and the kids head back to school, adults in micro businesses – or those dreaming of owning one - crank up their computers and start working again. So, enjoy that Labor Day picnic and get ready for the big holiday season!

It looks like the prognosticators forecast an upbeat 2015. Whether they feel digital ad spending will surpass TV ad spending – or already has – they are bullish on next year. Which is a universe small business people prefer to dwell in.

But that makes our recent Wooden Horse survey the more puzzling: We asked “Regarding media information that you need in your work (including part-time freelancing,) please rank the following types of media in order of what is important to you.” And the choices we gave, were:

* Print (newspapers, magazines, etc)
* Radio/TV
* Digital (websites, digital publications, blogs, etc)

You told us that you wanted information about:

Print – 58%
Digital – 37%
Radio, TV – 5%

In other words, although forecasters see a bright future for digital, our newsletter readers prefer to work with print media.

We find this fascinating and will continue to analyze the results (and report what we find.) I have closed this survey now, but we will continue to take snapshots of you, dear readers, in the form of more surveys, focus groups, etc. We hope you will participate in helping us understand your information needs.

 

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MICRO BUSINESS NEWS_______________________________

The editorial calendars are beginning to trickle in! Most of those we see now are only partials, sometimes just one month into 2015, but we do have a few complete ones, such as the magazines Fine Woodworking*, Arrive* (the Amtrak publication), and Lakeland Boating*. We’ll be adding more as they are published, so check our Media Database often. Then you have a chance to be the first to query or pitch topics according to the venue’s preferred subjects…

Are you ready for the 2014 holiday shopping season? If you’re not, you are missing out on what forecasters believe will be an upbeat time. Armando Roggio, contributing editor for Practical Ecommerce, predicts that “total U.S. ecommerce sales are likely to grow about 15.5 percent” and “small and mid-sized online retailers look forward to, perhaps, a 9-percent growth in sales.” (The big guys get “the lion’s share.”) Mr. Roggio has four suggestions for participating in this nice growth

If you find Facebook as confusing as I do, maybe Facebook Studio Edge can help. It’s an online course for Facebook Page Admins but available - for free - to anybody with a Facebook Page, i.e. a business account. This Social Media Examiner article does a good job of explaining what you will learn: “Get Free Training for Facebook Page Admins With Facebook Studio Edge”…

Speaking about holiday shopping (which I suppose we will be doing a lot of between now and the end of the year,) the article “Ready For Strangers Shopping Your Site For The Holidays?” brings up a subject I haven’t seen discussed much: That the people buying gifts for a loved one, may be different than your usual website visitors – and therefore requires you selling to them in a different way. Check it out…

 

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MEDIA NEWS_______________________________

Conde Nast Traveler* magazine has been redesigned and the first issue should be on the newsstands now. Even the website has been improved with bigger pictures, cleaner pages, and a new navigation. Dara Pettinelli, dara_pettinelli@condenast.com, @dpettinelli, is Digital Content Manager…

Vice Media is planning to launch gaming, photography, and comedy verticals in the coming months…

Women's Wear Daily*, Footwear News and Beauty, Inc, the B2B media venues, have been sold by Conde Nast to Penske Media. The remaining titles in the Fairchild Fashion Media group, Style.com and NowManifest, will stay with Condé Nast as it focuses on consumer media. Former Fairchild employees are expected to move to new Penske New York corporate offices early next year…

Classical Guitar, the magazine for the international classical-guitar community, has been purchased by California-based Stringletter from its founding owner, Ashley Mark Publishing of Blaydon-upon-Tyne, UK, effective as of October 1, 2014. On that day, Classical Guitar will introduce a redesigned news-driven website, a new weekly e-newsletter, and expanded coverage of the classical-guitar world on leading social-media channels, led by current managing editor, Jason Walsh. The print magazine “continues monthly publication under the direction of Ashley Mark Publishing through December 2014, and becoming a US-based quarterly in 2015 with expanded coverage of historic and contemporary lutherie along with its regular features and departments.” The current UK-based editorial team will continue to contribute news, reviews, and features, while founder Maurice Summerfield assumes the new role of Contributing Editor…

