Gusto targets Hispanic women with bold and strong flavors

September 27, 2000 - The key to Gusto, a new title not due to launch until April, 2001 by Time Inc.'s Cooking Light, is a readership that is most likely multi-lingual, second or third generation Hispanic, feels strongly about their heritage and links the art of food preparation with the closeness of family and friends.

The reason the title is hesitant to more clearly define the audience is that it's not so easy. Publisher Chris Allen notes that "there isn't much known about it" and "existing data is flawed."

What the publication has verified through market research is that the Hispanic market is more captivated by articles that emphasize a healthy lifestyle rather than exercise regimes. And don't forget the spices! We have basic contact information already available in our database.