Mary-Kate and Ashley new tween girl publication

October 11, 2000 - Starting in March 2001, the new lifestyle title Mary-Kate and Ashley will attempt to capture young readers with stories on education, health, beauty, self-esteem and electronics rather than celebrities and music starts.

The cover of each issue, of course, will be celebrity laden.

The publishers H&S Media, based in Illinois, will oversee the editorial team, based in Los Angeles. The Olsens themselves will share the title of editor-in-chief.

A debut of 250,000 copies, many through the Wal-Mart chain, is scheduled.