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WOODEN HORSE NEWS

December 7, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

Baked all the cookies yet?

How did it come to this? If it’s December you’re supposed to be overcome with cheer, slug your way through crowded stores, fight for the only something-perfect left on the shelves, rush home and contentedly bake cookies.

But if you’re running a small business, at this time of the year you have to think about taxes, planning for the new year, pulling the papers together for January’s 1099s, setting up folders and files for a new fiscal year, and much, much more.

I have to admit I get a touch of “bah humbug” about this time. But I do have a gift for you.

After 13 years we are forced to raise the prices of our Media Database, but before we do, we’re going to have one big, thundering sale!

Over 2,000 editors and producers with contact information, reader demographics, writer’s guidelines and editorial calendars (if applicable) in the Media Database will be available on January 1, 2015, at:

1 year………………$169
6 months…………….$99
30 days………………$39.95
7 days………………..$12.95
24 hours……………..$2.99

But…

…through December 31, 2014, subscriptions will be available at the best discount we have ever given:

1 year………….…..$119 - that’s $50 off the new price!
6 months…………..$79 - that’s $20 off the new price!

Those are some pretty darn good prices – but they can’t stay long! (You can imagine what 13 years have done to our costs in that time.) So, do take advantage of our dislike to raise prices (and if you already have a current subscription, the new one won’t start until the old one expires):

1 year………….…..At $50 off the new price! Use discount coupon S10EM001
6 months…………..At $20 off the new price! Use discount coupon S10EM002

But, get your order in before midnight on December 31, 2014!

 

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WORKING SMARTER BUSINESS NEWS_______________________________

 

This section will return in the next newsletter on January 11.

In the meantime, you can find our news on Twitter at @WoodenHorsePub, and the blogs Wooden Horse Media News and Working Smarter.

Happy Holidays!

 

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MEDIA NEWS_______________________________

 

Modern Farmer, the award-winning title for hobby farmers, has lost its founding editor-in-chief, Ann Marie Gardner. She left after continuing disagreements with the publication’s backer, Frank Giustra, the Canadian mining billionaire…

The New Republic magazine will not publish its next issue, which had been scheduled to appear December 15. About a dozen full-time editorial staffers and many more contributors – a total of 55 people - resigned Thursday after major changes were imposed by its owner and publisher, Facebook co-founder Chris Hughes. The changes includes replacing its editor, moving its headquarters to New York from Washington DC and cutting the number of issues in half to 10 starting in 2015. The next issue will be distributed February 2 under new Editor-in-Chief Gabriel Snyder…

Pop, the formerly TV Guide Network and a joint venture of CBS and Lionsgate, will build its primary web presence on Tumblr. It will launch on January 14, 2015…

Robb Report, the print magazine for the super-rich, has been sold to the Cleveland Cavaliers basketball owner, Dan Gilbert, using his Rockbridge Growth Equity business. The publishing company was in debt for “under $100 million” which now has been reduced. Other financials have not been disclosed. The current team under Bill Curtis will stay in place. Curtis said he plans to add 40 employees to his current staff of 110 and go more digital. He expects that “in a year, our web sites will have 10 times the number of impressions we have today.”…

While looking for more information for Suze Orman’s new show (below), we found this financial good advice: Only buy gift cards that have been kept behind the counter. Gift cards everybody can reach have probably been scanned by thieves, so they have the card numbers. Once you or the gift recipient activates it, the thieves can steal all the money on the card…

"Eat This, Not That!," the healthy eating book franchise is cooking up a quarterly magazine. Publisher Meredith is partnering with the owner of the brand, David Zinczenko, the former editor-in-chief of Men’s Health* magazine. 80,000 copies will be distributed in early December and will sell on the newsstand for a hefty $13.00. Meredith, who publishes its own “Special Interest” series of higher-priced bi-annuals and quarterlies, will do the printing, distribution, sales and marketing; Zinczenko’s consulting business, Galvanized, will do the editorial…

 

Media News Especially for Writers:

The Eddie (editorial excellence) and Ozzie (excellence in magazine design) Awards will be handed out on December 11. Writers, especially, should take advantage of the list of finalists to study good magazine writing…

 

Media News Especially for PR Professionals and
Small Business Owners Seeking Publicity:

"Facecast: The One Thing" is a new short newscast created especially for Facebook. It’s a one-minute video update produced every weekday and hosted by ABC’s David Muir, who regularly hosts the network’s “World News Tonight with David Muir.” It features a round-up of the day’s top stories and trending topics and will be available on the “World News Tonight” Facebook page…

