Impact splits in order to focus on newly defined audiences

May 1, 2000 - Impact has been split into two new publications with redirected focus on well-defined audiences reported Vanguarde Media, joint owner in partnership with BET Holdings.

One of the new titles will be the weekly publication Radio, Record, Retail Weekly, targeting radio program and music directors, deejays, retail owners and music executives with content focused on radio, music and retail news and information written by top industry columnists. The weekly format will allow content to be timely notes Impact's Editor-in-Chief, Barry Wade.

The other new title will be published monthly, starting in October, and will retain the Impact name. Editorial content will be revamped to be of interest to urban businesses in the various entertainment fields. In-depth features, articles and reporting will be provided about companies, people and marketing strategies in aspects of business, money, the World Wide Web, entertainment and image-makers. According to Mr. Wade, this builds upon the original editorial vision of Impact.

This may put the publication in competition with other business titles such as Black Enterprise, but with its focus on the small entertainment businessman, its readership may appeal to a wider audience, regardless of race.