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WOODEN HORSE NEWS
October 26, 2014

By
Meg Weaver, Editor-in-Chief/Publisher, mweaver@woodenhorsepub.com

 

http://www.woodenhorsepub.com
Copyright (c) 2014 Wooden Horse Publishing

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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You can click on all shortened links in this newsletter with confidence.  We have created the links ourselves; we have visited the site; and we have tested the link.
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Dear readers,

October is National Cyber Security Awareness Month.

More awareness is probably needed, since the digital world doesn’t seem all that secure. It seems every day we hear about hacks affecting millions of people: Target, Adobe, Dropbox, JP Morgan Chase, Snapchat, Home Depot are just some of the companies hit lately.

Not all - but probably most – stolen information is credit card data and finally, FINALLY the industry is doing something about it. President Obama announced this week that the General Services Administration, the entity doing government-wide purchasing, will switch to new credit cards that use embedded computer chips instead of the magnetic strips.

This forces brick-and-mortar establishments to change their card readers to accept the new cards. And card carriers, like you and me, will be issued chipped credit and debit cards.

Right now, credit card companies have not signaled any changes to online purchases but let’s not assume this will continue. We’re definitely keeping an eye on the industry.

 

Another issue that affects businesses looking for publicity in general, but has a huge impact on micro and small companies, since they don’t have the sizeable marketing budgets as their larger neighbors: Media layoffs.

New York Times wants to reduce the newsroom by 100; the Orange County Register is closing its Washington bureau; CNN is reducing staff by 300 people; Tampa Bay Times trying to shed as much as 10% of its workforce are just a few outlets desperately trying to cut costs.

The remaining staff can’t help but be affected and might not be as cheerful and attentive as they are in normal times. Try to be understanding.

 

And check out our Media Database now – the 2015 editorial calendars are arriving! Or, add it to your “I-want-for-Christmas” list.

 

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WORKING SMARTER BUSINESS NEWS_______________________________

 

Etsy is giving away credit card readers to its merchants. The reader and app are free and plug into a smartphone or tablet and can be used for both credit and debit card purchases. When selling offline, the app connects to the online store so merchants can check inventory and deduct items sold. Etsy’s fee is higher than PayPal’s and Amazon’s but the same as Square’s. A definite drawback is that it does not accept the newer computer chip cards, which the credit card companies will soon issue, and it won’t accept mobile payments like Apple Pay and Google Wallet…

Mobile Search Ranking Study: Rank Number One Or Not Rank At All is the title of an article by SearchEngineLand and that’s what it has come down to: If you’re not in the number 1 position after a Google search on your smart phone or tablet, you don’t exist. It makes sense. The first position is easier to tap with your finger and most people assume the first listing has “the best answer.” CTR = Click-through-rate = The CTR measures what percentage of people clicked on a link, usually an advertisement, to arrive at the destination site…

Get your posts seen by more followers on Facebook – without the frustrating click-bait headlines. By now you should know that Facebook is not showing you all the messages from your friends and Aunt Sally. Instead you get ads. Same thing for your customers; they may see someone else’s ads instead of your updates. It’s infuriating! But the Social Media Examiner has a couple of tips that take advantage of some recent changes to show your updates to more followers. That should get you pumped – and let’s stay away from the click-bait headlines…

Tweets From Profiles You Don’t Follow Will Now Appear in Everyone’s Timeline” from AllTwitter seems a lot more informative than Twitter’s own blog post, “The spirit of experimentation and the evolution of your home timeline.” But of course they couldn’t call the post “We’re now doing what Facebook is doing and show you what we want you to see in your timeline.” Timeline = The feed of tweets

Google Releases Penguin 3.0 - First Penguin Update In Over A Year” tells the tale of the most excitement the SEO world has seen in…well, a year. The “Penguin” algorithm attempts to rank undesirable websites so low that searchers never encounter them. Of course, your website is of the preferable kind, so why should you pay attention to Penguin updates? A possible scenario is that the spammy site has a link to yours. Google thinks of links as ‘votes of confidence’ from other sites.  Any link will get you a vote in the positive column. But while a link from any other site is good, a link from a highly ranked other site is better. Think of it as getting extra ‘votes.’ Therefore, when another linked site drops in rank, you lose those extra ‘votes’ and when Google tallies up all your ‘votes,” your site may also drop in rank, i.e. get listed lower in the results pages – even though you did nothing wrong…

 

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MEDIA NEWS_______________________________

 

Bloomberg is planning to build a markets and finance news site and has hired Joseph Weisenthal, the executive editor of the finance and technology news site Business Insider, to host a television show. Mr. Weisenthal said he would have 10 people on the site and additional staff for the TV show. “We’re planning to just dominate markets news, make it a must-visit destination.” The launch date of either is unknown…

