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WOODEN HORSE NEWS

November 23, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

This year it came early.

My obligatory head cold, that is. I usually get one every winter; sometimes it’s bad, and sometimes it’s not. But right before Christmas it’s there. Just so I can’t enjoy myself over the holiday. But I guess this year it’s taking aim at Thanksgiving.

That’s one reason this newsletter is a little more…eh, compact…than usual. Another reason is that not much is happening in media circles at this time of the year. Just like politicians, media managers do like to celebrate their holidays at home - or in Vail, Chamonix or Kitzbuhel.

So, I figure if I type real fast (fat chance!) I can tell you most of the news before I crash. I, on the other hand, will spend Thanksgiving in front of the TV, Kleenex in hand.

Speaking about TV, MSNBC had its worst month in 13 years…

…and TV in general had a huge ratings drop in the third quarter due to SVOD, i.e. subscription video on demand (think Netflix and Amazon)…

Twitter dropped further behind Pinterest (Pinterest!??)…

Amazon and Hachette declare a cease fire in their ebook spat and signed a new contract - just in time for the holidays…

US magazine newsstand sales fell 27% in Q3 after huge magazine distributor Source Interlink dropped out…

Streaming TV site Aereo gave up stealing TV signals and filed for bankruptcy…

Net neutrality is still being discussed…

And…

Publisher Conde Nast managed to seriously begin the move into 1 World Trade Center…

That just about covers it: Nothing is the same as it was before. Welcome to the shake-out, everybody!

 

Before I take a swan dive into bed, I would like to thank all of you who were so kind to email me with possible solutions to my lament in the last newsletter about suffering the typical growing small business problem: the work load being too large but the company being too small to afford employees.

There were so many of you that I can’t possibly reply to each individually, but I want you all to know that I am grateful for every email. I constantly read and re-read them and find great advice every time. Thank you from the bottom of my heart and I’ll let you know what I decide as soon as this cold lets up.

 

And don’t forget to wish for a subscription to the Wooden Horse Media Database and/or Media Lists for Christmas. It’s a great way to jump start next (working) year!

 

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WORKING SMARTER BUSINESS NEWS_______________________________

 

These are some of the posts in our Working Smarter blog recently:

 

Nov 21, 2014 - It is the holiday season and business-to-consumer companies usually count on this time to be their most profitable. Here are three very timely articles:
 
How to create the best high-converting images for your products

Twitter’s Business Site, Training Helpful to Ecommerce

New York City launches Digital.NYC, a Web portal for the city’s startups and tech scene

 

Nov 19, 2014 - Facebook is developing a business version of the popular social network, according to the Financial Times and various other sources. 

You will be able to collaborate with colleagues on shared documents and chat with them just like you do with Aunt Sally on Facebook now, or in emails. And if you are familiar with the family-based social network, you’ll find yourself right at home as the “Facebook at Work” version uses the same kind of groups and newsfeeds.

But the two accounts will remain separate, so your colleagues – or clients – won’t get a peek at your latest selfie and you won’t accidentally share company secrets with Aunt Sally. 

According to FT’s sources, and confirmed by other media outlets, the system is being tested by a small group of companies and has been used for six months within the Facebook walls, where staff otherwise uses the personal version for everything.

The fully tested product should be launch-ready in a few months.

 

Nov 17, 2014 - Amazon has introduced a new tool for children’s book creators to self-publish their works to the Kindle Store called KDP Kids.

The tool allows creators to build in features, such as text pop-ups. Once the files are ready, authors can categorize their work by age and grade range filters.

“Authors can earn royalties of up to 70%, while keeping their rights and maintaining control of their content. Authors can also choose to enroll their books in KDP Select for additional royalty opportunities like Kindle Unlimited and the Kindle Owners’ Lending Library, and access to marketing tools like Kindle Countdown Deals and Free Book Promotions,” according to Amazon.

Looking through the Terms & Conditions, one can easily get overwhelmed. I am not a lawyer and this should not be considered legal advice. However, I have read a few contracts in my days and know enough that you probably should have an intellectual property attorney to flag suspicious paragraphs. Once you understand what they mean, you can decide whether you want to accept those terms or not.

Even without a lawyer, I would suggest you look at these sections:

3 – “Term and Termination: All rights to Digital Books acquired by customers will survive termination.” In other words, all the rights KDP wants while your book is published with them will still belong to KDP, even if you leave the program.

5.1.1 – “We will not return to you any electronic files or physical content or media you deliver to us in connection with the Program.” Translation: If you gave KDP any “physical media,” it is theirs (forever.)

