The Archives: January, 2004

Sports lifestyle magazine for women to launch

Jan 31, 2004 - Her Sports premieres with a March/April issue and targets women who participate in running, mountain biking, triathlon, skiing, snowboarding, hiking, surfing and other popular individual sports.

"Women are no longer just going to aerobics classes or working out at the gym. They're participating in athletic activities in record numbers," says Publisher Dawna Stone. "Her Sports is for real women who balance the sports they love with busy, successful lifestyles," she says. "This is not a magazine for women with an eye on getting skinny or flattening their abs in two weeks. It's for all those women who feel left out by the current women's fitness magazines."

According to recent reports by the Sporting Goods Manufacturers Association and the National Sporting Goods Association, women represent 54% of swimmers, 50% of cross-country skiers, 40% of marathoners and 37% of surfers.

In addition to sports training advice and interviews with everyday athletes, Her Sports will cover active and adventure travel, athletic gear and apparel, body and mind issues, and sports and general nutrition.

The magazine will be edited by Christina Gandolfo and plans to start with an initial circulation of 50,000. The magazine will be available at select bookstores and specialty shops.

The website is http://www.hersports.com.

Extreme to return

Jan 31, 2004 - Toronto-based Canadian Association Publishers is relaunching adventure sports magazine, Extreme.

Based in Vancouver, the full-colour bimonthly launched in 1993 and published for five years. Founder Steve Vandermey shelved the magazine but a few years later decided to look for a partner and found one in Jim Eaton of CAP.

Extreme will "promote active lifestyles," says Vandermey, covering everything from snowboarding and mountain climbing to street luging and paragliding. The partners plan to relaunch the title this summer with 20,000 copies national out of Vancouver and Vandermey staying on as publisher.

Another Martha Stewart magazine - without Martha - to test

Jan 31, 2004 - Martha Stewart's company, Martha Stewart Living Omnimedia, has released a test issue for a new magazine called Organizing Good Things. It is the second title from MSO, following the debut of Everyday Food last year, that does not include Stewart's name.

However, the phrase "good thing" is usually connected with the founder of the company.

A spokeswoman said the naming strategy was in place long before Stewart's trial for securities fraud.

Oahu vistor's mag to join other islands

Jan 31, 2004 - Currently a 16-page sampler on Waikiki racks, Oahu Visitor Magazine will become a full-fledged periodical this summer.

Oahu Visitor Magazine follows the launch by Ron Vaught, president of Visitor Magazines LLC, of several other publications on neighboring islands, including the Maui Visitor Magazine, Big Island Visitor Magazine and Kauai Visitor Magazine. All are 80-plus pages, with a TV guide and restaurant guide inside.

The magazine will feature artwork from prominent Hawaii galleries on its covers. The Oahu Visitor sampler features "Dawn of Life" by Wyland.

Muslim women in North America to have their own magazine

Jan 23, 2004 - Azizah magazine, an Atlanta-based quarterly, attempts to present the issues, accomplishments and the issues of Muslim women in the North America.

It will deal with a variety of issues and stereotypes that plague the community of Muslim-American women.

You can find Azizah magazine at http://www.azizahmagazine.com.

Open source magazine introduced at conference

Jan. 23, 2004 - Wide Open magazine was announced at a recent LinuxWorld conference. It is focused on professional and non-professional audiences interested in open source and how to use it.

Content will include technical how-to articles, news on certified applications and hardware, and pieces covering a range of current open source topics. Publisher Red Hat says the new magazine will collaborate with other industry leaders and Red Hat partners to bring subscribers a variety of views and opinions and will include "visionary editorials" about the future of community projects such as GNOME and Fedora.

A yearly subscription will include 6 issues and more information can be found at their website, http://www.wideopen.com.

Tabloid publisher to bring out shelter magazine

Jan 20, 2004 - American Media Inc, best known as the publisher of celebrity tabloid The National Enquirer, has announced it will launch a new magazine on home decor.

It will focus on young women ages 21 to 35, and will be edited by Sara Ruffin. Three to four issues of the new magazine will be published this year with an initial circulation of 250,000.

Tall magazine publishes first official issue

Jan 19, 2004 - Tall magazine targets the needs of the 9 million men over 6'2" and the 6 million women over 5'9". Its tagline is "because life may be short, but we're not."

