Welcome

Welcome to Wooden Horse Publishing. We are truly glad you are here and hope you like our services.

What we do

We provide information about US and Canadian consumer and trade magazines so that professionals and enthusiasts can select publications that fit their purposes.

We independently collect and publish contact information for magazines, such as addresses, phone numbers, editor-in-chief and managing editor, website URL, email addresses, circulation, frequency, subscription price. But we also publish editorial concepts, writer’s guidelines, reader demographics and editorial calendars. It is a complete set of data you won’t find in one place anywhere else. It is available by subscription to our Magazines Database.

Most of our customers use our information in their professional lives. Advertising agencies search our Database for magazines with the kind of readers they want to reach; writers are looking for the appropriate magazines for their articles; PR professionals look for magazines to showcase their clients’ products. Other customers use us for competitive research, or to find sales opportunities (printing companies love us!)

Besides our Magazines Database, we also provide – free to all on our home page – news about magazines and staff changes, and we publish a free magazine news ezine (sign up on our home page.) We also publish products for article writers.

Our company

Wooden Horse is a one-person company, but definitely not a one-person operation.

From her home office, owner and publisher Meg Weaver sets the long-term direction of the company, while desperately trying to manage the day-to-day activities of a world-wide operation. Vendors, contractors and volunteers connect on the Internet to perform most of the complex tasks required to keep Wooden Horse up and running.

Our founder

Meg Weaver wrote her first magazine article at age twelve and she never stopped. She has written fulltime and part-time, taught article writing in classes and one-on-one, consulted with startups, redesigns and through ownership changes.

With a BS in Electronic Engineering and day-jobs in engineering and technical marketing, it is not surprising that her writing beats are in the scientific areas: Medicine and health, consumer technology and electronics, all forms of engineering, hydrology; but she has also written for and about children, about local and travel destinations, people and company profiles, music, food and wine. Her passion is to take complex scientific subjects and make them understandable to lay people, both adults and children.

Although she still writes for magazines, most of her day is spent running Wooden Horse. As owner and publisher, she is charged with the company's strategic direction but she relishes customer contact and insists on answering some of the numerous emails and phone calls we receive every day.

Our history

1957

As a 12-year old, Meg had her first article published for pay in a magazine and the Magazines Database began as a list of women’s and general interest magazines that might be interested in articles about dogs and horses.

1984

Meg bought her first computer – a Hewlett-Packard luggable called “The Portable” – and the now unreadable list of magazines became a convenient spreadsheet with plenty of space for editors’ names, circulation and frequency.

1997

Wooden Horse Publishing was founded. The first task was to finally create a searchable database out of Meg’s spreadsheet.

1998

A bare-bones website was introduced. Access to the Magazines Database was free and it consisted of 347 magazines, many of them with little else but title and address.

2001

The Magazines Database grew to 1,118 magazines, most of them with complete information for writers, including writer’s guidelines, pay and rights – and we began to charge for access.

Present

With well over 2,000 magazines, the Magazines Database now serves not only writers but advertising and PR professionals, researchers, photographers and librarians with independently collected magazine data such as editorial concepts, reader demographics and editorial calendars.

Our values

Although we operate on the Internet and use the latest technical innovations, our values are old-fashioned.

We believe in treating the world with courtesy, fairness and respect. Being in business means to us that we deliver a superior product, at a reasonable price, using honest and fair business practices.

To produce that superior product – the Magazines Database – we have decided to collect our information independently. Other directories contract with publishers to update the information, or send out questionnaires for the publisher to fill out. We don’t.

Think about it. The person at the publishing house, tasked with updating the information, doesn’t have you in mind. They just want the job off their desk.

Our researchers dig for the right information. We operate like Consumer Reports. We don’t have contracts and we don’t send questionnaires. All our information is obtained anonymously and double-checked, analyzed, examined, weighed, dissected, slept on, and discussed. Often we third-degree sales reps, editorial directors and publishers (“your media kit states 18-34 but your website 25-44…”) It’s time-consuming and labor-intensive, but we feel it creates a better product.

Privacy and security

Just like most people, we dislike having our names sold, so we promise that we will not share any of your private information with anybody. We will not sell, rent or share it with anybody. Period.

We also do everything we can to make purchasing from us safe. Orders from our website are sent via secure and encrypted transmissions and if you still feel uncomfortable ordering online, you can call, fax or mail us your order. For additional security, your bank card number is not kept on our computers.

Contact information

Wooden Horse Publishing
PO Box 53
Astoria, OR 97103

Phone and fax: (503) 338-4300

Email: mweaver@woodenhorsepub.com

Employment

Employees: We are currently not looking for candidates.

Volunteers: We have all the help we need right now. However, if you wish to email your resume, send it to mweaver@woodenhorsepub.com. We will keep it on file for a year should we have any openings in the future. Please make sure to specify the areas in which you would like to contribute, such as magazine research, publicity, administration, etc. Compensation for volunteers is generally in access to the Magazines Database.

Why "Wooden Horse?"

Sharp-eyed visitors familiar with Scandinavian art and crafts, recognize our logo as a depiction of the famous Swedish "dala" horse. Deciding on a name for her company, it was natural for Meg to honor the little seven-inch, somewhat beat-up, good luck charm that has been part of her life since childhood and is still next to her on her desk.

Our lawyers made us say this

This site and its contents are provided on an "as is" basis without representation or warranties of any kind with respect to this site or its contents. Wooden Horse Publishing does not represent or warrant that the information accessible via this site is accurate, complete or current. Information is subject to change without notice.

Neither Wooden Horse Publishing nor its employees or other representatives will be liable for damages arising out of or in connection with the use of this site. This is a comprehensive limitation of liability that applies to damages of any kind, including, but not limited to, compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss or damage to property and claims of third parties.

The names of actual companies, their magazines or other products mentioned herein may be the trademarks of their respective owners.

All content on this site is copyright of Wooden Horse Publishing.