TrendingNY, a free weekly newspaper-magazine hybrid, will be tested by publisher Hearst and distribute four issues from September 8 through to September 30 this year. 50,000 copies will be printed each week and be handed out in the New York metro area, including key neighborhoods in Brooklyn and Queens. The editorial will highlight “New York–centric cultural events, restaurants and what’s in stores all that week” and target “millennial women and have a predominantly fashion and beauty focus.” Contributors will include freelancers and editor is Emily Cronin, emilycronin@outlook.com, @emrocro…

Medium, the site owned by Twitter co-founder Evan Williams, will launch a digital magazine about music in September. It will be edited by Jonathan Shecter, @SheckyGreen, the co-founder of the hip-hop magazine The Source…

Family Circle* may have the first issue of its new design on the newsstands by now. The cover still features “all food, all the time” but inside you won’t see “the drudgery of being a mom and to help moms enjoy these days because they won’t last forever,” Editor-in-Chief Linda Fears said according to adweek.com. There is a heavier emphasis on beauty and style content and a focus on nontraditional families. The September issue features a widower raising his kids as a single dad. Future issues will focus on gay parents, adoptive parents and multi-religious families…

Organic Gardening* will be morphing into Organic Life. The editorial is expected to include coverage of “food, garden, home and well-being,” a Rodale spokeswoman told nytimes.com. It will be introduced next year with a March/April issue and the transformation will be led by former Saveur* Editor-in-Chief James Oseland, og@rodale.com, @JAMESOSELAND. He said that he looked forward to “creating an absolutely awesome, beautiful product.”…

U.S. News & World Report is moving more and more away from being a news magazine to being a consumer advice website. This is not a new area for the title as their Best College rankings began 30 years ago and the publication is now building on that experience. Besides the college rankings the site houses several databases and has recently added consumer content, such as health and money…

 

Media News Especially for Writers:

Are web analytics changing newsroom cultures? The number of clicks a website or blog page receives has become an online measure of popularity of the work output of journalists, editors, and bloggers – and surely including freelance writers. Newsroom ethnographer Angèle Christin spent two years finding out the answer to this question

 

Media News Especially for PR Professionals and
Small Business Owners Seeking Publicity:

"Better Homes and Gardens Show," a newly launched streaming on-demand TV show, based on the Better Homes and Gardens brand, will air twice a month and is available to viewers with Internet-connected televisions. It is hosted by Jackie Tranchida, who will introduce topics, such as cooking, decorating, home improvement, entertaining and gardening. It is being distributed by Net2TV’s Portico TV service and on www.portico.tv. Meredith Vice President For Video Productions and Product, Laura Rowley, @LauraRowleyNY, said: “Bringing our highly desirable female audience full-length, streaming TV shows that she can enjoy at home whenever she wants is an important extension of our strategy."…
 
“The View” on ABC has confirmed the composition of its producing team: Bill Wolff, @producerguy1, is the new executive producer; Brian Balthazar, BrianBalthazar, as co-executive producer; Ashley S. Gorman as director, and Kathleen Rajsp as senior supervising producer…

Craig Ferguson is in final negotiations with Tribune Media to host a daily syndicated half-hour talk show that would air in the 7 p.m. hour across Tribune Broadcasting’s 42 stations. The show will blend comedy and talk show elements and will launch in fall 2015…

“The Rich Eisen Show” will launch October 6 as a daily (Noon – 3PM Eastern) talk show on DirecTV’s Audience Network. It will mix football analysis with pop culture and humor and interviews with big names in sports and entertainment. It will also be simulcast on the NFL’s “NFL Now” app for smartphones and tablets…

Bleacher Report is getting its own channel on SiriusXM. “SiriusXM Bleacher Report Radio” and will feature a daily lineup of shows hosted by Will Carroll, King Kaufman, Dan Levy and Josh Zerkle, Kirk Morrison and Nicole Zaloumis, among others. The program can be heard on Sirius channel 93, XM channel 208, and is available to subscribers via the SiriusXM Internet Radio App…

 

Said This Week:

Pilar Guzman, Editor-in-Chief of Conde Nast Traveler* on their freelancers:
“We are looking for contributors with a distinctive voice; we are looking for expertise both in their thematic area (food, fashion, arts) and in their travel experience and knowledge; and we are looking for contributors who have developed their own audience and following, which can also be found on Instagram, Pinterest, Facebook, Tumblr, Twitter, or on their blog. From a brand perspective, we care very much about their voice and their point of view.”

