Lucky, a new lifestyle title, may prove to be just that for writers . . . or not

May 15, 2000 - Lucky was launched this month to help women purchase items that deliver style and fashion without spending big bucks. Part of the content effort will be to include useful web site shopping information says Editor-in-Chief Kim France.

The launch consisted of a newsstand distribution of 500,000 copies, at $2.50 a copy, and although a second issue is due out in fall, Condé Nast will want to see the response before committing to further issues.

The title's web site is up and running and more information is available by accessing our database of information.