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THE WOODEN HORSE MAGAZINE NEWS January 29, 2012 By Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear readers, Is it a bellwether, or just a cruel tease? Word came this week that March is set to be a banner month for all the major fashion titles. Across the board the numbers are up, and it has us hoping (again) that the magazine industry has turned a corner. VOGUE* ad pages increased by nearly 4% over last March, with gains in all its core ad categories. W MAGAZINE* ad pages are up an astounding 25%, the highest quarterly growth in the magazine's history. HARPER'S BAZAAR* sold an additional 16% over the same month in 2011. GLAMOUR* saw a rise of 9%, and Time Inc's IN STYLE* bested last year by 13%, boasting the most ad pages since it debuted in print 18 years ago. Even ELLE* rose a modest 2%. Great news, but don't celebrate just yet. Last March also looked full of promise, with ad growth and improved numbers for fashion glossies, only to lose momentum as the year wore on. So, does this new development portend an upswing for magazines, or is it some fashion-driven anomaly? No one can know at this point. But a little cautious optimism can't hurt.
Allrecipes.com is being purchased by Meredith from Reader's Digest Association for $175 million. The acquisition nearly doubles Meredith's Women's network, and the company hopes it will draw in a younger audience... REALITY WEEKLY* magazine's launch issue reportedly sold only 100,000 copies out of the 500,000 on newsstands, according to WOMEN'S WEAR DAILY*... THE ECONOMIST* launched a new section entirely devoted to all aspects of China. This marks the first time an entire section will cover one country rather than a region or continent. According to the magazine, the move is due to China's emergence as a global power... MEN'S FITNESS* launched its revamped website with new interactive features... ELECTRIC, Virgin Media's previous magazine, has been discontinued and replaced with the launch of VIRGIN MEDIA MAGAZINE, a new augmented reality publication promoting Virgin's range of content and services. The new bimonthly last week was sent to an estimated 500,000 customers.... TASTE OF THE BAY, a magazine focusing on life in Maryland's Chesapeake Bay area, will relaunch as CHESAPEAKE TASTE beginning with the April issue. Articles will cover the food, communities, coastal lifestyle, pastimes, culture and art of the Chesapeake region. The magazine recently was acquired by Jefferson Communications from HDJ Publications, LLC, and joins sister publication CHESAPEAKE FAMILY. Jefferson's new editorial content manager, Nadja Maril, no email available, will oversee the magazine. For more information, contact Publisher Donna Jefferson, dj@chesapeakefamily.com. Find the website at http://jecoannapolis.com/products/chesapeake-taste... HEART & SOUL*, a wellness magazine targeting African-American women, was sold to a group of investors, after 18 years in print. Former LATINA magazine Editor-in-Chief Sandra Guzman has been hired with an eye towards expanding the magazine's reach and focus to Latina and Asian readers... PINK & TEAL, a Canadian health and lifestyle magazine for women living with cancer, was launched earlier this month. The new quarterly offers articles on relationships, fitness, nutrition, parenting, fertility, fashion and beauty, mind and spirit, career, personal finance, travel and entertainment. Published by Bucher Media Inc, the publication has an initial print circulation of 2,000. Founder and editor Lisa Bucher is a journalist and cancer survivor. Contact her at lisa@pinkandteal.ca. Visit the website at www.pinkandteal.ca... PIVOTR MAG, a new quarterly covering innovation and entrepreneurship in the information technology industry, debuted its first issue in November 2011. The Canadian publication targets businesses in South Ontario, and has a print circulation of 2,000. Contact co-editors Michael Grabowski, mg@pivotrmag.com, or Patryk Laskowski, patryk@pivotrmag.com, for information. Find the website at www.pivotrmag.com... Stagnito Media, a B2B publishing company serving the grocery and convenience store market, was acquired by Topspin LBO, a New York-based private equity firm... TRUCKIN'* magazine will debut a redesign, with plans to boost circulation to 23,000. No word on what the relaunched version may contain... Publisher Meredith (BETTER HOMES AND GARDENS*, MORE*, FITNESS*) has reported its Q2 2012 earnings. Its National Media Group operating profit was $36 million, compared to $42 million in the year-ago period. Revenues were $244 million, compared to $268 million. Circulation revenues increased during the second quarter of fiscal 2012, driven by a gain in subscription revenues. Online orders for print magazine subscriptions nearly doubled to more than 500,000 compared to the year-ago period. Meredith is particularly focused on driving online subscriptions and paperless transactions because of cost saving and up-selling opportunities...