 

Finally:

Digital First Media - owner of The Denver Post, Boulder Daily Camera and several other Colorado newspapers - has put up for sale 51 of its newspaper buildings, including eight in Colorado.

[We are] freeing the company from the constraints of being overburdened with underutilized properties,” said Steve Rossi, president and COO of Digital First Media.


Gee, and we thought newspapers sold news, not real estate!

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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MEDIA PEOPLE CHANGES_______________________________

People* has a new style and beauty editor, Loni Venti, loni.venti@peoplemag.com, @LoniVenti…

New York* magazine has a new editorial director, Jared Hohlt, jared_hohlt@newyorkmag.com, for print…

New York* magazine has a new editorial director, Ben Williams, ben_williams@newyorkmag.com, bendwilliams, for digital…

The Weekend Breaking News Report in Washington has a new managing editor, Bernie Kohn, bkohn2@bloomberg.net, @BernieKohn…

 ‘CBS This Morning’ has a new Washington senior producer, Trish Turner, per mediabistro.com…

Bon Appétit* has a new food editor, Carla Lalli Music, carla_music@condenast.com, @lallimusic…

NY Times has a new assistant managing editor, Alex MacCallum, alex.maccallum@nytimes.com, @alexmaccallum…

Luxe Interiors + Design* has a new executive editor, Arlyn Hernandez, ahernandez@luxemagazine.com, @arlynhernandez…

‘Face the Nation’ has a new senior producer, Jill Jackson, @jacksonjk…

MSNBC.com has a new political reporter covering Hilary Clinton, Alex Seitz-Wald, alexander.seitz-wald@nbcuni.com, @aseitzwald…

Washington Post will have a national arts reporter in Sept, Geoff Edgers, gedgers1…

Quartz has a new global news editor, Heather Landy, hlandy@qz.com, @HeatherLandy…
 
Beauty Inc has a new editorial assistant, Anna Dysinger, anna_dysinger@fairchildfashion.com, @AnnaDysinger…
 
Bicycling* has a new editor-in-chief, Bill Strickland, @TrueBS…

Bloomberg Businessweek* has a new business education reporter, Natalie Kitroeff, nkitroeff@bloomberg.net, @Nataliekitro…

AP in Chicago has a new central region editor overseeing coverage across the Midwest, Tom Berman, tberman@ap.org, @tombermanap…
 
The Associated Press in Washington has a new politics editor, David Scott, dtscott@ap.org, @davidthornhill…
 
The Associated Press in Chicago has a new assistant central region editor, Cara Rubinsky, crubinsky@ap.org, @crubinsky…
 
The Associated Press in Boston has a new New England news editor, Bill Kole, bkole@ap.org, @billkole…

Vice News has a new national security reporter, Jason Leopold, @JasonLeopold…

Allure* magazine has a new beauty director, Jenny Bailly, jenny_bailly@condenast.com...
 
Seventeen* magazine has a new online editor, Ariel Nagi, anagi@hearst.com, @arielnagi…

Houston Business Journal has a new Residential Real Estate reporter, Paul Takahashi, ptakahashi@bizjournals.com, @paul_takahashi…

Entertainment Weekly* has a new senior writer, Natalie Abrams, @NatalieAbrams…

Wall Street Journal in Los Angeles will have a new media reporter in late August, Joe Flint, @JBFlint…

Departures* magazine has a new art director, Marc Davila, marc.davila@timeinc.com...
 
The Washington Post has a new Foreign Desk Editor, Will Englund, will.englund@washpost.com, to oversee coverage of the Americas, East Asia…

Washington Post will have a Foreign Desk Editor overseeing coverage of South Asia, Europe on Aug 25, Sylvester Monroe, @sylvestermonroe…
 
Washington Post has a new digital editor for features, Caitlin Moore, @thecaitlinshow…

Washington Post will have a new features reporter for local arts coverage in September, Peggy McGlone, @PeggyMcGlone…

Self* magazine has a new site director, Maureen Dempsey, maureen_dempsey@condenast.com...
  
