DNR's content changes as publication format shifts

May 14, 2001 - Not only is the publication frequency shifting from three times a week as a newspaper to a glossy weekly, DNR's content is revamping as well. Feature articles will be both more analytical and more deeply reported.

"DNR is essentially a business publication, but our readers are also consumers," says editor-in-chief John Birmingham, who joined DNR's publisher Fairchild earlier this year to oversee the re-launch.

Regular sections will include a financial page, a product page called "What's Selling," a party page called "Social Studies" and a spotlight on new collections called "Out to Launch." Another new department, "Style Council," will feature a panel of three experts-a designer, a retailer and a celebrity-critiquing various examples of "street fashion."

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