5.2.1 “Marketing and Promotion. We will have sole discretion in determining all marketing and promotions related to the sale of your Digital Books through the Program… and may, without limitation, market and promote your Digital Books by making chapters or portions of your Digital Books available to prospective customers without charge, and by permitting prospective customers to see excerpts of your Digital Books in response to search queries.” KDP – and therefore Amazon, will decide how to market your book on Amazon, including giving away parts of it.

Ask your attorney especially to check the following paragraph in its entirety. I think it is OK, although a little greedy, but any publisher would probably include a similar section in their Terms & Conditions.

“5.5 Grant of Rights. You grant to each Amazon party, throughout the term of this Agreement, a nonexclusive, irrevocable, right and license to distribute Digital Books, directly and through third-party distributors, in all digital formats by all digital distribution means available.”

Dana Robinson, an intellectual property attorney in San Diego, wrote a section about “trigger words” to look for in contracts in his piece about copyrights that you may want to check out.

 

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MEDIA NEWS_______________________________

 

Ebola Deeply, a website about the illness, has launched as part of News Deeply, a news company focused on single-topic outlets. Lara Setrakian, info@newsdeeply.org, @Lara is executive editor and Kate Thomas, kategthomas@gmail.com, @klgthomas is the managing editor…

Politico has unveiled a new website design, the so called responsive design that customizes itself to whatever platform – desktop, tablet or mobile – you use. Another new feature – the Politico Timeline – appears by each article and helps you determine if there are additional articles published since you last visited…

Justice Network is the brainchild of Steve Schiffman of National Geographic, Barry Wallach of NBC, and John Ford of Discovery and is a planned TV network of mystery programming…

The Providence Phoenix, the alternative news and arts weekly, closed its door in mid-October after 36 years…

Coup de pouce, Canadian Living, Vero Magazine, Decormag, Style at Home, Fleurs Plantes Jardins, Canadian Gardening, Quebec Vert, The Hockey News, MaisonNeuves.com, Condo Maison Direct, along with the recettes.qc.ca, Quoi manger, and On the Table websites have been sold by TC Media (formerly Transcontinental) to TVA Group, a subsidiary of Quebecor Media. Vancouver Magazine and Western Living will stay with TC Media. “This transaction will enable us to capture significant operational synergies and secure the segment's long-term profitability and viability,” said Julie Tremblay, CEO of TVA Group. Until the transaction receives final approval from the Competition Bureau, TC Media will continue to operate the magazines…

The Wall Street Journal Radio Network, which includes MarketWatch Radio and provides content to affiliate stations in the US, will cease operations at the end of the calendar year. Also, the Sunday Journal from The Wall Street Journal, which provides content to partner newspapers each weekend, will come to a close over the coming months. WSJ Weekend will be offered instead…

Vice Media and Live Nation have founded a partnership to produce music-focused content for a variety of platforms. It will launch on mobile, web and TV in 2015 and will feature originally produced content that includes short-form video, TV-length series, live music and documentaries…

San Francisco Bay Guardian shut down on October 15. The alt weekly was founded in 1966…

Mywedding.com has a new owner, Meredith Corporation, the publisher of print magazines Better Homes and Gardens* and Family Circle*, website allrecipes.com and radio stations. "We continue to strengthen our focus on the most important milestones in the lives of our consumers, specifically marriage, home ownership and raising a family," CEO Steve Lacy says in a statement…

XoJane and ReadWrite are for sale. Instead current owner Say Media will focus on licensing its content management system called Tempest. The asking price of the properties was not disclosed…

Penton, the business-to-business (B2B) publisher is dropping the “publisher” tag, even though they still own a number of magazines. However, events account for the largest part of their profits, at 41%, and publishing at 29% (print) and 30% (digital)…

Charlotte Parent, Carolina Parent and Piedmont Parent, plus four annual publications, have a new owner, Morris Media Network. "The…products all fit perfectly in rounding out our Charlotte portfolio, strengthens our core city magazine position, and will serve to open the door to expand into the travel space in the Triangle and the Triad, Karen Rodriguez, MMN's regional vice president, says in a statement…

 

Media News Especially for Writers:

Amazon and Hachette have finally buried the hatchet. The Internet retailer and the publisher feuded – sometimes very publically - over the share each company would get for eBook sales. The terms of the deal were not disclosed but both companies stated they are happy. And yes, Hachette books will be available at normal delivery on Amazon for the holiday season…