“Suze Orman’s Money Wars” is a planned new daily show with financial expert Suze Orman. Her current program on CNBC, The Suze Orman Show, will end in March 2015. The new show, produced by Warner Bros. Television Group’s Telepictures, will probably not be broadcast until fall 2015. From the press release: “[It] will focus on families, friends and couples whose disputes about money are affecting their lives. Understanding that fights about money are never really only about the money, Suze will use her signature ability to settle these disputes and help the opposing parties resolve their issues while starting them on the road to financial responsibility…

Veteran Nevada political reporter Jon Ralston's nightly television show is being cancelled after a 14-year run, Ralston announced. The last day is December 12…

TechCrunch Radio premiered this week on Sirius XM’s Indie channel, also available online and via Sirius XM’s Internet Radio App. It is broadcast on Tuesdays at 6 pm ET/3 pm PT and is hosted by TechCrunch East Coast Editor John Biggs, @johnbiggs, and TechCrunch Reporter Jordan Crook,         
jordan@techcrunch.com, @jordanrcrook, who talk about new technology and new gadgets…

“Fashion Police,” which was hosted by the late comedian Joan Rivers, will now add Rivers’ friend and fellow comedian Kathy Griffin, as well as celebrity stylist and TV personality Brad Goreski. The program will air 17 episodes throughout the year, focused on the biggest red carpet and fashion events of 2015, including the Oscars, Grammys, Emmys and New York Fashion Week. Its first installment will air on Monday, January 12, and cover the Golden Globes…

ABC News is launching a new content technique called “GoStream,” which will allow ABC News correspondents to record and upload footage from events as they happen, letting followers track news live as it unfolds. The ABC News staffers will be able to record and transmit the footage using an app on their mobile devices. GoStream will be curated and live streamed at ABCNews.com/live as well as via ABC News’ mobile apps and on Apple TV…

"Yahoo News on POTUS" is a new live, weekly show on SiriusXM POTUS, the 24/7 non-partisan channel dedicated to the politics of the United States. Hosted by Yahoo News' Chief White House correspondent, Olivier Knox, @OKnox, the program will feature live interviews with national leaders in politics and public life as well as special guests tackling current events and more. Each show will feature a news-maker of the week, and a dynamic roundtable led by Knox with an alternating panel of Yahoo News' political contributors including Matt Bai, Michael Isikoff, Meredith Shiner, Liz Goodwin and Jon Ward. Megan Liberman, @meganliberman is Editor-in-Chief, Yahoo News; and Jeff Girion, jgirion@yahoo-inc.com, @bravenewgirion is Supervising Producer, Yahoo News. The program will air on SiriusXM channel 124 Wednesdays at 2:00 pm ET… 

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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NEWSLETTER SCHEDULE______________________________

 

We have learned over the years that the upcoming holidays are uppermost in the minds of American and Canadian business people, including you, me and the worlds we report on.

So, we take a short break over the second half of December and the beginning of January. Tentatively, our schedule will be:

December 7 – after this newsletter we’ll all take the break, until:
January 11 – and then we’re back to an every other week schedule beginning:
January 25, etc

As always, if something earth-shaking happens that you need to be informed about, we will of course notify you. You’ll never miss a thing.

 

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EDITORIAL CALENDARS_________________________________

 

The 2015 editorial calendars seem to be coming in spurts this year; either we have been swamped or we’ve been scraping the bottom. This last week our formatters have been drumming their fingers on their desks rather than clicking computer keys. 2015 - so far - has indeed been feast or famine.

If you’re not familiar with this terrific tool for writers, photographers and anyone seeking publicity, here are some of our frequently asked questions (FAQs) we are writing for the website:

 

What is an editorial calendar?
Back in the early days of printing, the calendars were invented to guide the editorial staff as they were creating the various issues. Soon they became a planning tool for advertisers and are now included in the venues’ “media kits” that advertisers are given to learn all the important data they need: Frequency, circulation, reader or visitor demographics, publishing schedule, etc – and the editorial calendar.

The calendar is in its simplest form a schedule of planned articles

 

Do all forms of media use editorial calendars?
It depends. Most companies will have an internal schedule for the staff, but print magazines and the non-news sections of newspapers make it available outside the operation.

We are now beginning to see a few larger websites have editorial calendars. But when they exist, they are rudimentary and in general not very helpful.

 

Why are editorial calendars published so late in the year?
The calendars are meant for advertisers, whose deadlines for submitting material are closer to the on-press date than photos or illustrations, articles from writers, or publicity information.

