Real Simple looks to fine-tune editorial content

April 19, 2000 - Real Simple's premier issue contained editorial content that bordered on disappointing, as indicated by reader responses. Billed as "the magazine for a simpler life, home, body, soul - beautiful, inspirational solutions for every aspect of your life," publisher Andy Sareyan noted that editorial depth consistency was not apparent, but felt that the right balance would be found.

Content is aimed broadly at women seeking to simplify their hectic lives, but the fact is in different economic sectors, different advice is appropriate. For instance, cleaning tips are not necessarily useful for women who employ domestic help.

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