Four issues of eshopper will guide potential Internet shoppers this year

May 15, 2000 - Ziff Davis's eshopper helps shoppers navigate where and how to buy what they need using Internet resources. Editor Laura Fisher Kaiser thinks that Internet shopping guides are an untapped resource and that the title's editorial content will help consumers.

"People are really starved for good information that they can trust. Our readers are dying to know how they can use their computers to access all that good stuff out there, and how to be very smart about it."

Initially launched as a prototype last November, eshopper will be published four times this year to a qualified circulation of 200,000 Internet shoppers along with 200,000 printed issues distributed to newsstands.

If all goes well, the plan for 2001 is to increase publication frequency to six to ten issues. Our database contains more information regarding this title.