That’s why the calendars may seem late, but don’t ignore the past parts; they are valuable. They show the kind of stories the media wants, not what the editors or producers had to settle on or what was available, which is what a finished product will impart.

 

Where on the Wooden Horse website can I find the editorial calendars?
For those, who are not familiar with our media directory, the Wooden Horse Media Database, editorial calendars are part of the information we offer about the print magazines (mostly) in our directory, or “writer’s markets” as most writers call them.  

These last two weeks we have been able to add these calendars, among others:

People - Covers celebrities and ordinary people in extraordinary circumstances

Cooking Light - About food and a healthy lifestyle

T: The New York Times Style Magazine - A fashion insert into the New York Times newspaper

Country Living - Covers country style home design and interior decorating

Shape - For contemporary, active women who are interested in maintaining a healthy lifestyle

Alive - Covers alternative and complementary therapies, nutrition and environmental issues

Chicago Magazine - For the residents of and visitors to the city of Chicago

CIO Magazine - For information executives

Seattle Magazine - Helps get the most out of living in the Puget Sound region

Naples Illustrated - Lifestyle magazine for residents of Southwest Florida

San Diego Magazine - A general lifestyle magazine for residents of and visitors to San Diego, CA

 

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MEDIA PEOPLE CHANGES_______________________________

Prevention* has a new associate beauty editor, Jessica Chia, jessica.chia@rodale.com, @Jess_Chia…

Pharmaceutical Executive has a new senior editor, Casey McDonald, cmcdonald@advanstar.com, @mcd_casey…

Wall Street Journal has a new banking editor, Brad Reagan, brad.reagan@wsj.com, @ReaganBrad…

Fitness* magazine has a new nutrition editor, Lindsay Funston, lindsay.funston@meredith.com, @lindsayfun…

The Cut has a new social media associate editor, Corey Kindberg, corey.kindberg@nymag.com, @coreykindberg…

The NYTimes.com has a new staffer overseeing the online National Desk, Damien Cave, damien.cave@nytimes.com, @damiencave…  

The New York Times has a new digital deputy overseeing styles, home, travel, Samantha Henig, @scootes…

New York Times has a new deputy science editor covering environment, Adam Bryant, bryant@nytimes.com, @nytcorneroffice…

CORRECTION: Wired has a new business writer, not staff writer, Davey Alba, davey_alba@wired.com, @daveyalba; sorry, Davey…

Knoxville News Sentinel has a new executive business editor, Amy Nolan, anolan@knoxvillebiz.com... 

Knoxville News Sentinel has a new city editor, Amy Vellucci, velluccia@knoxnews.com, @AmyVellucci…

Shape* magazine has a new beauty director, Kate Sandoval, ksandoval@shape.com, @updatekate…

Greentech Media produces news, conferences in the B2B greentech market; Julia Pyper, pyper@greentechmedia.com, @JMPyper is a new sr. writer…

Houstonia magazine has a new lifestyle editor, Sarah Rufca, srufca@houstoniamag.com, @sarahrufca…

BuzzFeed has two new beauty editors; one is Augusta Falletta, augusta.falletta@buzzfeed.com, @TheAugustaWind…

BuzzFeed has two new beauty editors; one is Arabelle Sicardi, arabelle.sicardi@buzzfeed.com, @arabellesicardi…

Pitchfork Review has a new editor-in-chief, Jessica Hopper, jesshopp@pitchfork.com, @jesshopp…

Pitchfork Review and Pitchfork have a new managing editor, Brandon Stosuy, brandon@pitchfork.com, @brandonstosuy…

Destructoid has promoted staff writer Jonathan Holmes, jonathan@destructoid.com, @TronKnotts to editor-in-chief…

BuzzFeed has announced the addition of Arabelle Sicardi, @arabellesicardi and Augusta Falletta, @TheAugustaWind as beauty editors…

Cosmo for Latinas has a new web editor, Alanna Nuñez, alannanunez@hearst.com, @alannaknunez…

Yahoo! Movies has a new writer, Jordan Zakarin, @jordanzakarin…

Hemispheres*, the United’s inflight magazine, has a new art director, Tracy Toscano, tracy.toscano@ink-global.com...