All American Crafts, Inc, a small family-owned publishing company in northern New Jersey, stopped publication of all its magazines and closed its doors on September 30, according to a tip, which we haven’t been able to fact check, since nobody answers the phone. The company primarily published craft and hobby books and magazines including: Creative Woodworks and Crafts, Knit Style, Carving, Woodturning Design, The Quilter, Quilt Trends, Paintworks, Bead Design Studio, Paper Creations, Scrapbooking and Beyond, and Create and Decorate, Bead It Today, Quilt It Today, Sew It Today, Stitch It Today, Crochet 1-2-3, and Kids Crafts 1-2-3. Approximately 35-40 full-time employees were laid off and a number of part-timers and freelancers.”…

The New York Times International Weekly, an international newspaper insert, will begin to be distributed in the US, beginning in The Dallas Morning News. It is an 8- to 16-page supplement from The New York Times that provides coverage of international affairs, business, science, technology and culture. It is distributed as a stand-alone section within 36 newspapers in 24 countries, including in four newspapers from Torstar Corporation in Canada…

San Francisco Bay Guardian, the city’s alternative weekly, has shut down after 48 years...

Perspective magazine is a planned publication in print and on iPad for early 2015; the Kickstarter campaign will start December 1. The current website serves to preview their content, which will report from a near-future perspective about events and issues that can occur in our lifetime…

Montreal Gazette for iPad is a free evening news magazine delivering local English news for iPad audiences. It is distributed Monday through Friday at 6 pm. It features unique in-depth local news, politics, festivals and cultural activities, movie and music previews, weekend entertainment guides, sports, weather and more…

The Thick is a new online magazine that plans to “serve up celebrity gossip but tell the stories of creative people through their own words.” According to a press release, it focuses on "the industry - fashion, beauty, media, entertainment and the people who comprise it." It was founded by artist management firm The Wall Group and its CEO, Brooke Wall, and the editor is Anthony Rotunno…

Vibe magazine has ended its print edition and 19 staff jobs in Spin Media Group have been eliminated. The brand, however, will survive. I'm here to commit to directing all of our resources toward the digital side of Vibe," CEO Stephen Blackwell said…

Martha Stewart Living and spin-off Martha Stewart Living Weddings along with their websites will be produced by Meredith Corporation, publisher of Better Homes and Gardens, Parents, Family Circle, among others, under a 10-year deal. Martha will keep its editorial staff and provide the content to Meredith, but as many as 30 people will be laid off. Martha’s publishing lost $5.5 million in the first half of this year…

Outdoor Canada*, BC Outdoors, Western Sportsman and Outdoor Edge have a new owner, Outdoor Group Media, which is a merger of Canada’s Blue Ant Media and Keywest Marketing…

WORN Fashion Journal will close its doors on November 22. The editor-in-chief, Serah-Marie McMahon, said: “WORN is a labor of love magazine, run by an all-volunteer crew… It’s not that we have to close, it’s just that it’s time.” The Canadian publication was published for 10 years…

Ricardo, the Canadian French language food magazine, has launched an English edition. It will be published six times a year by celebrity chef Ricardo Larrivée. It includes sections like Ricardo For Kids, Weekday Wonders and Safe Eats - a section for Canadians with dietary restrictions. Brigitte Coutu, brigitte@ricardocuisine.com, is editor-in-chief…

Fires Bulletin is a new tablet-based professional journal for US Artillery professionals, providing “soldier experiences, new ideas and realistic solutions to problems and concerns facing the current Fires Force.” It is available on a bi-monthly schedule on Apple’s iTunes…

Staten Island Quarterly, or Q magazine, is a new quarterly events-and-entertainment guide for Staten Island launched by the newspaper The Staten Island Advance. It will be published four times a year...

Metro Pulse in Knoxville, TN, the entertainment publication for the city, also has closed and laid off everybody…

Inquirer.com and PhillyDailyNews.com, the websites for the Philadelphia Inquirer and Philadelphia Daily News, will both be merged into Philly.com. It was announced by parent company Interstate General Media. The switch will happen in December…

KentuckyCuisine.com is a new food tourism website from the Kentucky Department of Travel and Tourism. Food tourism is big business. "It is estimated that over a three-year period, 27 million Americans traveled for culinary leisure, spending $12 billion on related activities," Mike Mangeot, commissioner of the Department said. The site is designed to draw visitors' attention to local restaurants, farms, farmers markets, breweries, wineries, culinary trails, events and recipes specific to Kentucky. It also features local chefs, section of festivals and events and will showcase local restaurants and food culture…

 

Media News Especially for PR Professionals and
Small Business Owners Seeking Publicity:

Crossfire, Sanjay Gupta, MD and CNN Money have been officially canceled by CNN. However, most of the hosts will be staying with the network…

Decades is a planned TV service devoted to vintage TV and pop culture. To differentiate itself from other retro channels, it will offer “programming designed to highlight the overall theme of the day’s program. The anchor of this effort will be an hourlong daily program, ‘Decades Retrospectical,’ that will examine the news and events of a particular day or period in history, and all of the programs airing that day will reflect the theme.”…

TV Guide Network will rebrand as POP, a network for 18-54 “modern grown-ups,” who are socially engaged and connected and like pop culture. The new channel will debut early 2015…

 

Said This Week:

New York Times Publisher and Chairman Arthur Sulzberger Jr at New York University's journalism school about the buyouts and layoffs taking place now at his newspaper:

“Painful,” he said.

