New York title Gotham's demographics and content

February 28, 2001 - According to publisher Jason Binn, his new title Gotham "will show everyone everything they need to know about the world we know: New York."

The target audience is people who are "hard working and take life seriously, but have a high disposable income and aren't afraid to try new things." The title launches with an 80,000 circulation base, 30,000 which are paid subscriptions.

Content will include gossip and photo spreads, book and theater reviews, real estate and financial articles and crime stories.

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