Overhauls of Brand Marketing and Executive Technology should be reviewed by writers

September 6, 2000 - Advance Publications is looking to give it's two b-to-b title's, Brand Marketing and Executive Technology, new looks. But that's not all.

As Brand Marketing moves from tabloid format to glossy monthly, it's editorial focus will keep up too! The title covers the full range of marketing disciplines including advertising, promotion, and merchandising, to name a few. Consumer product categories include automotive, food, drug, health/beauty care, beer/wine/spirits/beverages, hard goods, home, soft goods, electronics, entertainment, and the internet.

Editor-in-chief John Karolefski is aiming for depth in its coverage, unlike the title's competitor Brandweek, which concentrates on breaking news. Growth for this title is about 10 percent per year. Contact Mr. Karolefski at bmeditor@fairchildpub.com if you've got an interesting angle on brand marketing.

Meanwhile, Executive Technology, a monthly publication reporting on bottom-line business paybacks of information technology investments of the retailing industry, is going for a more classy, high-end type of look. The title has a base of 47,000 high-level executives and features in-depth executive profiles along with retail news and analysis in a number of areas.

How does the new look translate to editorial content? Why not contact editor-in-chief Marc Millstein at marc.millstein@fairchildpub.com to learn his new requirements.