VOGUE* Editor-in-Chief Anna Wintour will become a reality show judge. Hulu, the online video service, has announced its first original feature, a six-part series called 'The Fashion Fund.' It will follow the competition organized by the Council of Fashion Designers of America in which 10 American fashion designers will be competing to win the CFDA/Vogue Fashion Fund award.
It's over! Wednesday, February 1, is the last day for the Wooden Horse Magazines Database WINTER SALE. Don't miss out! Our prices will never be any lower: 1 year for $119 (regularly $149) You get up-to-date editorial information on over 2,000 US and Canadian consumer and trade magazines, complete with reader demographics, writer's guidelines and editorial calendars (if available.)
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MAGAZINE NEWS blog with details on new magazines and other media news - http://woodenhorsepub.wordpress.com
WHILE WORKING ON THE MAGAZINES DATABASE_____________________________ Interesting magazines you should have a look at. Much of this is 'hot off the press' news. So new, it might not even be available in the Magazines Database on the website yet. However, it will be there with our next update, which we do as often as needed. But never less often than once a week.
This is a magazine for customers and prospects of Northwestern Mutual insurance representatives that we just added to the Database. It is used as a marketing tool by financial representatives of Northwestern Mutual Life Insurance Company. It aims to build personal relationships with clients and prospects and increase overall brand awareness and consideration of the company's products. It features general-interest, lifestyle content and financial tips and tools to enrich the daily lives of the readers. It is requested by the sales representatives and is distributed to their selected lists or placed in public waiting rooms. Writers should contact the editor for assignments. We have their reader demographics. This magazine does not publish an editorial calendar.
This is a Middle Eastern lifestyle magazine that is also brand new in the Magazines Database. It targets the Middle Eastern American community and those interested in Middle Eastern, North African and Mediterranean cultures. It seeks to educate a worldwide audience about both the traditional heritage and the contemporary lifestyle in these diverse regions. It focuses on lifestyle, not a particular religion or political philosophy. Areas of interest include, but are not limited to: Algeria, Armenia, Australia, Bahrain, Canada, Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, United States, Yemen. The editorial covers lifestyle, profiles of charitable and humanitarian leaders, the history of the Middle East, beauty, fashion, entertainment, culture, art and travel. It is distributed in airline, hotel and VIP lounges as well as by subscription. Writers should contact the editor for assignments. We have their reader demographics. This magazine does not publish an editorial calendar. Does your media directory or writer's market have this publication? In these times, shouldn't you have the advantage of our Magazines Media Database, which adds brand new magazines all the time? And be sure to sign up before February 1, so you can get the advantage of our Winter Sale - see our ads in this newsletter.
One more new magazine for the Database this week: It is the magazine of the Automobile Association of British Columbia. It covers automotive issues and local and international travel destinations. Writers should contact the editor for assignments, and we have their reader demographics and 2012 editorial calendar.
We've been busy this week; here's another magazine we just added: This science magazine is intended to be used in seventh through tenth grade classrooms. It contains the latest in the complete science curriculum, including biology, earth and space science, chemistry, technology, and environmental science. In every issue: Writers should contact the editor for assignments, and we have their reader demographics and 2012 editorial calendar.
Would you believe one more that we've added? This magazine works with other products to build successful leaders and companies of tomorrow. It publishes the best ideas from experienced consultants, trainers, and business leaders and aims to redefine how businesses are conducted, how people are motivated, and how success is achieved. Its mission is to help business people find a wiser, better way to live their lives and lead their organizations. It is a story of positive growth and improvement. Writers should contact the editor for assignments. We have their reader demographics. This magazine does not publish an editorial calendar.
This is a celebrity tabloid. It offers an editorial mix featuring celebrity and entertainment news, human interest stories, investigative reports, humor and service articles. Additional editorial topics include health, food, fashion and self improvement. Writers should contact the editor for assignments. We have their reader demographics. This magazine does not publish an editorial calendar.
This is a regional lifestyle magazine focusing on living well in the West. The editorial targets educated, affluent homeowners who lead active lives and covers the four primary lifestyle categories of food, garden, home, and travel. It is published in four zoned editions every month. Each edition features region-specific information on travel and gardening localized for readers. The zones are: Pacific Northwest (Alaska, British Columbia, Oregon and Washington), Northern California (From the Oregon border south to the counties of Fresno, Kings, Mono, Monterey and Tulare), Southern California (Includes the counties of Imperial, Inyo, Kern, Los Angeles, Orange, Riverside, San Bernadino, San Diego, San Luis Obispo, Santa Barbara, Ventura and the state of Hawaii), Mountain (Colorado, Idaho, Montana, most of Nevada, Utah and Wyoming) and Southwest (Arizona, New Mexico, Texas and Clark County, Nevada.) We have their writer's guidelines, reader demographics and 2012 editorial calendar.