 

Media News Especially for PR Professionals and
Small Business Owners Seeking Publicity:

YouTube Music Key is an upgrade to YouTube’s free music streaming. By charging for higher-quality audio and no ads, it hopes to lure a good portion of YouTube’s one billion monthly visitors and be able to pay the artists. The service will be available by invitation only at $8 per month, which will rise to $10 when open to everyone…

MSNBC will combine the digital and dayside television editorial groups under three managing editors, Dafna Linzer, Rashida Jones, @RJonesNews, and Ilyas Kirmani, ilyas.kirmani@nbcuni.com, @IlyasKirmani, according to MSNBC president Phil Griffin in a memo. “They will direct original reporting, breaking news coverage, video production, visual assets, and bookings.”…

Queen Latifah’s talk show has been canceled…

PlayStation Vue is a new online video streaming service from Sony (yes, Sony.) It will make a “limited debut” in New York City and go wider next fall. It will first be offered through the company’s PlayStation video-game consoles, but is planned to be available through any platform. Content will come from CBS, Viacom, Comcast, and others…

Reddit, the site where celebrities to “market their recent films and albums, and where media sites - including The New York Times - regularly hold question and answer sessions with its users” according to the Times’ Bits blog, is reshuffling executives in anticipation of growing up and become a viable company. CEO Yishan Wong has resigned and Ellen Pao, Reddit’s business and partnerships strategist, will serve as interim chief executive, the company said in a statement. Also, Alexis Ohanian, a co-founder, will return to the company full time as its executive chairman…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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NEWSLETTER SCHEDULE______________________________

 

We have learned over the years that the upcoming holidays are uppermost in the minds of American and Canadian business people, including you, me and the worlds we report on.

So, we take a short break over the second half of December and the beginning of January. Tentatively, our schedule will be:

December 7 – after this newsletter we’ll all take the break, until:
January 11 – and then we’re back to an every other week schedule beginning:
January 25, etc

As always, if something earth-shaking happens that you need to be informed about, we will of course notify you. You’ll never miss a thing.

 

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EDITORIAL CALENDARS_________________________________

 

The 2015 editorial calendars seem to be coming in spurts this year; either we have been swamped or we’ve been scraping the bottom. This last week our formatters have been drumming their fingers on their desks rather than clicking computer keys. 2015 - so far - has indeed been feast or famine.

If you’re not familiar with this terrific tool for writers, photographers and anyone seeking publicity, here are some of our frequently asked questions (FAQs) we are writing for the website:

 

What is an editorial calendar?
Back in the early days of printing, the calendars were invented to guide the editorial staff as they were creating the various issues. Soon they became a planning tool for advertisers and are now included in the venues’ “media kits” that advertisers are given to learn all the important data they need: Frequency, circulation, reader or visitor demographics, publishing schedule, etc – and the editorial calendar.

The calendar is in its simplest form a schedule of planned articles

 

Do all forms of media use editorial calendars?
It depends. Most companies will have an internal schedule for the staff, but print magazines and the non-news sections of newspapers make it available outside the operation.

We are now beginning to see a few larger websites have editorial calendars. But when they exist, they are rudimentary and in general not very helpful.

 

Why are editorial calendars published so late in the year?
The calendars are meant for advertisers, whose deadlines for submitting material are closer to the on-press date than photos or illustrations, articles from writers, or publicity information.

That’s why the calendars may seem late, but don’t ignore the past parts; they are valuable. They show the kind of stories the media wants, not what the editors or producers had to settle on or what was available, which is what a finished product will impart.

 

Where on the Wooden Horse website can I find the editorial calendars?
For those, who are not familiar with our media directory, the Wooden Horse Media Database, editorial calendars are part of the information we offer about the print magazines (mostly) in our directory, or “writer’s markets” as most writers call them.  

These last two weeks we have been able to add these calendars, among others:

People - Covers celebrities and ordinary people in extraordinary circumstances

Cooking Light - About food and a healthy lifestyle

T: The New York Times Style Magazine - A fashion insert into the New York Times newspaper

Country Living - Covers country style home design and interior decorating

Shape - For contemporary, active women who are interested in maintaining a healthy lifestyle

Alive - Covers alternative and complementary therapies, nutrition and environmental issues

Chicago Magazine - For the residents of and visitors to the city of Chicago

CIO Magazine - For information executives

Seattle Magazine - Helps get the most out of living in the Puget Sound region

Naples Illustrated - Lifestyle magazine for residents of Southwest Florida

San Diego Magazine - A general lifestyle magazine for residents of and visitors to San Diego, CA

 

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MEDIA PEOPLE CHANGES_______________________________

‘The Talk’ has a new talent producer, Megan O’Toole, megan@jbtalent.com...