 

Finally:

If you’re involved with photography on websites (or want to learn about it,) you may want to check out the Wall Street Journal article “How Estée Lauder Creates Effective Photos for Facebook, Pinterest, Twitter, Instagram.”

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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2015 EDITORIAL CALENDARS WE HAVE NOW___________

Better Homes and Gardens*
Hemispheres*
Building Operating Management*
Atlanta*
Scientist, The*
National Geographic Traveler*
Fitness*
Harper’s Bazaar*
Fortune*
American Baby*
FamilyFun*
The New Yorker*
Diabetes Focus*
Women’s Health*
Fader*
Every Day with Rachael Ray*
Arrive*
Essence*

You’ll find them in our Media Database, http://bit.ly/TORX6l
From $1.99

 

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MEDIA PEOPLE CHANGES_______________________________

 

Roll Call magazine has a new reporter, Rachel Oswald, racheloswald@rollcall.com, @OswaldRachel…  

Roll Call magazine has a new special projects editor of CQ Now, Jamisha Ford, jamishaford@rollcall.com, @JamishaFord…

Roll Call magazine has a new staff writer, Todd Ruger, toddruger@rollcall.com, @ToddRuger…

Roll Call magazine has a new defense reporter, Connor O’Brien, connorobrien@rollcall.com, @connorobrienNH… 

Roll Call magazine has a new deputy editor for CQ Now, Charlene Carter, charlenecarter@cqrollcall.com, @characarter…   

Roll Call magazine has a new campus reporter, intern Bridget Bowman, bridgetbowman@rollcall.com, @bridgetbhc…

Vibe magazine has a new music editor, Mike Yi, myi@vibe.com, @MikeyFresh1…

Vibe magazine has a new editor-at-large, former Music Editor John Kennedy, @youngJFK…

Roll Call magazine has a new editor, Gillian Roberts, gillianroberts@rollcall.com, @gkroberts…

CNN Politics Digital has a new assistant managing editor for enterprise reporting, Steven Sloan, cnn.pr@turner.com, @stevenpsloan…  

CNN Politics Digital has a new breaking news editor, Jedd Rosche, jedd.rosche@turner.com, @jeddrosche…   

Guardian U.S. will have a new managing editor, Ruth Spencer, ruth.spencer@theguardian.com, @ruths…

VentureBeat has a new managing editor, Jennifer Tsao, tips@venturebeat.com...

VentureBeat has a new staff writer, Mark Sullivan, sullivan@venturebeat.com, @thesullivan…  

VentureBeat has a new staff writer, Ruth Reader, ruth@venturebeat.com, @RuthReader…   

Time Out New York* is without film critic Keith Uhlich…

YouBeauty has a new executive editor, Jessica Wakeman, jess@youbeauty.com, @JessicaWakeman…

YouBeauty is without Editor-in-Chief Laura Kenney, @kenneylp; she will continue as advisor…

Roll Call magazine has a new deputy policy editor, Jennifer Koons, jenniferkoons@rollcall.com, @jenkoons…

CNN Politics Digital has a new breaking news reporter, Eric Bradner, eric.bradner@cnn.com , @ericbradner…

Modern Farmer has a new executive editor, Cara Parks, cara.parks@gmail.com, @caraparks…

Home & Family on Hallmark Channel has a new producer, William Keck, wkeck.homeandfamily@gmail.com, @KecksExclusives…

Wall Street Journal has a new deputy bureau chief for the Global Real Estate & Property section, Robert Hunter, rob.hunter@wsj.com...  