The founder and publisher is 6'9" Everard Strong. "Tall magazine's editorial content will cover celebrities, athletes, and industry and social leaders who stand tall as examples for others. Tall will also address the dilemmas that tall people encounter on a day-to-day basis, ranging from dating issues to fashion to automobiles, and everything in between.

Because this is the "official" first issue, it will be made available for three months. All subsequent issues will be bi-monthly.

The magazine's website is http://www.tallmagazine.com.

American Thunder to roar onto the newsstands next month

Jan 13, 2004 - American Thunder, a monthly targeting men who love Nascar racing and other "guy" pursuits, will hit newsstands next month.

Popular driver Dale Earnhardt Jr is on the first cover.

The title is the brainchild of editor-in-chief Lucas Mast and is being published by American Content Inc and is bankrolled by Clarium Capital Management, founded by Peter Thiel, formerly founder and CEO of PayPal.

Cottage Living to come this fall

Jan 13, 2004 - Southern Progress Corporation, a Birmingham-based subsidiary of Time Inc, will launch a new national magazine, Cottage Living, in September 2004.

The editor will be Eleanor Griffin and the first issue will arrive at newsstands next August.

The magazine will celebrate "the desire for a sense of refuge, comfort and simplicity," a spokesman said. "We believe Cottage Living will represent the kind of lifestyle that people truly want."

The perfect-bound magazine will have an initial rate base of 500,000, with a cover price of $3.95 and a subscription rate of $18. Two issues will be published in 2004. In 2005, Cottage Living will move to a schedule of 10 issues per year.

Of course! A reality television show magazine...

Jan 13, 2004 - It didn't take long but a reality television show magazine is launching this week.

Publisher Primedia is testing Reality Check, a magazine focusing on reality TV shows and contestants. It has been put together by the Soap Opera Weekly editors and its first cover story is "The Real Clay Aiken," the singer discovered on TV's "American Idol."

Other features include how to get picked for the shows and the lowdown on reality stars' fashion sense.

New Connecticut shelter magazine to launch this fall

Jan 12, 2004 - Cottages and Gardens Publications will be launching their newest magazine, Connecticut Cottages & Gardens, this coming September.

The company publishes two other titles: Hamptons Cottages & Gardens and Palm Beach Cottages & Gardens. The new Connecticut title launches just as the Hamptons title closes down for the off-season.

Essence to launch That

Jan 8, 2004 - Essence Communications, publisher of Essence magazine, is planning a fashion magazine aimed at young African-American women with the working title of 'That.'

Suzanne Boy, currently the editor-in-chief of Flare, the Canadian fashion magazine, is being tapped for the top editorial post of the new publication. She will begin her new job on March 1 and the magazine is planned for this fall.

The wave hits Florida next month

Jan 8, 2004 - South Florida boating and water sports enthusiasts will have a new magazine in Wave South Florida.

The bimonthly magazine and its website, http://www.wavesf.com, is a joint venture between local marketing firm NatCom Marketing and Biscayne Bay Publishing, a unit of Knight Ridder.

The magazine will have an initial distribution of 100,000, which are to be inserted into of The Herald newspaper in selected ZIP codes. The goal is to take it monthly starting next year or sooner.

The magazine will serve as a guide for where, when and how to enjoy South Florida's ample water recreation areas. Editorial content will range from listings of local waterfront restaurants to profiles of water sports to an events calendar.

The editor is Ken Millman, who is also the editor/manager of special publications for The Herald.

Digital consumer mag to be reborn

Jan 8, 2004 - Publisher Primedia is folding its Audio Video Interiorsmagazine and relaunching it as The Connected Guide To The Digital Home with a March/April issue and a circulation rate base of 70,000.

Bill Gloede has been named editor.

Savoy and Honey magazines to resume publishing

Jan 8, 2004 - As publisher Vanguarde struggles through Chapter 11 reorganization, it has decided to continue publishing its two major magazines, Savoy and Honey.

"It's our current intention to get Honey and Savoy cranked up as soon as possible," according to the person overseeing Vanguarde's restructuring, Joe Sarachek, managing partner at Triax Capital Advisers. The two magazines will then be put on the block for sale.

Heart & Soul, the company's third title, will probably just be sold - either with the other two or separately.