‘Last Call with Carson Daly’ has a new talent producer, Angela Peluso Chillemi, angela.peluso@nbcuni.com...

‘Last Call with Carson Daly’ is without talent producer Megan O’Toole…

BetaBoston, Boston Globe’s tech site, has a new editor, Janelle Nanos, @JanelleNanos… 

Departures* magazine has a new associate managing editor, Faye Chiu, faye.chiu@timeinc.com...  

Bon Appétit* magazine is without Assistant Managing Editor Faye Chiu…

GQ* magazine has a new sr. editor for online style coverage, Matthew Schnipper, matthew_schnipper@condenast.com, @mattschnipper…

Teen Vogue* magazine has a new managing editor, Amanda Meigher, amanda_meigher@condenast.com...  

More* magazine has a new assistant fashion editor, Alison Turka, alison.turka@meredith.com, @alisonturka…

Atlanta Business Chronicle is without Editor Tom Russo…

BuzzFeed has a new associate social media editor, Sam Schlinkert, @sts10…

The Daily Beast* is without its deputy social media editor, Sam Schlinkert, @sts10…

Manufacturing Automation magazine is without Mary Del Ciancio…

Teen Vouge* has a new online beauty editor, Lyndsay Green, lyndsay_green@condenast.com, @ladyluff…

Racked Chicago has a new editor, DJ Lani “Love” Nguyen, lani@racked.com, @djlanilove…

Racked Chicago is without Editor Jenny Berg, @JennySareneBerg…

Washington Post will have a new nonfiction book critic, Carlos Lozada, @CarlosLozadaWP, at the end of this year…

Atlanta Business Chronicle is without copy editor Tom Russo…

BuzzFeed has a new senior lifestyle editor for the Life vertical, Alison Caporimo, @AlisonCaporimo…

Seventeen* magazine has a new editor-in-chief, Michelle Tan, @MichAnnTan…

Washington Post has a new staff writer covering environment and climate change, Chris Mooney, chris.mooney@washpost.com, @chriscmooney…

Travel + Leisure* magazine is without Features Director Luke Barr, @lukebarr…

Travel + Leisure* magazine is without Executive Editor Jennifer Barr, @jpbarr…

Travel + Leisure* magazine is without Style Director Mimi Lombardo, @MimiLombardo…

Travel + Leisure* magazine is without Executive Digital Editor Rich Beattie, @richbeattie…

Dallas Morning News will have a new pop music critic on Dec 1, Hunter Hauk, @HausOfHunter…

Los Angeles Times is without Deputy Food Editor Betty Hallock…

Crain’s Chicago Business* has a new reporter covering food, beverage, and dining, Peter Frost, pfrost@crain.com, @peterfrost…

Fusion Online has a new reporter covering economics, energy and the environment, Rob Wile, robert.wile@fusion.net, @rjwile…

V Magazine* and VMAN Magazine have a new senior editor, Katharine Zarrella, katharine@vmagazine.com, @LadyKKZ…

TheWrap has a new creative director, Ada Guerin, ada.guerin@thewrap.com, @LAMF_Films…

Access Hollywood & Access Hollywood Live have a new assoc segment producer, Fallon Okwuosa, fallon.okwuosa@nbcuni.com, @FallonOkwuosa…

AP has a new statehouse reporter for Nevada in Carson City, Michelle Rindels, mrindels@ap.org, @RindelsAP…

AP will have a new education reporter in Los Angeles in late November, Christine Armario, carmario@ap.org, @cearmario…

AP has a new breaking news reporter in the San Francisco bureau, Kristin J. Bender, @kjbender… 

AP has a new law enforcement and education reporter in the Montgomery, AL bureau, Kim Chandler, kchandler@ap.org, @StatehouseKim…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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SOLUTIONS FROM WOODEN HORSE_________________________

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:
    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:
    Twitter: All day long media news, as soon as it arrives
    Media News blog: New media opportunities with more details than Twitter
    News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:
    Media Database: A media directory for freelance writers and photographers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category

...and much, much more to come

 

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Goodreads, the “world’s largest site for readers and book recommendations,” looked at the books people read from the perspective of gender. Do men read more books written by men? Do women read more books by women?

The answers can be found in an infographic here.

 

Encourage someone to read,

Meg

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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