New men's title debuts for U.S. Hispanic market

September 24, 2001 - LOFT's first issue appeared on newsstands September 20 in US Hispanic markets as well as in Mexico, Argentina, Colombia and throughout the rest of Latin America.

The bi-monthly title debuted with a circulation of 60,000 across all markets. Topics addressed in the first issue include pleasure and power, profiles of controversial men in the limelight and secret lesbian tips on "how to please a woman." Fashion photography will be prominently featured.

The editorial staff is headquartered in Miami, led by editor-in-chief Isaac Lee, who notes that top quality editorial content will come from many of the leading writers and photographers in the US Hispanic and pan regional markets. Regional bureaus are located in Mexico City, Bogota and Buenos Aires. The magazine is published by Zoom Media Group.