Advertising Age* has a new reporter, Malika Toure, @MalikaZeinab…

Denver Post has an acting food editor, current lifestyle editor, Suzanne Brown, sbrown@denverpost.com, @suzannebro…

Denver Post is without food editor Kristen Browning-Blas, @Krisbb…

Wall Street Journal is without technology writer Spencer Ante…

Speakeasy, the blog from Wall Street Journal, has a new managing editor, Barbara Chai, barbara.chai@wsj.com, @barbarachai…

Food Network Magazine* has a new senior editor, Sarah Bruning, sbruning@hearst.com, @sarahbruning…
 
Bloomberg News will have a new e-commerce reporter in San Francisco in late August, Spencer Soper, @spencersoper…

Men’s Journal* has a new website associate editor, Jason Diamond, jason.diamond@mensjournal.com, @imjasondiamond…

Washington Post has a new retail reporter, Sarah Halzack, sarah.halzack@washpost.com, @sarahhalzack…

Bloomberg News has a new executive editor for international government, John Fraher, jfraher@bloomberg.net, @johnfraher…

Bloomberg View has a new columnist covering innovation, tech, and Silicon Valley, Katie Benner, @ktbenner…

NH1 News Network in New Hampshire has a new political director and anchor, Paul Steinhauser…

Design World magazine and website have a new executive editor, Lee Teschler, lteschler@wtwhmedia.com, @lteschler…

Wall Street Journal has a new bankruptcy reporter, Matt Jarzemsky, matthew.jarzemsky@wsj.com, @MattJarzemsky…
 
South Florida Business Journal has a new reporter covering technology, start-ups, Celia Ampel, campel@bizjournals.com, @CeliaAmpel…

US News* has a new executive director of consumer advice, Kim Castro, @kimacastro…

The Traverse City Record-Eagle has a new business editor, Dan Nielsen, dnielsen@record-eagle.com...

Saveur* is without editor-in-chief, James Oseland, @JAMESOSELAND…

Wired* has a new senior staff writer covering consumer electronics, Mat Honan, mhonan@wired.com, @mat…

Wired* has a new senior staff writer covering the business of technology, Jessi Hempel, @jessiwrites…

Harper’s Bazaar* has a new online beauty editor, Alexandra Tunell, atunell@hearst.com, @alexandratunell…

Travel + Leisure* has a new editor, Nathan Lump, nathan.lump@travelandleisure.com, @nathanlump…

"Good Morning America” on ABC has a new senior executive producer, Michael Corn, michael.corn@abc.com, @michaelcorn…

"World News with David Muir” on ABC, will have a new executive editor, Almin Karamehmedovic, almin.karamehmedovic@abc.com, @karameha…

The Daily Meal from Spanfeller Media will have a new staffer, Alanna Stang, @alannastang, per NYPost.com…

Cooking Light* magazine will have a new editor on Sept 22, Hunter Lewis, hunter_lewis@timeinc.com...

National Journal* will have a new staff correspondent, Rebecca Nelson, @rebeccarnelson…

“The View” on ABC has a new executive producer, Bill Wolff, @producerguy1; new season starts Sep 15…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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SOLUTIONS FROM WOODEN HORSE:

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:

    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:

    Twitter: All day long media news, as soon as it arrives
    Media News blog: New media opportunities with more details than Twitter
    Free Wooden Horse News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:

    Media Database: A media directory for freelance writers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category

...and much, much more to come

 

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We’ve reached the end of this issue of the Wooden Horse News newsletter – and I hope you didn’t notice the changes we made.

That’s right. I don’t want you to notice them. That’s because we didn’t really make any changes. Oh yes, business-related news (what used to be called “Messages from Meg”) moved up before the media news.
 
Does this mean we will be phasing out media news? No!

Absolutely not.

But for a long time we have been getting so many emailed questions about starting a business, managing a business, growing a business and, I’m very happy to include, how to invest the money you make from all that business.

As it turned out, many of you had the same questions and my answers eventually became the section I named “Messages from Meg.” As I looked for recent examples to illustrate my answers, I found information I felt should be shared with other small business owners and the column grew. Eventually, it made more sense to begin with more general business topics and then break out into more specific subjects (or “verticals,” if you will,) such as media for freelance writers and people seeking publicity – for themselves or for clients.

The next vertical? There is no lack of suggestions and I will let you know what we decide.

And once in a while, I will continue to remind you that literacy is important everywhere.

Meg

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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