If you are a Wooden Horse Magazines Database subscriber, just go to our website at http://www.woodenhorsepub.com and click on "Database Login." If you like to sign up, click on "Products" and follow the links. You'll have a choice of subscription lengths to fit any budget, starting at $1.99.
GET CONTACT INFORMATION AND EDITORIAL CALENDARS FOR THE MAGAZINES ABOVE The above picks from the Database we "flesh out" a little in the Paid Version of the Wooden Horse Magazine News. For a yearly subscription of only $19.95 you will get the name, postal address and email address of the contact (usually the Managing Editor) and the editorial calendar added to these magazines. (Not all the magazines in this newsletter, both those we describe in the WHILE WORKING ON THE MAGAZINES DATABASE section.) That's several hundred magazines to contact a year. To sign up, go to http://www.woodenhorsepub.com/pnl.html. You'll get a quick e/mail confirmation of your order. You can also mail (with a check or credit card info) your orders to us. Contact information is at the end of this newsletter - just include your e/mail address for delivery. (Regular mail delivery is not available.) This DOES NOT give you access to the Magazines Database. It contains a lot more information than what we give you in the Paid Version newsletter and is the best way to always stay up-to-date on all the 2,000 US and Canadian consumer and trade magazines we report on. You can sign up for the Magazines Database at http://www.woodenhorsepub.com/database.asp. But for only $19.95 we deliver a year of market opportunities to jump on right now!
EDITOR CHANGES_______________________________
VOGUE* bid farewell to fashion assistant Sarag Anolik. No replacement has been named... ALLURE* welcomed back Patricia Alfonso Tortolani, patricia_alfonso@condenast.com, as beauty director... GQ* lost fashion assistant Andrew Vottero... BRIDES* managing editor Danine Alati left the publication, and no replacement has been named... SEVENTEEN* hired Tomoko Takeda, ttakeda@hearst.com, as senior beauty editor... GLAMOUR* named Marina Khidekel, marina_khidekel@condenast.com, to as senior editor for health... GLAMOUR* promoted Emma Rosenblum, emma_rosenblum@condenast.com, to senior editor... TEEN VOGUE* named Avery Spofford, avery_spofford@condenast.com, as assistant to the managing editor... HEALTH* magazine's senior lifestyle editor Christina Tudino has stepped down... NEW YORK MAGAZINE* senior editor Rachel Baker, rachel.baker@nymag.com, also will serve as strategist editor, covering fashion , real estate, travel, interior design and shopping... THE ATLANTIC* named Kevin Delaney, kdelaney@theatlantic.com, as editor-in-chief for its future global business brand... POLITICO will welcome Keith Perine, kperine@politico.com, as deputy technical editor on January 30... HUFFINGTON POST* welcomed Meredith Melnick, meredith.melnick@huffingtonpost.com, as editor for fitness and nutrition... US WEEKLY* said goodbye to West coast news editor and book editor Natalie Thomas... TRANSWORLD SNOWBOARDING* promoted Nick Hamilton, nick.hamilton@transworldsnowboarding.net, to content director... XXL MAGAZINE bid farewell to associate editor Amber McKynzie... FARM JOURNAL lost Pam Henderson-Smith, seeds and production editor... PROGRESSIVE FARMER snagged Pam Henderson-Smith, pamela.smith@telventdtn.com, as crops technology editor...
PRODUCTS FROM WOODEN HORSE______________________________________ To order, go to our website at www.woodenhorsepub.com and click on "Products" in the left column (except as noted.) SUBSCRIPTIONS TO THE MAGAZINES DATABASE PAID VERSION OF THE MAGAZINE NEWS NEWSLETTER WRITING FOR MAGAZINES: PDF DOWNLOADS FOR WRITERS To order, go to our website at www.woodenhorsepub.com and click on "Products" in the left column (except as noted.)
It's over! Wednesday, February 1, is the last day for the Wooden Horse Magazines Database WINTER SALE. Don't miss out! Our prices will never be any lower: 1 year for $119 (regularly $149) You get up-to-date editorial information on over 2,000 US and Canadian consumer and trade magazines, complete with reader demographics, writer's guidelines and editorial calendars (if available.)
People are still reading. In a presentation at the Digital Book World conference in New York this week, author/futurist David Houle shed some perspective on where the publishing industry is today, compared to its place in history. "There were more books published this week than there were in all of 1950," he said. Then Russ Grandinetti, VP of Kindle Content at Amazon, shared that while physical book sales are still going strong at Amazon, Kindle book sales have passed print.
Meg ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Wooden Horse Publishing
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