Beauty Biz new title about the beauty industry

February 5, 2001 - The target audience for the new monthly beauty industry title, Beauty Biz, are not only for those people that work in the industry, but regular folks hungry for the inside scoop.

"The problem was that we didn't have the space [in WWD] to step back and do analysis pieces about trends, acquisitions, and some of the fascinating people in the industry," said Kerry Diamond, Beauty Biz's editor.

Transformations in the marketplace, from drugstores and department stores, to beauty boutiques, the Internet and beauty catalogs, are a big reason for this title's launch, which debuted this month. The proliferation of direct-to-consumer and wholesale cosmetics dealers has created a new kind of beauty consumer who is both better informed and more curious.

The magazine has been mailed to WWD's 45,000 subscribers, with 30,000 more copies going to executives, retailers, cosmetics buyers, stylists and makeup artists, as well as 25,000 copies to be distributed on newsstands in New York and Los Angeles.

The title is published by Fairchild Publications.

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