Canadian conservative biweekly planned for this spring

Jan 5, 2004 - A Canadian western magazine with a conservative bent is planned for launch late March.

Western Standard is to be the antidote to "boring, Toronot-based left-wing journalism" per founding publisher Ezra Levant.

Based in Calgary, Alberta its website is at http://www.westernstandard.com. It will launch as a bi-weekly but is planned as a weekly 12 months after launch.

Educational magazine on lupus has launched

Jan 5, 2004 - Lupus Now is a new educational magazine aimed at people with lupus and their caregivers.

The Lupus Foundation of America, Inc. has partnered with two drug companies, Watson Pharmaceuticals and Genelabs Technologies, to provide the latest medical information.

The 48-page magazine is published three times per year and will be distributed to 84,000 individuals. Physicians receiving the magazine include rheumatologists, nephrologists, immunologists, dermatologists, internists, general practice physicians, and others involved in the diagnosis and treatment of lupus.

The magazine's website is http://www.lupusnow.org and Jenny Allan is the editor. She can be reached at allan@lupus.org.

Lifestyle guide for single 30 somethings to launch

Jan 5, 2004 - Affluent singles in the 30s and over crowd will have a monthly social, fashion and lifestyle guide this spring.

Segue is scheduled to debut in April with 100,000 copies on newsstands and in bookstores such as Barnes & Noble across the country.

"From my own dating woes, I realized there's no resource out there for people over 30," said publisher Kimberly Toms, a divorced 34-year-old who is launching the magazine from western New York. "It was an idea that wouldn't go away."

Segue will target readers between 30 and 55 who on average earn $75,000 a year. The magazine will feature articles on fashion, furnishings and food, as well as cigars, music, sports, cars and electronic gadgets. The magazine's website is at http://seguemagazine.com.

In its first year, Segue expects to spend $3.5 million, mostly from advertisers, and hire about 70 people. Private investors have contributed an initial investment of at least $100,000, Toms said.

Male gadget geeks to get their own magazine

Jan 5, 2004 - Publisher Ziff Davis Media will launch the gadget-lifestyle consumer title Sync with a June-July 2004 issue. It will be their first non-gaming consumer launch since 2000.

Sync will launch with a rate base of 200,000. Four issues will be published in 2004, with plans to go to six times a year in 2005 and 10 times a year in '06. It will have a staff of about 20 but none have been announced yet.

The website is at http://www.syncmagazine.com.

Pointe, Dance Spirit, Dance Teacher, and Stage Directions - are moving to a new location in February 2004. The new offices are located at 110 William Street, 23rd floor, New York, NY 10038. The new phone number is (646) 459-4800 and the new fax number is (646) 459-4900. (Jan 31, 2004)

Pharmaceutical Formulation & Quality - has a new editor-in-chief, Patrick McGee, and editorial assistant, Daniell Ravaioli. (Jan 31, 2004)

InformationWeek - the Leadership section is now called Management to reflect the wider range of topics that the section covers. (Jan 31, 2004)

InformationWeek - Darrell Dunn, formerly associate editor for Business Processes, is now associate editor covering servers, PCs, and MPUs for Infrastructure. Larry Greenemeier, formerly associate editor, Infrastructure, is now senior editor, Business Processes. Steven Marlin, formerly associate editor covering macroeconomics for Techonomics, is now associate editor covering financial services and compliance for Business Processes. Paul McDougall, formerly senior editor covering IT services and support for Business Processes, is now senior editor covering global management issues for Management. (Jan 31, 2004)

Ladies' Home Journal - Lori Powell joins as Food and Entertaining director. (Jan 31, 2004)

Acoustic Guitar - Scott Nygaard, formerly managing editor, is now the editor-in-chief. (Jan 31, 2004)

Computer Shopper - Janice Chen, editor-in-chief, is on maternity leave until mid-June 2004. Contact Rik Fairlie, editor, in her absence. (Jan 31, 2004)

Lifetime - Editor-in-Chief Sally Koslow has left and will be replaced by Real Simple's managing editor Susan Wyland. (Jan 13, 2004)

Broadcasting & Cable - Max Robins is the new editor-in-chief. (Jan 21, 2003)

Wine Access - has a new owner, RedPoint Media. (Jan 19, 2004)