Wall Street Journal has a new editor-in-charge, commercial real estate, Peter Grant, peter.grant@wsj.com, @PeterGrantwsj…   

Bloomberg Businessweek* has a new photography director, Clinton Cargill, ccargill@bloomberg.net, @ClintonCargill…  

Politico has a new senior foreign affairs correspondent, Michael Crowley, newsrelease@politico.com, @CrowleyTIME…

Condé Nast Traveler* has a new fashion director, Sarah Meikle, web@condenasttraveler.com, @meiklie…   

Reel West magazine has a new editor, Mark Leiren-Young, @leirenyoung…

Associated Press has a new film writer in Los Angeles on Nov 10, Lindsey Bahr, @ldbahr…

Vertical Systems Reseller has a new editor-in-chief, Abigail Lorden, alorden@edgellmail.com, @abbylorden…

Vertical Systems Reseller is without Editor-in-Chief, George Koroneos…

The Verge has a new senior editor covering video games and technology, Chris Plante, @plante…   

Advertising Age* has a new editorial director, Simon Dumenco, sdumenco@adage.com, @simondumenco…

“New Day”, the morning program on CNN, is without executive producer Matt Frucci…

CNN Politics has a new Senior Digital Correspondent, Chris Moody, chris.moody@turner.com, @Chris_Moody…

CNN Politics has a new staff writer, Alexandra Jaffe, dcdesk@turner.com, @ajjaffe…

Fusion has a new deputy editor, Adam Auriemma, adam.auriemma@fusion.net, @adamauriemma…

CNNMoney has a new reporter covering wealth, lifestyle, luxury and travel, Kathryn Vasel, cnnmoney@money.com, @KathrynVasel…   

Cooking Light* will have a new managing editor on Oct 22, Sean Kelley, @seankelley…

Self* magazine has a new associate editor, Sara Gaynes Levy, sara_gaynes@condenast.com, @sgaynes…   

Make magazine has a new senior editor, Greta Lorge, glorge@makermedia.com...

Google’s latest update, nicknamed Penguin 3.0, started rolling out last Friday; it’ll continue next “few weeks.”…

New York Times has a new assistant editor, Steve Duenes, steve.duenes@nytimes.com, @Duenes…   

San Antonio Business Journal has a new assistant managing editor, Tricia Silva, @TrishLynnSABJ…   

Harper’s Magazine* has a new managing editor, Robert Baird, bobby@harpers.org, @bobbybaird…   

Engadget is without Deputy Managing Editor Zach Honig, @ZachHonig… 

CQ Roll Call HealthBeat Editor John Reichard will retire at the end of November…

Bloomberg Television is without Producer Alexandria Dean; a replacement has not been announced…

CQ Weekly has a new managing editor, Mike Magner, mmagner@cq.com, @ MagnerNJ…

Good Housekeeping* is without Senior Editor Brooke Kosofsky Blassberg…

The Tennessean has a new reporter covering Vanderbilt University sports, Adam Sparks, @AdamSparks…

Buzzfeed has promoted to executive editor, Shani Hilton, shani.hilton@buzzfeed.com, @shani_o…

The Orange County Register (CA) has closed its Washington bureau and laid off the staff, including Bureau Chief Cathy Taylor…

CNN has a new senior enterprise reporter, Stephen Collinson, cnn.pr@turner.com, @StCollinson…

Variety has a new managing editor for television, Cynthia Littleton, @Variety_Cynthia, who is now located on the West Coast…

Closer Weekly magazine has a new executive editor, Corynne Cirilli, ccirilli@closerweekly.com, @corynnes…   

Closer Weekly magazine is without Executive Editor Lisa Chambers…

Baltimore* magazine has promoted Amy Mulvihill, to senior writer…

New York Times has a new creative director, Tom Bodkin, bodkin@nytimes.com...

New York Times has a new assistant editor, international news, Joe Kahn, jkahn@nytimes.com, @nycscribe…  

New York Times has a new associate editor, Clifford J. Levy, cllevy@nytimes.com, @cliffordlevy…

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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SOLUTIONS FROM WOODEN HORSE:

Get your freelance or small business problems solved

How to keep your website attracting customers - for non-geeks:
    Working Smarter blog: Tips, industry news and our experiences
    Print book: Search Engine Optimization: An Hour a Day
    Print book: Web Analytics: An Hour a Day

How to find out about new opportunities, staff changes and other media news - for publicity or selling creative articles or photographs:
    Twitter: All day long media news, as soon as it arrives
    Media News blog: New media opportunities with more details than Twitter
    News newsletter: Sunday recap for those too busy during the week

To get contact information for media - for publicity or selling articles or photographs:
    Media Database: A media directory for freelance writers and photographers, PR agencies and small business owners
    Media Lists: A year’s worth of updated monthly contact information to media staff by category

...and much, much more to come

 

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"What We're Reading" is now free!

‘It’ is a semi-weekly email in which New York Times reporters and editors spotlight five recommended stories from across the Internet. It was previously only available for Times Premier and core subscribers.

Each story comes with "a brief, personal recommendation" from Times journalists. You can sign up here.

 

Encourage someone to read,

Meg

 

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* indicates media in the Wooden Horse Media Database - the media directory that's more like a media factbook
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Wooden Horse Publishing
http://www.woodenhorsepub.com
PO Box 53
Astoria, OR 97103
(503) 338-4300



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