Quartz has a new ideas editor, Paul Smalera, @smalera…

Nylon* is without Senior Men’s Market Editor Mitsu Tsuchiya, per Cision…

Bon Appétit* has a new web editor, Raphael Brion, Raphael_Brion@condenast.com, @raphael_brion…

Huffington Post* has a new video editor, Irina Dvalidze, irina.dvalidze@huffingtonpost.com, @Irina1967…

MarieClaire.com has a new site director, Jessica Pels, @Jessica_Pels…

Women’s Health* has a new executive editor, Theresa O’Rourke, @TheresaORourke…

Women’s Health* has a new creative director, Jacqueline Azria, jacqueline.azria@rodale.com, @jacquelineazria…

Redbook* has a new art director, Petra Kobayashi, pkobayashi@hearst.com...  

GQ*, has a new senior editor covering style online, Matthew Schnipper, matthew_schnipper@condenast.com, @mattschnipper…  

National Post has a new books editor, Emily Keeler, ekeeler@nationalpost.com, @emilymkeeler… 

Wall Street Journal has a new deputy editor for Off Duty, the lifestyle section, James Gaddy, james.gaddy@wsj.com...

Wall Street Journal has a new White House reporter, Byron Tau, byron.tau@wsj.com, @ByronTau…  

The Washington Examiner has a new investigative reporter, Sarah Westwood, swestwood@washingtonexaminer.com, @sarahcwestwood…

The Washington Examiner has a new investigative reporter, Ethan Barton, ebarton@washingtonexaminer.com, @ethanrbarton…

The Washington Examiner has a new media writer, Eddie Scarry, escarry@washingtonexaminer.com, @eScarry…

The Washington Examiner has a new media writer, T. Becket Adams, badams@washingtonexaminer.com, @becketadams…

Fusion has a new deputy editor, Adam Auriemma, adam.auriemma@fusion.net, @adamauriemma…

The Washington Post has a new general assignment reporter, Peter Holley, peter.holley@washpost.com, @peterjholley…

The Washington Post has a new social media reporter, Herman Wong, herman.wong@washpost.com, @hermanywong…

Teen Vogue* is without senior fashion markets editor Mary Kate Steinmiller; no replacement yet…

Teen Vogue* is without accessories director Sheena Smith; no replacement has been announced…

The Virginian-Pilot has a new managing editor, Katrice Hardy, katrice.franklin@pilotonline.com...

Valleywag has a new editor-in-chief, Dan Lyons, danxlyons@gmail.com, @realdanlyons…

Bloomberg News has a new reporter covering the media industry, Gerry Smith, @gerryfsmith…  

Glamour* has a new fashion writer, Brittany Adams, brittany_adams@condenast.com, @BrittanyCAdams… 

Redbook* has a new fashion director, Jennifer Hitzges, @JHitzges…

The World has a new executive editor, David Beard, @dabeard…

Variety has a new associate editor, Geoff Berkshire, geoff.berkshire@variety.com, @geoffberkshire…

Real Simple* is without Website Deputy Editor Maura Fritz…

Washington Post has a new national sports reporter, Adam Kilgore, adam.kilgore@washpost.com, @AdamKilgoreWP…

Hollywood Life has a new managing editor, Dina Sartore-Bodo, info@hollywoodlife.com, @DeeBodes22…

Women’s Health* has a new site director, Lisa Chudnofsky, lisa.chudnofsky@rodale.com, @lisachud…

Washington Post has a new White House reporter, Greg Jaffe, @GregJaffe  

Washington Post has a new White House reporter, Steven Mufson, steven.mufson@washpost.com, @StevenMufson…

Yahoo has a new TV critic, Ken Tucker, @kentucker…

CBS Television Network will be without White House correspondent Peter Maer, @petermaercbs at the end of the year; he is retiring…

Southern Living* has a new digital managing editor, Grant Dudley, @dudley_grant…  

Entertainment Tonight, the TV show, has a new editor, Philiana Ng, @insidethetube… 

TheWrap is without Deputy Managing Editor Michael Fleeman; no replacement has been announced…

Modern Farmer is without its founding editor-in-chief, Ann Marie Gardner…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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SOLUTIONS FROM WOODEN HORSE_________________________

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:
    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:
    Twitter: All day long media news, as soon as it arrives
    Media News blog: New media opportunities with more details than Twitter
    News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:
    Media Database: A media directory for freelance writers and photographers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category

...and much, much more to come

 

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Don’t forget our Sale!

Until January 1, 2015, Media Database subscriptions will be available at the best discount we have ever given:

1 year………….…..$119 with discount coupon S10EM001 - that’s $50 off the new price!

6 months…………..$79 with discount coupon S10EM002 - that’s $20 off the new price!

 

Happy holidays - give lots of books to encourage everybody to read,

Meg

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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