New title launches for business executives

October 24, 2001 - A new monthly title, Baseline, is aimed at senior-level IT and corporate executives looking for in-depth analysis and in-the-trenches reporting on how to cost, deploy and manage information systems. Baseline will appeal to people who are charged with planning, managing and evaluating the implementation of new information systems for their companies.

According to the magazine's editor-in-chief, Tom Steinert-Threlkeld, "All our research as well as interviews and conversations with senior technology and corporate executives show a great hunger for information about the real challenges and hurdles their peers have had to overcome to get new systems deployed and goals achieved. Baseline is designed to sate that hunger."

Published by Ziff Davis Media Inc., the title will have a 125,000 controlled circulation.